In order to better meet the needs of the new generation of mothers, major milk powder brands are actively upgrading their milk powder formulas while implementing the new national standard policy to provide consumers with more high-quality products. Not long ago, the 2024 Boao Health Food Science Conference and Expo (hereinafter referred to as the "Boao Science Conference") was held in Hainan, and the conference gathered hundreds of domestic and international experts to participate.
Mead Johnson milk powder debuted after the new national standard
With the implementation of the new national standard for milk powder, infant formula milk powder is entering a new round of competition, and how to accurately respond to the parenting needs of Chinese post-90s and post-95 mothers has become the key to the brand's ability to stand out. Mead Johnson Milk Powder's new national standard products such as Lanzhen, Purui and Qinshu focus on responding to the four core feeding needs of Chinese post-90s and 95 mothers in terms of protection improvement, mental development, growth and development, and feeding problems, and are committed to creating "real and effective" formulas at the medical clinical level.
Chen Junshi, academician of the Chinese Academy of Engineering, discussed Mead Johnson milk powder
Xiong Hui, head of R&D and quality and food safety of Mead Johnson China, introduced that the newly upgraded Mead Johnson Blue Zhen new national standard products will further strengthen the advantages of product protection, and the new product has newly upgraded the positioning of "top protection, less and fast recovery", the product contains 57 times lactoferrin PLUS nutrient group and 90% milk gold natural extract, with 43 scientific and empirical achievements, bringing together lactoferrin, 3 kinds of breast milk oligosaccharide HMO, milk fat globule membrane, 10 billion probiotics BB-12 and other top nutrients. The protective effect is stronger. In addition, as the world's first clinically proven DHA formula, Mead Johnson Prai proposed a new positioning of "9 years of brain evidence leadership", and the new national standard product was upgraded to add 38 years of long-term empirical DHA and nano-level active extract milk fat globule membrane to support babies to achieve leadership in concentration, cognition, and language development. Song Liang, a dairy expert, said that Mead Johnson was the first company to advocate scientific and empirical research, and was the first to bring DHA, ARA, lactoferrin and milk fat globule membrane into the Chinese consumer market.
Mead Johnson's adult milk powder was unveiled at the conference
At this conference, Mead Johnson's new national standard series formula products have received great attention and high recognition from authoritative experts in the health food industry, which has also laid a solid foundation for Mead Johnson's future development. Mead Johnson knows that the key to winning the market in such a fierce competition is to accurately grasp the hearts of post-90s and post-95 mothers, who are more eager for freedom and equality, not bound by identity, and still have their own space when changing roles. Therefore, in terms of feeding, they pay more attention to the effect of scientific feeding, and Mead Johnson's products just meet their needs, especially after the new national standard, I believe that Mead Johnson will become a more eye-catching milk powder brand in the consumer market.
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