Author: Xiaoshidai
Today, Mead Johnson held the "Building the Great Wall of Protection" brand event and Qinshu new product launch conference in Beijing, and launched Mead Johnson Qinshu Pro infant formula. So far, Mead Johnson's "Protective Alliance" product matrix has added a new member. A children's balance bike activity was also organized at the event site, and a number of "car gods" checked in the landmark Great Wall to experience the fun of "nutrition + sports" together.
Hu Songnian, a researcher at the Institute of Microbiology of the Chinese Academy of Sciences, Yu Liang, an Olympic champion nutritionist and a national registered dietitian, and Zhao Li, senior vice president of Mead Johnson China, attended the press conference.
Create formulas that actually work
According to reports, based on Mead Johnson's more than 80 years of excellent proteolysis technology, the Mead Johnson Qinshu Pro Infant Hydrolyzed Milk Powder adopts the patented ¹ double protein directional precision hydrolysis technology to reduce allergens, and at the same time innovatively adds 40 kinds of nutrients such as LGG (active probiotics) and HMO breast milk oligosaccharides with more than 30 patents to support effective active defense against more than 50% of allergies² and scientifically shape the baby's anti-sensitivity.
According to the data, Mead Johnson has been conducting scientific research on LGG for 20 years and has more than 30 application patents. So far, LGG has more than 1,000 scientific research literatures, and is recommended as an anti-allergenic strain in the "Evidence-based Guidelines for the Clinical Application of Probiotics in Pediatrics 2023", which has been confirmed by a number of studies to truly and effectively reduce the three major sensitive problems of respiratory tract infection, eczema, and intestinal infection³.
As a global nutrition brand founded in 1905, Mead Johnson has more than 1,080 global patents, more than 100 scientific research results, and research results have been cited more than 7,600 times by the industry.
"At the beginning of this year, after Mead Johnson China launched a new and upgraded new national standard series of products, we have received real feedback from many consumers, and Mead Johnson Lanzhen, Prai and Qinshu new national standard series have gained the recognition and trust of many consumers in terms of protection, intelligence and digestion and absorption." Li Cui, Director of Media and Integrated Marketing at Mead Johnson China, said that taking the new national standard Lanzhen formula as an example, the formula contains 57 times the lactoferrin nutrient group, 90% milk gold natural extract, 250 full active probiotic Bb-12, IgG immunoglobulin, and human milk oligosaccharide HMO, which are all key nutrients with scientific and empirical support⁴ to help build the baby's protective power.
Hu Songnian, researcher at the Institute of Microbiology, Chinese Academy of Sciences (right)
Hu Songnian, a researcher at the Institute of Microbiology of the Chinese Academy of Sciences, pointed out at the meeting: "For babies, it is particularly important to build intestinal health, only to lay a good foundation for the intestines, nutrition can be better absorbed and play a role, and the microflora is a very important factor affecting intestinal health." For example, Bifidobacterium Bb-12 can colonize the infant intestine and can play many physiological roles, such as the use of oligosaccharides, whose metabolites are beneficial for immune development. ”
Scientific sensitization is one step ahead
Data show that in recent years, with the changes in the living environment and habits, the symptoms of small allergies in mainland children have increased significantly, and the symptoms of small red spots on the skin, constant sneezing, and uncomfortable stomach in infants and young children indicate that babies are experiencing sensitive challenges. According to the data, 40.9% of parents of infants and young children aged 0-2 in mainland China reported that their children had or are experiencing symptoms of allergic diseases, and these problems have increasingly become a major problem affecting the healthy growth of infants and young children in China. How to prevent allergies scientifically has also become a health problem that the new generation of parents in China is highly concerned about and needs to be solved, and the market demand for allergy prevention has shown a double-digit increase in recent years.
Olympic champion nutritionist, national registered dietitian Yu Liang said that just like Olympic athletes need to adapt to a strange country when they go abroad to participate in competitions, newborn infants and young children also need to adapt to an unfamiliar environment, because the gastrointestinal tract and immune system are not yet mature, the baby's adaptability and body defense are more likely to be challenged, so it is prone to various sensitive problems, if not intervened in time, the persistence of sensitive problems may increase the risk of gastrointestinal diseases or allergic diseases, and may have a negative impact on growth.
Yu Liang, an Olympic champion dietitian and a national registered dietitian
Scientific nutrition intake can prevent the occurrence of allergies one step in advance. Yu Liang suggested that parents who are concerned about sensitive issues can consider choosing moderately hydrolyzed formula milk powder, which has hydrolyzed microprotein molecules 10 times smaller than intact milk protein, which can reduce the risk of allergies caused by macromolecular proteins, and is friendly and easy to digest. Scientific and empirical studies have confirmed that LGG active probiotics can help strengthen the intestinal barrier, maintain the balance of intestinal microecology, and build long-term anti-allergic power⁶; HMOs can be effective in reducing the incidence of infection⁷.
Advocating "Exercise + Nutrition"
In addition to scientific nutritional intake, exercise should not be ignored. Chinese marathon runner Jiao Jing shared the scientific parenting concept of "nutrition + exercise" at the press conference, "I very much agree with the concept of 'nutrition + exercise' advocated by Mead Johnson, because nutrition can give better support to the baby's growth and development, and exercise allows him to have a healthy body." ”
At today's event, Mead Johnson joined hands with the riders of children's balance bikes to check in the landmark Great Wall and experience the fun of "nutrition + sports" together. It is reported that as the first brand in the industry to advocate the concept of "nutrition + sports" scientific parenting, Mead Johnson launched the children's balance bike national tour in May this year, and the activity has traveled through Guangzhou, Shenzhen, Chengdu, Fuzhou, Nanjing, Hangzhou and Zhuhai and other cities, and many babies and families have witnessed the charm of scientific nutrition.
Mead Johnson China said that looking forward to the future, the company will always be committed to providing consumers with real and effective formula products to help babies get better development opportunities for their bones, protective power, brain, digestion and absorption patterns.
1. Patent No. ZL200680018765.1
2. Active defense refers to the multiple ingredients in the Qinshu Pro formula that can help infants and young children actively improve their self-protection and defense sensitivity, and the probability of multiple allergies can be significantly reduced by more than 50%.
3. LGG is one of the most studied and widely used probiotics, with more than 250 clinical studies so far, and is recommended by the "Evidence-based Guidelines for the Clinical Application of Probiotics in Pediatrics" for the prevention of eczema in infants and young children and the systemic adjuvant treatment of eczema. Chinese Preventive Medicine Association Microecology Branch: "Evidence-based Guidelines for the Clinical Application of Probiotics in Pediatrics", Chinese Journal of Practical Pediatrics, 2024, 1, Vol. 39(1): 1.16
4.57倍乳铁蛋白营养群：指蓝臻关键营养群（如乳铁蛋白、益生菌Bb-12、酵母β-葡聚糖等）的含量是牛乳的57倍。 荫士安主编，2021；杨月欣主编，2019; Shi Y. et al.，2021; Yang B,et al.，2021.；90%乳黄金天然精萃：指牛乳MFGM蛋白质占牛乳总蛋白质种类的大约90%; Hettinga K,et al.,2011.来自从牛乳中萃取出的天然珍贵的黄金般营养；250亿全段活性益生菌Bb-12:指蓝臻配方中每1000克奶粉添加250亿活性益生菌Bb-12
5. "2022 China Allergic Disease Epidemiological Survey Report and Current Situation Analysis"
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Berni Canani R, et al. Gut Microbiome as Target for Innovative Strategies Against Food Allergy. Front Immunol. 2019 Feb 15;10:191.
7.Jo SH, et al. The Human Milk Oligosaccharide 2'-Fucosyllactose Shows an Immune-Enhancing Effect in a Cyclophosphamide-Induced Mouse Model. J Microbiol Biotechnol. 2023 Mar 28; 33(3):356-362.
Reverri EJ, et al. Review of the Clinical Experiences of Feeding Infants Formula Containing the Human Milk Oligosaccharide 2'-Fucosyllactose. Nutrients. 2018 Sep 21; 10(10):1346.