Source: Karth Data
First of all, let's take a look at the list of rising fans in March, and have a general understanding of the situation of Xiaohongshu creators last month:
In March, the top position was won by the plot creator @七子Orangutan, which rose fiercely on multiple platforms with the series of videos of "Rebirth I Was a Nanny in the Boss Short Drama", which ushered in the "second spring" of his career. Perhaps because the members of the team are relatively young, @七颗猩猩 account has always been very sensitive to hot spots, and the form and style of content are quite varied. Since March, the account has followed the hot spots of "short dramas" and filmed a number of videos with the theme of "normal people crossing into short dramas", among which the role of "nanny Wang Ma" is the most out of the circle, with a cumulative increase of more than 300W fans on the whole network, and a good data of 66.26W in a single month in Xiaohongshu.
The second place is the actor @Jiang Yan Xiaohong Aunt, Jiang Yan has maintained a relatively frequent update frequency since she settled in Xiaohongshu. Unlike many celebrities, Jiang Yan likes to share tutorials on various foods on Xiaohongshu, and the dishes that sell well are appetizing, coupled with her kind and kind personality, she has gained the love of many fans. After entering 2024, its account has increased its fans rapidly, following the 30.09W increase in fans last month, and another 33.7W this month, maintaining a good momentum.
Last month's third place in the number of fans was the beautiful blogger @-shirley林-, who studied abroad and not only spoke quite authentically, but also sang English songs that were pleasant to the ear. Although she just sat in front of the camera and sang the song simply, her temperament impressed many people, and some fans left messages "Which lady is singing to me" and "Mobile phone dad, don't break into the circle we can't break into". There is never a shortage of traffic in the beauty track, and the rich and beautiful lady is even more so, with the double blessing of face and voice, @-shirley林- has a monthly increase of 31.54W, standing out from a crowd of bloggers.
@-shirley林- 小红书截图
Among the remaining accounts, the short drama blogger @江七 increased his followers by 27.76W, ranking fourth, and the other 16 bloggers increased their followers in the 10-20W range, compared with last month, the speed of bloggers' followers has decreased significantly. In addition, it can be clearly seen that the number of bloggers in the TOP4 in this fan list is very different from that of other bloggers, and the traffic has begun to gather towards the head, and for ordinary creators, the competition in Xiaohongshu will only become more and more fierce in the future.
Judging from the content types of the accounts on the list, the list of fans in March covers 8 categories: plot, stars, games, knowledge, home, evaluation, and food. Among them, there are 6 bloggers on the list in the plot track, taking back the leading position that was "snatched" by the game track before, and 4 people in the game track outside the plot are on the list, and they still have a brilliant performance. The remaining 6 tracks have 1 or 2 bloggers on the list, and there is no obvious advantage.
Next, Karth will conduct a more detailed analysis of several representative accounts in the March follower list.
@七颗猩猩 How can story creators upgrade content?
Since 2020, @七颗猩猩 has started his career as a short video creator, and with the funny short videos related to campus life shot with friends, the account has gained the love of many fans, and quickly gained a foothold in the comedy/plot track.
At that time, her works were still in the stage of "jokes", although they had a strong sense of humor, most of them were just one or two clips without a plot, and the audience would not leave more memories after laughing and watching them.
@七颗猩猩 Screenshot of Xiaohongshu
With the increasingly fierce competition in the short video track, creators are also constantly "evolving" their content.
One of the big changes to @七颗猩猩 account is the expansion of the range of topics. Browsing the historical videos of the account, you will find that in addition to continuing to post the daily life of the campus, the team will also combine the hot spots of different periods and integrate their own ideas for secondary creation.
For example, they have imitated some classic dramas, and moved the representative scenes into daily life scenes to "restore", forming a "weird" sense of contrast that is hilarious, "Squid Game", "Hurricane", "Love Apartment" and other popular dramas have been their source of inspiration; point of view.
@七颗猩猩 Screenshot of Xiaohongshu
Recently, the team has keenly captured the hot spot of "short dramas" and launched a series of short drama-related videos, among which "Reborn I am a nanny in the boss short drama" is the most well-known.
In this series of works, Wang Zhiping's role is the nanny "Wang Ma", who is often "persecuted" in the "Dog Blood" short play, and her main daily work is to clean up the mess for the various "sau" operations of the male and female protagonists: the male protagonist goes crazy and sweeps the dinner table, and Wang Ma has to re-cook again and again; the male protagonist asks the female protagonist to "brave the rain" to reflect, and Wang Ma has to hold an umbrella in the rain; the female protagonist is sick and asks for a doctor, and Wang Ma will definitely hear the classic sentence "If you can't cure it, all of you will be buried together".
The various "nerve" operations of the male and female protagonists in the short play are further amplified in the works of @七七鱼小 , which increases the comedy of the work, and at the same time, the "honest man" Wang Ma incarnates as the "mouth substitute" of thousands of audiences, and complains about the old routines of "reducing intelligence" for everyone:
Seeing the "vicious female partner" forcibly entering the door, causing a "scuffle", Wang Ma sat aside and complained, "I said that I wouldn't let her in, it's really a lack of class"; taking care of the president who was drunk after losing the heroine, she kept complaining about "this upside down" while vomiting...... The content of the complaint may not be sharp, but her character of "revenge in person" gives the audience enough emotional value and caters to the needs of many young people nowadays.
@七颗猩猩 Screenshot of Xiaohongshu
In Karth's view, in fact, this series of works cannot be called short dramas, because the correlation between the episodes is not strong, and the whole story is not supported by the main line. However, the @Seven Orangutan team cleverly chose the rare perspective of "people in the play", which made the audience refreshed, and at the same time, because of the "east wind" of the short drama, there is now a large-scale out-of-the-circle result.
It is worth noting that from 2020 to 2024, @七颗猩猩's Changhong broke the curse of "most talents are only popular for three months" in the short video world, which is really admirable. The reason for this, according to Karth, is the most important thing about its always-on content capabilities. In their video comment area, many fans left messages saying that it is precisely because @七子Orangutan has always maintained a high level of jokes, and the actors' acting skills are also online, that they will always watch it "can't stop".
@水瓜洋子 Creative home becomes a traffic password
Since last year, we can feel that the home furnishing track has shown a strong ability to attract fans in Xiaohongshu. Because this kind of video is not only practical, but also brings a good "sense of decompression" to the audience, it has been liked by more and more people.
The theme of the video on this issue's fan list @水瓜洋子 is "home remodeling", the difference is that compared with other home bloggers to buy furniture, do popular science, and "roll" storage, @水瓜洋子 focuses on "creativity", mainly sharing some small ideas for transforming furniture by yourself with users.
According to the blogger, he was born in fine arts, which gave him a good aesthetic and all kinds of wonderful ideas. One day, he accidentally splashed the red oil from his snack on the glass, which inspired him to "paint glass".
In front of the glass partition, he and his wife face to face sketch each other's portraits, there is transparent glass "cheating", even Yoko, who has never learned to paint, also painted the charm of papaya; At the end of the video, Papaya also took out a highlighter and made a Halloween-themed painting, and when night fell, the dimly lit partition was full of atmosphere.
@水瓜洋子 Screenshot of Xiaohongshu
With just a few markers, the plain partition glass can be used as a drawing board for the world, which is not only fun, but also a unique highlight of this home. This simple but unusual "play" has aroused the interest of many fans, especially many mothers who use it as a children's painting wall, which can not only meet the needs of children, but also protect the walls of the home, so it solves a lot of trouble.
Of course, the creativity of the blogger is not only reflected in the "transformation" itself, but also in the form of his works and the thinking about life revealed in the works.
In terms of presentation form, the biggest feature of @水瓜洋子 video is that it is full of childlike fun, watching his video is like turning a children's book: crooked, large and small "childish" fonts, arranged in a staggered manner on the screen, with the real shot of his room, it looks very pleasing to the eye. In addition to the subtitles,The BGM that papaya chooses for the work is always cheerful and lively,My own explanation likes to use the tone of "pretend to be serious",There is an unexpected harmony between the two,More than decompression,It conveys a quirky feeling。
@水瓜洋子 Screenshot of Xiaohongshu
In many videos, we can still see his "small" perception of life, which is endlessly evocative to read. In "Use a piece of paper to "shrink" the world into what you want!", he and his wife played with a small handmade "heat shrinkable sheet", and in the video, the two turned the heat shrinkable sheet into earrings, necklaces, buttons, refrigerator magnets...... Simple but full of design. In the end, the two made a book full of memories together, and when the many "firsts" between the two were reproduced on the heat shrink sheet, he sighed that "when the blank heat shrink sheet slowly becomes something made by yourself, you will perceive that the world can become what you like."
@水瓜洋子 Screenshot of Xiaohongshu
In Karth's view, compared to the practicality of the content, the "little creativity" and "little happiness" shown in the video are the key to @水瓜洋子 gaining the love of users.
The above is all the analysis of the list of rising fans in March. Compared with last month, although it is a little quiet in terms of the trend of rising fans, the style and form of the accounts on the list are much richer. What new and eye-catching accounts and content will appear next month?