Abstract:In recent years, the output of additive premixed feed in mainland China has fluctuated to a certain extent. According to the data, in 2021, the output of additive premixed feed in mainland China will be 6.631 million tons, a year-on-year increase of 11.54%, accounting for 2.26% of the total feed output in the country, but in 2022, the domestic additive premixed feed output will be affected by the epidemic and other factors, down 1.64% year-on-year to 6.522 million tons, accounting for 2.16% of the total national feed output. In 2023, with the gradual stabilization of the epidemic situation at home and abroad, the gradual recovery of social production and living activities, and the rebound in the demand for feed applications in the livestock and poultry breeding industry in mainland China, the production volume of domestic additive premixed feed products increased by 8.7% year-on-year to 7.091 million tons. Overall, with the expansion of the scale of animal husbandry, the market size of additive premixed feed in mainland China will continue to expand.
1. Definitions and Classification
Additive premixed feed refers to the feed that is mainly composed of two (kinds) or more than two (kinds) of nutritional feed additives, and is prepared in a certain proportion with carriers or diluents. According to the different nutritional feed additives, additive premixed feed can be divided into three categories: compound premixed feed, trace element premixed feed and vitamin premixed feed. Among them, compound premixed feed refers to any two or more types of nutritional feed additives in minerals, trace elements, vitamins and amino acids. Homogeneous mixture of carrier and/or diluent in the required proportions, trace element premix means a homogeneous mixture of two or more minerals, trace elements and carrier and/or diluent in the required proportion, vitamin premix means a homogeneous mixture of two or more vitamins and carrier and/or diluent in the required proportion.
Second, industry policies
1. Competent authorities and regulatory system
The competent authorities of the additive premixed feed industry include the Ministry of Agriculture and Rural Affairs, the Market Supervision and Administration Bureau, the National Health and Wellness Commission, etc. Among them, the Ministry of Agriculture and Rural Affairs, as the agricultural administrative department of the State Council, is mainly responsible for the management of feed, feed additives and related industries in the country; the State Administration for Market Supervision is responsible for the comprehensive supervision and management of the market, responsible for organizing and guiding the comprehensive law enforcement of market supervision, responsible for the quality and safety of industrial products, and the unified management of measurement standards, inspection standards and comprehensive coordination of certification and accreditation; the National Health and Wellness Commission is responsible for organizing and carrying out food safety risk monitoring and assessment, formulating and publishing food safety standards in accordance with the law, and responsible for food, Safety review of new raw materials and new varieties of food additives and related products. Industry self-discipline organizations include China Feed Industry Association, Provincial Feed Industry Association, etc., which are mainly responsible for the self-discipline management of the industry, the study of the development direction of the industry, the formulation of production technical specifications and product quality industry standards, and the organization of implementation, supervision and inspection.
2. Industry-related policies
In recent years, the State Council, the Ministry of Agriculture, and the General Administration of Customs have issued a series of laws and regulations, which have played an important role in guiding and regulating the development of the additive premixed feed industry, and continue to promote the healthy, orderly and high-quality development of the industry. For example, government documents such as the "2022 Feed Quality and Safety Supervision Work Plan" and the "2023 Feed Quality and Safety Supervision Work Plan" all propose that relevant departments should improve the standards for feed product composition testing methods in accordance with the principle of linkage up and down, hierarchical responsibility, and a game of chess across the country, and further improve the working mechanism of feed product quality and safety supervision, strengthen the management of the production, import, operation and use of feed and feed additives, and increase the sampling of product quality in the industry.
3. Industry barriers
1. Industry licensing barriers
The domestic additive premixed feed production enterprises implement a strict administrative examination and approval system, and only enterprises that have obtained the feed production license can engage in feed production and operation. Among them, the "Licensing Conditions for Feed Production Enterprises" and the "Licensing Conditions for Mixed Feed Additive Production Enterprises" have made strict and systematic provisions on production institutions and personnel, factory areas, layout and facilities, processes and equipment, quality inspection and quality management systems. The certification process takes a long time, and there is great uncertainty about whether new competitors can pass the relevant certification, which objectively forms an industry licensing barrier.
2. Technical barriers
As the additive premixed feed industry has become mature, the production technology and market information are more open and transparent, the problem of product homogenization is more serious, and the research and development ability of new products has become the core competitiveness of the enterprise. However, the research and development cycle of additive premixed feed is long, the technical content is high, the professional and technical personnel are scarce, and the difficulty and uncertainty of innovation are constantly improving in the competition of enterprises. The above two points have caused new competitors to rely on product innovation or product imitation to enter the technical barriers to the feed additives industry.
3. Brand barriers
For the breeding terminal, additive premixed feed will directly affect its output, so customers are more inclined to choose a brand with a high reputation, and the recognized brand products will not be easily replaced, with a certain brand loyalty, but also help enterprises to establish a solid position in the entire industry. However, it is often difficult for new entrants to develop and expand their business.
Fourth, the industrial chain
1. Analysis of the industry chain
The upstream of the additive premixed feed industry chain is mainly the manufacturer of feed raw materials and feed additives. Among them, feed raw materials include soybeans, soybean meal, corn, fishmeal, etc., and feed additives include vitamins, minerals, amino acids, etc. The middle of the industrial chain is the production of additive premixed feed, and the additive premixed feed manufacturer will produce various different types of additive premixed feed through mixing, processing, granulation and other processes of upstream raw materials and additives, such as pig feed, poultry feed, ruminant feed, aquatic feed, etc. The downstream of the industrial chain is the terminal application link of additive premixed feed, that is, pig breeding, aquaculture, dairy farming and other aquaculture industries.
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