In order to win the award, many friends did a lot of hard work, but in the end they missed the award, which is very regrettable.
We can't help but ask: "What is the internal logic of a design work that can sweep many domestic and foreign awards?"
In fact, sometimes it is better to work hard than to do it skillfully. A piece of work packs a bunch of awards, surely because it meets the uniform judging criteria for most awards.
So, what exactly is the standard?
If you want to know the judging criteria for most awards, you can first take a look at the judging criteria of the Red Dot Award:
Source: Red Dot Award official website
- Degree of innovation
Is the concept, product, or service new, or does it add desirable new qualities to an existing product?
- Aesthetic quality
Does the shape of the concept look pleasing to the eye?
- Realize the possibilities
From a technical and economic point of view, is there a reasonable opportunity to develop a concept, product or service into a final product or service in the next five years?
- functionality
Does the concept, product or service meet all the requirements for operation, availability, safety, and maintenance, and does it meet a need or function?
- Emotional component
Does the concept, product, or service provide enjoyment to the user in addition to providing a practical use?
- effect
Does the concept, product, or service provide substantial or significant benefits?
。
Source: Red Dot Award official website
For example, they all pay great attention to design aesthetics, innovation, practicality and design influence. For design aesthetics, all competitions are beauty control, and it is necessary to polish the product modeling, visual characteristics, details and drawing quality.
In terms of innovation and practicality, a balance needs to be found. It means that we do not do design innovation, do not do invention and creation, do not do 0 to 1 product design, but do design iteration and experience upgrade, and do 1.0 to 1.1 or 1.2 product design.
In fact, this logic is the same as the project logic encountered in the work, find that blue ocean in the red ocean of design, and make differentiation in the homogeneous market group, and differentiation is innovation.
Source: Red Dot Award official website
Only by using mature technology, structure and process for product design and development can we ensure the landing. Design impact examines whether the design output takes into account social values, humanistic care, environmental sustainability and other influences other than functional values.
Therefore, as long as the design work meets this unified standard and multiple drafts are submitted, it is very reasonable for a project to win awards at home and abroad at the same time.
The Lost Path of Innovation
When it comes to participating in the Grand Prix, innovation comes to mind.
Here is a misunderstanding for everyone, reflecting that innovation is not about doing "new things". The most taboo thing to do is to be a "lonely brave" who ignores it.
Let's pay attention to a pragmatic one. The most effective way to do this is to take the products that have been done before to achieve updates and iterations in terms of aesthetics, functionality, or impact. To put it simply, it is to create "differentiation".
Let's take an example of "people-oriented" as a selling point.
Project & Red Dot Certificate & A'Design Certificate of the Rhinitis Nebulizer Group
The Hanyi Winter Camp has had a rhinitis nebulizer that won both the Red Dot and A'design.
At that time, in terms of functionality, the production team saw something that could be optimized that was different from products in the same category.
Most rhinitis sprays on the market use droplet sprays, but this design uses an ultrasonic nebulizer that makes it more comfortable for patients.
On the other hand, the design refers to ergonomics, and considering practical problems such as the pinch of the nose of rhinitis patients, the shape of the product that is most suitable for the nose line is tested using clay in the testing stage.
This is also one of the reasons why the design finally won the award, knowing what the needs of the user are.
图源：healthline
For example, if you design a table lamp that looks good and has a variety of functions, but the users are blind, the design doesn't make sense.
Turn.
One of the best winning works of the 2023 Red Dot Award 3D printed positioning mask Source: Red Dot Award official website
One of the Best Red Dot Awards in 2023 3D Printhead Radiotherapy Positioning Mask doesn't have much special design, it's just that the mask can be customized by 3D printing.
However, even such subtle differences can be a key point of the judging, because they can be adjusted and realize convenient functions.
In fact, not only "people-oriented", but also a series of themes such as social value creation and environmental sustainability can create this kind of "differentiation".
Yankong "Works"
It is not enough to give the work a differentiated design, but also to achieve "appearance is justice" in the presentation. It is the same for big and small events at home and abroad.
There is one of the evaluation criteria of the DIA China Design Intelligence Award, which is one of the basic criteria "design skills".
Source: di-award.org
From the perspective of design aesthetics, all competitions need to polish the product shape, visual characteristics, details and drawing quality.
At the same time, the presentation form should also have a good effect. The floor plan of the rhinitis nebulizer works mentioned above is more like a commercial work that has been put on the market than a work made by students, and it looks very professional, so it is also more likely to be favored by the judges.
Rhinitis Nebulizer Group Project Floor Plan
Of course, not everyone is a master grapher. However, when making the floor plan of the work, you can learn some skills to improve your aesthetic level. If you can't play with flowers, it's still possible to make an enterprise-level graph.
The easiest thing is to learn the website of the domestic head design company and see how the pictures on the website are designed and typeset.
Artop case display Source: www.artopdesign.com
There is also the fact that the rendering technology must be strengthened, and at least the things made are not ugly, so that the first round of brushing will not be done when the work is handed in.
People can be honest, though.
The work doesn't have to be so perfect at first. It is recommended to make a copy first, and then modify different content according to different event standards. Take the route of "one work for many applications".
Another important issue when preparing for an event is poor information.
You may be accustomed to hearing the IF Product Design Award, the Red Dot Award, and the Dyson Design Award, which are the most familiar awards, and there are many niche awards that you can also apply for to add to your resume.
For example, the Indigo Design Award in the Netherlands is actually a visual design competition, mainly setting professional awards in the graphic, digital and mobile media categories.
Student Y, a student of the 23rd class of Hanyi, won the gold medal in the student group of the Indigo Design Award in the Netherlands
Compared to other competitions, Indigo's awards are more detailed in terms of professional and product categories. In other words, if you vote for this award, you have a greater probability of winning. Although not as famous as other awards, it is also gilded enough.
In fact, the students in Hanyi are all under the guidance of teachers, and in fact, they will participate in large and small events.
Many students are tutored, and winning awards is as easy as inhaling. For example, student C, who majored in illustration, won a total of 7 awards. almost swept the major illustration awards at home and abroad, and finally got the offers of Lun Yi and Huang Yi.
Student C won awards at the 2023 World Illustration Competition, the 42nd AIAP Illustration Competition, the 3X3 International Illustration Competition, and the 2023 BIPB International Poster Biennial
Another C student, who studied industrial design, was even more exaggerated, and when he first came to Hanyi's winter camp, he was a social phobia and was not good at communicating. But after participating in Hanyi's winter and summer camp, he won 10 awards in a year, and he and his classmates collaborated on the winter camp project "Infinite maze" and won 5 awards + design patent certificates, and finally got the industrial design of Lunyi Saint Martin and the smart wearable technology offer of Hong Kong Polytechnic University.
Student C of the 23rd class of Hanyi won the first prize in the national finals of Milan Design Week and the design patent certificate for the winter camp project "Infinite maze".
Student A of Chinese Arts won the iF Award
Student W won the Red Dot Award
Students Y, G, Y, and J won the Core77 Design Awards and the Polka Dot International Design Award Excellence Award
In fact, Chinese students have learned the problem-solving routine since childhood, and it is also applicable when it comes to awards. As long as you find the number of clear roads and follow the method, you can have a better chance of winning.
If you haven't figured it out yet, that's okay. You can also participate in the upcoming competition summer camp held by Hanyi ~ 3 months to produce works is not a problem!