After Yoon Suk-yeol came to power, South Korea's new "first lady" Kim Jianxi can be said to be out of the limelight.
But in early December last year, after following Yin Xiyue to visit the Netherlands, she disappeared "unprecedentedly", and she has not appeared in public for more than 4 months, longer than Princess Kate's "disappearance".
What's going on, and what kind of political game is involved?
From strong woman to "first lady"
Kim Jianxi, who now has hundreds of millions of assets and is the first lady of South Korea, had a rough experience in her early years.
Her father died young, and her mother, Choi Eun-soon, raised her four children alone. In order to make a living, her mother sold her shop and land in Seoul and returned to Namyangyang, Gyeonggi-do, with her children, to open a Prism Auto Hotel, which was later renamed "New World Hotel".
Since the hotel is located near the local film and television city, there are many young men and women engaged in the film and television industry in the surrounding area, and the "New World Hotel" has taken advantage of its preference, providing sex business for young couples, in other words, the so-called "love hotel".
The success of the hotel business allowed the single mother to earn a lot of money, which also paved the way for Kim Keon-hee's school career.
After graduating from Tomorrow Girls' High School, Kim Keon-hee successfully entered the Gyeonggi University College of Art to study painting, and after graduation, he entered Sookmyung Women's University to study for a master's degree, and later entered the Kookmin University of Korea to study for a doctorate in design.
Her family's affluence allowed Kim to expand her social circle and meet celebrities, and she founded her own art exhibition planning company and established partnerships with many large companies. Kochi and rich in gold, she has become an out-and-out successful woman.
However, at this time, she was 40 years old and still single.
It was also during this time that she met her current husband, Yoon Suk-yeol.
There are many stories about how the two met and fell in love.
According to Yoon Suk-yeol himself, the two met through a temple monk, but Yoon Suk-yeol, who was 52 years old at the time, thought that he was 12 years older than the woman, and that he was only a lawyer with a low income, and felt that he was not worthy of Kim Jianxi.
But then he mustered up the courage to take the initiative to contact, and the two began to gradually date.
And Kim Jianxi's statement is more popular in the Korean media.
She said that the two had known each other for a long time, but she didn't like Yin Xiyue at first, after all, she was beautiful and golden, and Yin Xiyue was not only older, but her income was far less than her own, and in the end, it was under the mediation of the "master" that this marriage was promoted.
Jin Jianxi's mother once revealed that there was no "master" and "monk" in their love at all, but by an upper-level connection who happened to know Yin Xiyue, and the two gradually came together.
After marriage, Yoon Suk-yeol's career quickly improved, and he was promoted one after another, from prosecutor all the way to prosecutor general, and he also received media attention because of his long-standing "Qingliu lawyer" persona, becoming a strong contender for the next South Korean president.
On March 10, 2022, Yoon Suk-yeol was officially elected president of South Korea, and Kim Jianxi also became the "first lady of South Korea" who became popular.
However, Yin Xiyue, whose career is "soaring", did not realize that this beautiful wife who brought him "prosperous official luck" is also a time bomb that will explode at any time, and he will soon fall into the whirlpool caused by his wife's scandals.
even had to "hide" her in order to protect herself.
The vanishing "First Lady"
In the eyes of the South Korean media, Kim Jianxi can not be called a low-key "first lady".
Since Yoon Suk-yeol became the president of South Korea, she has swept away the low-key and traditional image of the previous South Korean first ladies, and she and her husband have frequently appeared in front of the camera.
And Kim Jianxi has also received wide attention because of her beautiful face that does not match her age of more than half a hundred, and her fashionable clothes that are frequently appreciated by the media, and she has even been crowned with the reputation of "the most beautiful first lady in South Korea".
However, since visiting the Netherlands with Yoon Suk-yeol in December 2023, the high-profile Kim Jian-hee has faded out of the public eye. In the four months from that time to now, Jin Jianxi disappeared in front of the camera like "evaporation from the world".
According to South Korean tradition, the New Year is the busiest time for South Korea's "first ladies", who participate in various voluntary and religious activities with their husbands, and send New Year's greetings to the Korean people during the Spring Festival.
However, Kim Jianxi was unusual, not only did not attend the most important traditional festival in South Korea - the Lunar New Year, but also missed the "March 1st Independence Day", which is regarded as the most important anniversary in South Korea.
There is a lot of talk about this.
If it is just an absence, it can also be explained with words such as "temporary something" and "physical discomfort", but Jin Jianxi, who was keen to show his head in front of the camera, uncharacteristically disappeared one after another, which may be hidden behind some secretive reasons.
You must know that at last year's "March Day" commemorative ceremony, Jin Jianxi was an out-and-out "C position", walking at the front of the parade, she had exquisite makeup, dressed in a white suit, and waved the South Korean flag in her hand, which can be said to be out of the limelight.
Public opinion also does not agree with the so-called "husband and wife discord" and other rumors, after all, Yin Xiyue is a well-known "strict wife", at a certain banquet, Yin Xiyue was about to take a sip of the wine glass, but he bumped into Jin Jianxi's stern gaze, so he put down the wine glass stupidly.
This scene was captured by the media, and Yin Xiyue was nicknamed "wife slave" by many netizens because of this.
And if you think about it politically, things become intriguing.
Some South Korean political observers speculate that Kim Keon-hee's "disappearance" may be because the South Korean parliamentary election is about to be held, after all, the "scandal" caused by Kim Keon-hee during this period of time is not good news for Yoon Suk-yeol, who is seeking election victory.
During the 2021 South Korean presidential election, Kim Jianxi was found to have falsified his resume, and the exposer made public the documents that exaggerated his resume in his early years of job hunting.
Faced with the dual pressure of politics and public opinion, Kim was forced to organize a press conference to publicly apologize to the South Korean people, saying that his resume fraud was "really undeserved".
And the storm of "resume fraud" continued until September 2022.
Under the in-depth investigation of the police, Jin Jianxi's "glamorous resume" was shattered little by little.
The police said that "more than half of the content of Mr. Kim's previous resume for college help did not match the facts."
Scandals are frequent, and they are forced to "hide in the snow"
Along with the bright colors of her glamorous resume, there is also the aura of "Kochi" that she once advertised herself. Along with the fermentation of the resume fraud scandal, the Kookmin University of Korea, which awarded Kim Keon-hee a doctorate, also launched an investigation into his doctoral dissertation.
After more than half a year of investigation and review, Kookmin University believes that Kim Jianxi's doctoral dissertation is "flawed and inappropriate according to the current standards", and there are rumors that his dissertation is "very unoriginal".
In the face of conclusive investigative evidence, Kookmin University unexpectedly ruled that Kim Jianxi "did not constitute academic misconduct", an unfair ruling that naturally aroused the dissatisfaction and opposition of many professors, but in the end it all came to an end with Yoon Suk-yeol's coming to power.
Resume fraud, academic misconduct, and dealing with his wife's black history are enough to make Yoon Seok-yeol anxious, and Kim Jianxi's maiden home is also not a fuel-efficient lamp.
In the eyes of the media, Kim Jianxi is a very successful businessman, she founded an art exhibition planning company in her early years, and she is also very interested in financial investment, stock trading.
After years of shrewd operation, Jin Jianxi has accumulated considerable wealth.
In the property breakdown of public officials previously released by the South Korean government, the total assets of Yoon Suk-yeol and his wife reached 7.69 billion won (about 40.72 million yuan), but more than 90% of them are in the name of Kim Jianxi.
The game of capital is often the least scrutinized, and soon there were reports that Kim Jianxi's company was suspected of tax evasion, and she herself used her and her mother Choi Eun-soon's accounts to buy a large number of stocks at low prices and secretly manipulate the stock market.
Compared with his daughter Jin Jianxi, Cui Enshun faces more serious illegal quality control. At the age of 75, she is facing a number of charges, including allegedly forging documents and defrauding insurance money.
Although the above black history has attracted a lot of criticism, it has not risen to the point of being agitated and condemned, and it has really caused an uproar in public opinion, and it has become the last straw that crushed the camel, and it should be the "Audi handbag incident".
In September 2022, Kim Jianxi accepted a "Dior" handbag worth about 3 million won (about 16,000 yuan) from Choi Jae-young, a Korean pastor in the United States who came to visit him.
Needless to say, the value of this gift exceeds what is stipulated in Korean law.
However, to Jin Jianxi's surprise, the other party's trip was to lure her to the bait. The miniature camera on Choi Jae-young recorded the whole process of Kim Jianxi's gift-giving, and he also uploaded the candid video to the Internet in a second.
As soon as the news came out, the whole country was in an uproar, and overwhelming public opinion condemnation hit like raindrops.
Kim Keon-hee's response to this was only vague prevarication such as "momentarily stunned", and Yoon Suk-yeol did not even defend his wife until two months later, saying that she "did not sternly refuse" at that time.
In the face of a series of scandals that followed, Yoon Suk-yeol's poll approval rating once fell to its lowest point. "Snow hidden" Jin Jianxi seems to have become the best choice to calm down. As a result, the first lady, who was once active in front of the camera, has since disappeared.
Kim Jianxi's many black histories have become a powerful weapon for South Korea's largest opposition party to attack Yoon Suk-yeol, and they bluntly said:
"The problem of Ms. Kim Keon-hee's involvement in politics has been exposed to the whole world, and because of this abnormal situation many times, the current presidential office has reached a point where it is not even clear what is wrong. ”
Until now, Kim has not shown any signs of reappearance.
【Afterword】
If you want to wear a crown, you must bear its weight.
Many titles such as "First Lady" and "Kochi Beauty" are destined for Kim Jianxi to withstand pervasive scrutiny and interrogation under the spotlight. But under her high-profile style, she couldn't get around the black history, until her character collapsed and she was forced to disappear.
And the president, who declared that he would "bring justice and fairness" to the South Korean people at the beginning of his presidency, is using "short-term" behaviors again and again to erode the South Korean people's trust in him, as evidenced by the declining poll support.
And Jin Jianxi, who was "hidden" in the snow, may finally understand that even with a delicate face, it is destined to be unable to cover the dirt of the scandal.