As the preferences of the younger generation gradually dominate the automotive market trends, their choices and tastes are becoming the new standard. Driven by smart technology, consumer demand in the small SUV market is changing with each passing day. Dongfeng Honda has an insight into the opportunity and launched the "fashionable and energetic SUV" XR-V, which is just in line with the aesthetics and needs of young people and opens a new trend in the small SUV market.
As the first joint venture small SUV with sales of more than one million units, XR-V has achieved a comprehensive evolution in appearance, space, intelligence and driving comfort, attracting the attention of countless consumers with its heart-warming aesthetic design, bringing users the ultimate driving experience through the creation of the five senses of pleasure, and at the same time, the perfect combination of comfortable driving and intelligent advancement has made XR-V the choice of contemporary young people with both quality and price. Inside and out, the XR-V sets the standard for the value of a stylish SUV.
With a sense of beauty, release love with users
Younger consumers are looking for individuality and fashion, and they are eager to own a car that reflects their personal taste and provides a comfortable driving experience. The XR-V fits these expectations perfectly, making it the ideal choice.
In order to bring users a new sensory experience, the 2024 XR-V shows a modern fashion charm, with a wide-body shape and horizontal lines to show stability, and the front face adopts a dot-matrix sports chrome front grille design, hidden door handles, smooth waistline and blackened wheels to create a dynamic posture, which is in line with the taste of today's young people. The tail design is simple and fashionable, and the through-type LED taillights echo the exhaust pipe, and the overall three-dimensional effect is very strong.
The interior has a mid-barrel speedometer and a colorful LCD screen for a clear view. There are also humanized designs such as front USB ports and multi-purpose cup slots, and the high-level armrest box can also provide good elbow support, and the overall design of the interior is full of science and technology, which is also more in line with the use habits of consumers.
Intelligent and comfortable driving, open up a quality life for users
At present, young consumers pursue quality and car experience, so they cannot be straddled in key configurations. Especially when traveling with family and friends, it is also a "little pride" for young people to bring a comfortable ride experience to everyone.
XR-V has insight into the consumption concept of the post-95 and post-00 young groups, and under the fashionable appearance, it also has a good rear seat experience and rich intelligent configuration, which adds points to the quality of life, allowing young people to enjoy a comfortable and stylish new life, and always feel the beauty and freshness of life. With a wheelbase of 2,610 mm, the XR-V has been optimized by the Honda MM Design Concept to deliver class-leading ride space. The second row is spacious and comfortable, with legroom comparable to that of a compact SUV.
In order to provide users with a safe and intelligent driving experience, the XR-V is equipped with two major systems: Honda SENSING and Honda CONNECT 3.0. Honda SENSING integrates a number of advanced features to accurately capture environmental information and predict potential hazards, helping users drive with peace of mind. The Honda CONNECT 3.0 meets the diverse needs of users, from precise navigation to real-time traffic conditions, to emergency rescue and mobile phone connectivity, improving driving convenience in all aspects. The two systems make the XR-V a new choice for safe, intelligent and convenient driving.
Good reputation for ten years is like a day, and brand products are going up together
The growth of the XR-V is inseparable from Dongfeng Honda's deep heritage. In 2014, when the competition in the small SUV market was chaotic, and most models showed a high degree of convergence, Dongfeng Honda relied on its understanding and insight into the market, as well as profound technology and manufacturing technology, to create the XR-V pursued and longed for by young consumer groups, and created a new category of fashionable SUVs.
With a model like XR-V, the market is gradually moving closer to a younger generation, shaping the image of products in this field with personalized colors and designs. Although the small SUV has not been the main force in the Chinese auto market, and the growth rate is not obvious, the XR-V has achieved one million sales in only six years, becoming the first model in the joint venture small SUV market to exceed one million sales, and has won the love of more than 1.2 million owners so far. And with the continuous breakthrough in sales, image and word of mouth, it has won the titles of "Tide King", "Sales King", "Value Preservation King" and "Word of Mouth King".
Nowadays, the competition in the automobile market is becoming more and more fierce, and people's demand for a car is no longer just a means of transportation. In this context, the growth rate of XR-V ownership has basically not changed, which proves the accuracy of its market positioning and product power advantages.
In the future, facing the medium and long-term career development, Dongfeng Honda will focus on the new strategy of "Creating the Future 2030" and start a new transformation of Dongfeng Honda's business with the attitude of "dare to innovate and innovate". The XR-V will also continue to lead the trend of the small SUV market and contribute to the high-quality development of Dongfeng Honda.