文丨酒业家团队(ID:jiuyejia360)
Planning丨Don River Editor丨Yunheng Editor丨Yunding
Jiangsu's wedding banquet market is being stirred up by a marketing event called "V Love New Zealand, Comfortable New Journey".
The wedding banquet market, which has the highest prosperity and the strongest value in the liquor consumption scene, has always been the core fortress for major well-known liquor companies. In Jiangsu, with the continuous recovery of the economy and the replenishment of consumption scenes, the wedding banquet market is bursting out of unprecedented strong demand, and Guoyuan V6 is the value of Shiyuan to undertake this demand and meet the wedding banquet consumption scene.
The "New Zealand Honeymoon Comfort Journey" started by Guoyuan V6 has achieved accurate online and offline coverage in the past 3 months since it was launched, and has received extensive attention from people preparing for marriage, and Guoyuan V6 has successfully stood on the "king position" of Jiangsu's wedding banquet market.
01
Tens of millions of online reach, offline full-scene occupation
Guoyuan V6 joins hands with thousands of couples to embark on a comfortable journey
"This is probably the best wedding gift and blessing we have ever received!" Mr. Xu and Ms. Ni from Nanjing held their wedding on April 20 and selected Guoyuan V6 as the wedding wine. On the same day, good things came in pairs, and the couple won the "V Love New Zealand Comfortable New Journey" award in full of blessings.
Mr. Xu said that the Guoyuan brand is well recognized by everyone in the Jiangsu market, especially the Guoyuan V series is the best choice for local mid-to-high-end liquor consumers. "The V-series brand is big, face-saving, good quality, and has a lining, and it just so happens that V6 has a New Zealand Tourism Award, so we naturally made a decision. ”
Ms. Ni is even more delighted with this blessing from Guoyuan V6. "We love to travel, and this honeymoon to New Zealand through the V6 event will definitely be a good memory in our lives. She further said that in the future, small family dinners and large family banquets will be designated to use the Guoyuan V series.
It is reported that as the first stop of the marriage and love IP of Guoyuan V6 "Diamond Love, Love Shines Global", this New Zealand honeymoon trip will start on February 1 and last until November 30. The winning newlyweds will follow the national V6 to New Zealand in batches to experience the local customs and various foods.
The unprecedented huge intensity of activities is continuing to ferment online and offline, "strongly binding" Guoyuan V6 to the wedding banquet market. The wine industry learned that since the event was launched three months ago, the topic of "V Love New Zealand Comfortable New Journey" has continued to rise, with tens of millions of exposures and more than 200,000 interactions on Douyin, millions of exposures and more than 200,000 interactions on Xiaohongshu, and frequent "hot searches" on wedding banquets.
As we all know, Douyin and Xiaohongshu are social platforms that are widely favored by young people and are known for their high interactivity. "V Love New Zealand Comfortable New Journey" fully mobilized the joy of the people preparing for marriage, attracting many accounts related to marriage, couples and travel on the two platforms to take the initiative to add tags and interact in the comment area.
The platform experts took the initiative to "hold hands" with Guoyuan V6, and together they heated up the happy atmosphere of the marriage and love market. This move also effectively stimulated the super fan stickiness, circle influence and grass planting ability of platform talents, salvaged more public domain traffic of the platform to the private domain pool of Guoyuan V6, pushed up the volume of V6 skyrocketed, and realized the brand aggregation effect.
Precision marketing has exploded online traffic, strong quality has won offline channels, and Guoyuan V6 is quickly becoming the choice of taste and value on the wedding table with its rich and delicate comfortable fragrance, mellow and coordinated comfortable taste, and comfortable feeling of slow drunkenness and quick awakening.
In fact, with the development of a series of marketing actions, more and more channel terminals have become loyal fans of Guoyuan V6. In hotels, wedding photo studios, terminal stores and other places closely related to the wedding banquet market, V6 is even more domineering to seize the C position, and the strength of the wedding banquet market in Jiangsu is "the king".
With tens of millions of online voices, superimposed on the occupation of all-round offline channels, some analysts pointed out that Guoyuan V6 relied on a new wedding banquet marketing paradigm and rewrote the plot trend of the wine pattern of the Jiangsu wedding banquet market and the banquet gameplay of liquor brands in just 3 months.
02
Full coverage of mid-to-high-end consumption scenarios
The national edge V is firmly tied to build a high wall and win the battle
In the first year of the post-10 billion era, Guoyuan V6 was accurately introduced into the wedding banquet market, which complemented the coverage of the mid-to-high-end consumption scenarios of the Guoyuan V series, and undoubtedly built a solid strategic wall for the brand.
As the main product of the V series, V3 anchors the rapid growth of high-net-worth individuals. By holding marathons, Harley trips, egg breaking competitions, title star concerts, etc., it has deeply linked the urban elites and firmly went all the way to "C", which has become a common choice in the consumption scenarios of family gatherings and friends banquets.
Guoyuan V9, which is endorsed by the powerful actor Hu Jun, has also taken off in the business banquet and gift market. As the pioneer of Qingya sauce, V9 has been rated as "Green Food A-level Product" by China Green Food Development Center, and the "strong combination" of quality strength and spokesperson Hu Jun's acting strength has generated a spectacular brand potential and won the unanimous favor of ultra-high-end consumers.
Guoyuan V6 also released strong growth potential after cutting into the wedding banquet market, and increased its fighting in an offensive and defensive way. In this "V Love New Zealand, Comfortable New Journey" activity, Guoyuan V6 took on the important task of re-growing the Jiangsu base camp market, and vowed to win the battle at home.
With the May Day holiday approaching, the wedding banquet market in Jiangsu is surging, and Guoyuan V6 will also simultaneously release more places for New Zealand's honeymoon comfortable trip, accurately align market demand with good products, good services, and good policies, and win the May Day sales.
Judging from the current market feedback, in Nanjing, Huai'an, Yancheng, Yangzhou, Taizhou and other cities in Jiangsu, there has been continuous good news that the reservation of Guoyuan V6 as the wedding banquet wine during the May Day period, and the rising number of V6 wedding banquet reservations once again demonstrates the dynamic sales strength of the Guoyuan V series.
The newly released quarterly liquor industry analysis report of CITIC Construction Securities also pointed out that the Guoyuan V series has occupied the core upgraded price level of Jiangsu, and the brand power is constantly rising, and the dynamic sales momentum is leading the industry. In the Yangtze River Delta region, especially the Taihu Lake market, the foundation is solid, and the long-term space of the East China market is promising.
Whether it is the positive evaluation of the industry that contributes to the new paradigm of marketing, or the wide recognition of the collaboration of manufacturers by channel merchants, or the "buy" rating given by brokerages many times, it all shows that the V series of Guoyuan has tightened the common bond of brand quality, created a strong engine for collaborative growth, and contributed a new sample of marketing breakthrough worthy of learning and thinking about the whole industry.
There is reason to believe that in the era of liquor sales, the V series of Guoyuan, which has repeatedly staged an "independent market", will set off a new wave of high-end consumption of liquor in the East China market with a precise, in-depth and effective marketing combination, and write a vivid footnote to the high-quality development of the post-10 billion era of today's world.