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The fireworks of life are inseparable from delicious food
How can you go from being a novice in the kitchen to becoming a chef?
It is located in Chongzhou Alder Spring Green Food Town
Sichuan Fengweiju Agricultural Development Co., Ltd
can give you "tricks" and "confidence"
Founded in 1999, Sichuan Fengweiju Agricultural Development Co., Ltd. is a comprehensive food enterprise engaged in hot pot, roasted vegetables and other seasoning-related industrial chains, specializing in catering enterprises to supply hot pot bases, fish seasonings, dry pot materials and other products, and currently has a total of 8 production lines for sauces and sauces.
Stir-fry automation The full daily output can reach 100 tons
Recently, the reporter came to Sichuan Fengweiju Agricultural Development Co., Ltd., and there were bursts of fresh aroma of garlic and ginger from afar.
In the fresh food pre-treatment workshop, workers pour bags of ginger and garlic cloves into a chopper and crush them, which are one of the raw materials used to make seasonings.
Following the mellow and fresh aroma of spicy and butter, the reporter came to the stir-fry workshop. The staff is successively putting rapeseed oil, chili, onions, ginger and garlic into the automatic stir-fry machine, only waiting for about 1.5 hours, and a pot of seasoning weighing about 450 kilograms will be fried.
Li Bin, Production Director of Sichuan Fengweiju Agricultural Development Co., Ltd
Now we are frying the roast series, this product can be made into roast beef, roast pork belly. This equipment can monitor the frying situation online at any time during the frying process and detect the temperature online. After the temperature is set, it will be automatically fried, and after the process requirements are reached, it will give an alarm, the purpose is to ensure the consistency of taste and the stability of the process.
On the other side is a hot pot base stir-fry machine. After the fragrant hot pot base is taken out of the pot, it is sent to the filling hall through a special transport pipe. After the products are filled by the automatic filling machine and quickly cooled and formed by the air-cooled line, they come to the outsourcing workshop. Bags of condiments are packed into boxes and sent to all parts of the country.
Li Bin, Production Director of Sichuan Fengweiju Agricultural Development Co., Ltd
The whole frying capacity is about 100 tons a day, and the production capacity of the finished product is about 80 tons to 90 tons a day. A single filling equipment has a filling capacity of about 1400 cases a day. The main consumer markets for our products are in the Northwest and Southwest markets.
Take the lead in the "new track" and aim at the home-cooked Sichuan cuisine series
Despite the fierce competition in the condiment market, it still has broad development prospects. In 2024, Sichuan Fengweiju Agricultural Development Co., Ltd. plans to innovate around the category of home-cooked Sichuan cuisine series seasonings, and develop traditional home-cooked Sichuan cuisine series seasonings represented by boiled beef and mapo tofu.
In order to perfectly present classic Sichuan cuisine, the team visited a large number of industry experts and Sichuan chefs in the early stage, and tasted boiled beef and mapo tofu from various restaurants on the streets and alleys, striving to meet consumers' demand for high-quality authentic Sichuan cuisine with the most authentic taste.
Broaden "new channels" and make concerted efforts in online and offline sales
In recent years, Sichuan Fengweiju Agricultural Development Co., Ltd. has successively established cooperative relations with brands such as Ashang, Xiaotianxiang, Shuzhong Taozijie, and Dalongyi.
In order to make it easier for consumers to understand how to use the product, the company has also launched an intimate initiative to record the cooking method of the seasoning package into a video, and consumers only need to scan the QR code on the seasoning package to easily understand the cooking method of the dish.
In addition to offline sales, the company also actively expands sales channels through brand live broadcast + influencers bringing goods, and officially signed a cooperation agreement with Tianfu Granary MCN in April 2024 to prepare the sales plan of products such as vinaigrette, beef mapo tofu, hot and sour salad. At present, more than 100 people have participated in the exhibition.
Li Changfen is the founder of Sichuan Fengweiju Agricultural Development Co., Ltd
Fengweiju's orders have been scheduled for May, and in addition to offline sales, the products are also fully deployed on Xiaohongshu, Bilibili, Douyin, and Kuaishou platforms. Fengweiju is expected to increase its offline output value by 30% this year, and its online output value is expected to triple compared with last year.
Reporter: Li Ting, Deng Tao, Yang Yi (intern)
Editor: Yu Xia Zhou Hong