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When the idols on the screen cross the virtual boundary and enter our reality, this is not only an innovation in commercial behavior, but also an interpretation of a cultural phenomenon.
Recently, a news on the streets of Hangzhou, Zhejiang Province has attracted widespread attention: Qin Yumo in "Love Apartment", or her actor Zhao Wenqi
announced his new identity on social media in a high-profile manner - the owner of the "Feather Ink Nail Art" shop.
This announcement not only made countless fans excited, but also triggered a wave of nostalgia on the Internet.
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The reaction of netizens was dramatic - they were pleasantly surprised by the "realization" of the characters in the play, and expressed their expectations for this nail salon.
They left messages under the keyboard, from chasing dramas in junior high school to graduating from college, Qin Yumo seemed to have become a label of youth, and he was not old at all.
This is not only the love of a character, but also the sustenance and reminiscence of the purest emotions of that youth.
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At the same time, netizens did not forget to compare the makeup of the characters in "Love Apartment", claiming that the current TV series can no longer match it.
This aesthetic contrast is undoubtedly an affirmation of the sophistication of the production of TV dramas in the past, and it is also a subtle criticism of modern fast-food TV dramas.
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In my opinion, it is more than just a simple event of an artist's transformation.
This is an emotional transaction, a revival of memory, and a reshaping of the permanent label of youth.
The image of Qin Yumo, a character in the play, seems to have survived forever through this nail salon.
And we, every audience who laments the ruthlessness of the years in front of the screen, also have a place to relive their youth and rediscover their memories.
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Therefore, Zhao Wenqi's "Feather Ink Manicure" is not just another celebrity side hustle, it is the perfect combination of emotion and business, and it is an ingenious blend of nostalgia and innovation.
Because of this, it is not difficult to foresee that this nail salon will become another hot spot in Hangzhou, and perhaps, its aura will even surpass its commercial value and become a new cultural landmark.