This is an era of overabundance, but also an era of extreme scarcity of good products. The advent of the quality era is a test of the company's product strength, returning to productism, attaching importance to customer experience, and accelerating product iteration.
In the new liquor, the first phenomenal brand Umemi has always emphasized the ultimate product power and adhered to product quality.
In order to make a good bottle of plum wine, Umemi spent 6 years building 4 plum planting bases across the country, building the largest plum wine factory in China, and the world's largest plum wine pottery cellar.
These are not only hardware investments, but most importantly, Umemi has systematically summarized the brewing methods of the past six years, and summed up the "Umemi Original Fruit Brewing Method" that can make a good bottle of plum wine, showing the world Umemi's new products, new high-end brands, and new paths for future development.
Recently, Umemi has launched a series of "Original Fruit Original Brewing" products, which are Original Fruit Original Plum Wine, Original Fruit Oak Cask Plum Wine and Original Fruit Whisky Plum Wine, all of which use the "Umemi Original Fruit Original Brewing Method", and the ingredient list is pure and does not contain any additives.
Relying on the core technique of "Umemi Original Fruit Brewing Method", Umemi showed the public its sincerity and efforts in product innovation: 10 kinds of Chinese native ancient early green plum as raw materials, 2-year-old handmade single sorghum wine as the base wine, the whole brewing process does not use any additives, and it is aged for more than one year in the pottery jar, the container that can best accommodate the acidity of green plums.
From the beginning of research on green plum varieties in 2014, to the listing in June 2019, and now to the popularity of the whole country, the emergence of Umemi has filled the gap in the Chinese table wine. The reason behind it lies in Umemi's pursuit of the ultimate product power.
As a pioneer in the plum wine track, "flavor" and "standard" are the key words of Umemi's products. In order to find the most suitable one, the Meijian team trekked through mountains and rivers, went deep into the green plum production area, conducted more than 1,700 flavor tests, selected the top ten native green plums in China from nearly 200 plum species, and completed the layout of the four major green plum bases in Dayi, Sichuan, Puning, Guangdong, Zhao'an, Fujian and Eryuan, Yunnan.
In order to ensure the best flavor of the green plums, each plum is hand-picked to avoid damage to the skin, and each plum is manually selected six times from picking to sake.
"In order to allow consumers to drink better Meijian, the flavor of Meijian is constantly upgrading and iterating, and gradually forming its own complete product echelon system. Up to now, Umemi has built the country's largest green plum distillery in Jiangjin, Chongqing, and has the world's largest pottery wine warehouse for vintage plum wine.
"Oriental plum wine, elegant all over the world. "From the first day of its launch, Umemi was determined to become a liquor brand that carries oriental romanticism.