From April 18th to 19th, as one of the supporting activities of the 2024 Fujian Provincial Cultural and Tourism Economic Development Conference, the World Heritage Research and Tourism Development Seminar with the theme of "Sharing World Heritage Research to Learn" was held in Hui'an.
Mr. Yang Zhenzhi, Executive Chairman of the World Research and Tourism Organization, Professor and Doctoral Supervisor of Sichuan University, believes that the historical and cultural accumulation of Hui'an is very rich, the ancient city of Chongwu was built in the 20th year of Hongwu in the Ming Dynasty (1387), the entire ancient city wall system is very intact, and the protection and inheritance of cultural heritage are in place.
Executive Chairman of the World Research Tourism Organization
Yang Zhenzhi, professor and doctoral supervisor of Sichuan University
"The ancient city of Chongwu has a very thick material culture and intangible cultural heritage, telling the historical stories of mankind in the way of research, going deep into the folk life, excavating many distinctive things such as our folk culture, Huinu costumes, stone carving art and catering, doing immersive experience, and creating more research courses, through the mapping of primary and secondary school students to adults, so that people can understand the history and culture, let people stay longer, love the ancient city more, and love the intangible cultural heritage culture more. ”
Ms. Song Shuxia, Secretary of the Party Branch and Deputy Minister of the Cultural Promotion Department of the Dunhuang Academy, who traveled all the way from Dunhuang to Hui'an to participate in the meeting, could not hide her love for Hui'an's clothing, tried them on in person, and made an "authentic Hui'an girl". She said that although it was the first time to come to Hui'an, but the story of Hui'an women has been fascinated for a long time, in the process of Hui'an inspection and visit, found that this is a city with a long history and culture, not only the accumulation of traditional Fujian and Guangdong culture, but also the integration of the Central Plains and the Maritime Silk Road culture, fully embodies the characteristics of openness and inclusiveness, and hopes that Hui'an will continue to strengthen the inheritance and protection, work hard to build a brand, and fully launch the Hui'an cultural tourism brand.
Party Branch of the Cultural Promotion Department of Dunhuang Academy
Secretary and Vice Minister Song Shuxia
"There are a lot of intangible cultural heritage in Hui'an, and I think it is necessary to increase support for the protection and inheritance, deeply explore the deep connotation of local intangible cultural heritage, create more products with brand characteristics, polish the brand, promote the deep integration of intangible cultural heritage and cultural tourism, and promote high-quality development. ”
Professor Gary Sigley, who came to Hui'an for the first time, said that Hui'an brought him a great shock.
Professor, Department of Geographical Sciences, Beijing Normal University
Dean of the Sino-Australian Tea Culture Exchange Institute
西澳大学教师 Gary Sigley
"Although I read some materials in advance and had some concepts, I was shocked when I came. Hui'an's tangible and intangible cultural heritage is very rich and representative, and I hope that they can be well preserved, and then slowly explored, and some methods can be passed on to the next generation, which is particularly important. ”
Ms. Liang Wenning, a senior media person in Singapore and an expert in international all-for-one tourism planning and operation management, also deeply expressed her love for Hui'an Women, and she believes that research is to tell stories, as a cultural business card of Quanzhou, Hui'an should tell good stories and build Quanzhou into a research and tourism destination in the future.
Senior media personality in Singapore, international all-for-one tourism
Liang Wenning, an expert in planning and operation management
"I especially like Hui'an women, the heritage is very profound, and it has been built into a very strong IP, I think it will be very vivid to strengthen the infrastructure, use scientific and technological means to tell stories, and string together the intangible cultural heritage of Hui'an through Hui'an women. ”
Ms. Liang Weihong, Secretary General of the Malaysia Branch of the World Research and Tourism Organization, told reporters that this is her first time to come to Hui'an, and during the two-day observation trip, Hui'an stone carvings and Hui'an women's costumes deeply attracted her, and she believes that Hui'an has great potential for the development of research tourism.
World Research Tourism Organization Malaysia Chapter
Secretary-General Leung Wai-hung
"I think Hui'an's research tourism products are too rich, and several places we visited are very suitable for primary and secondary school students, and even adults and college students. For example, in the carving art and cultural park, this carving art is difficult to see in our country, and some of the large and small carving projects displayed in the exhibition hall are very professional, very attentive, and of a very high standard. If it can be expanded into a research product, I believe it will be a breaking point of Hui'an research. ”
As for how to further develop Hui'an Research Institute, Mr. Tian Zhiqi, Chief Operating Officer of the Asia-Pacific Region of the World Research and Tourism Organization, put forward targeted suggestions from three aspects: localization, internationalization and diversification.
Chief Operating Officer, Asia Pacific, World Research Tourism Organization
"Marketing of Study Trips"
Tian Zhiqi, editor-in-chief of the college research textbook series
"The first thing is to follow the localization, Hui'an's 'Huinu spirit', the ancient city of Haiphong, marine culture, craftsman spirit and other resources are very rich, and we must do excavation on the basis of local resources. The second is to go international, Hui'an women's clothing and trend itself is a kind of spirit of flow, can become younger, more fashionable, like last year's more popular Quanzhou hairpin, Henan Luoyang Mancheng Hanfu lady, Hui'an women's culture is very potential, to dig out this inner culture. Third, we should connect diversification, Quanzhou's multiculturalism and the world's intangible cultural heritage have attracted the attention of the whole country and the world, and we can use the flow of Quanzhou and Hui'an's leisure to make the combination of products, so that research is more relaxed and enjoyable, and we can also obtain knowledge, edutainment, and entertainment, which should be very attractive to the market. At the same time, I think it is necessary to highlight the 'three ones', one is an ancient city, one is the 'Huinu spirit', and the other is the craftsman spirit. It is necessary to integrate these three to refine the urban spirit of Hui'an's unremitting self-improvement, and guide and attract more tourists. ”
Mr. Pei Yifeng, an expert member of the International Scientific Committee on Shared Architectural Heritage of the International Council on Monuments and Sites (ICOMOS) and a French expert of the Yunnan-Vietnam Railway Research Association of Yunnan Province, spoke fluent Chinese and praised the ancient architecture and stone carvings of Hui'an, and hoped that Hui'an would strengthen the protection of intangible cultural heritage in the future, promote the in-depth integration of intangible cultural heritage and tourism in the most appropriate way, and make people "gain and be willing to come again" in the study.
International Council on Monuments and Sites (ICOMOS)
Member of the Expert Committee of the International Scientific Committee for the Sharing of Architectural Heritage
Pei Yifeng, a French expert of Yunnan Yunnan-Vietnam Railway Research Association
"The first time I came to Hui'an, I didn't know there was such a good place with special buildings and stone carvings. Good ecotourism should have culture in it, so that tourists can understand the value of cultural heritage. I've been here once, and I hope to have a next time, I can bring my family and friends, and I hope to have a next time. ”
Mr. Goh Wei Cheng, Principal of Chung Ling Independent High School in Penang, Malaysia, said that research tourism has important value and significance in promoting the growth of young people, and hopes that more and more Chinese teenagers can experience the intangible cultural heritage feast in Hui'an through more exchanges at more levels in the future.
Chung Ling Independent High School, Penang, Malaysia
Principal Wu Weicheng
"Most of the Chinese in Malaysia speak their mother tongue, Mandarin, and we are very focused on promoting traditional culture. It may be necessary to bring resource information to Malaysia through the combination of schools and tourism groups, or corresponding channels to bring resource information to Malaysia for wide promotion, so that children and parents can agree with it, and then study with the school. ”
Experts and scholars started from their respective professional fields, spoke freely, made suggestions and suggestions for the development of Hui'an research tourism, and contributed insights, which further promoted the high-quality development of Hui'an research tourism.
Reporter | Zhang Huiling, Sun Ruihong, Jian Wenkang, Huang Yixiong
Edit | Su Jianzhong
Editor-in-charge | Yang Zhentang
Audit | Lin Shuda