On April 17, 361° Touchdown Ignite United Team successfully concluded a five-day trip to the United States, and this overseas training is the fulfillment of 361°'s commitment to "go to the United States for training and exchange" in the 2023 Touchdown Instant Finals, and it is also the first time that a domestic sports brand has brought its own IP event overseas after the epidemic, rekindling the enthusiasm for overseas grassroots basketball.
The 2023 touchdown instant combustion champion "Guangdong 67" and the runner-up "Together" brought together Mai Zijian, Sun Hefeng, Yang Zheng, Meng Fanxi, Liu Chang, Ma Xiaoqi, He Xuan, Zhou Dali, Li Rui and many other popular grassroots stars. Under the professional guidance of Devin Williams, a well-known trainer in the United States, the team launched a comprehensive and intense training course, and every drop of sweat is a run-in of technical refinement and teamwork.
Subsequently, the Touchdown United team had in-depth exchanges and fierce competitions with the NCAA Long Beach University team and Ballislife and other American grassroots players, which not only honed their skills, but also experienced the unique charm of American basketball, leaving each player with a precious basketball experience.
During this trip, 361° also teamed up with SoleStage, the largest limited-edition sneaker consignment brand store in North America, to showcase 361°'s latest top-of-the-line basketball shoes, the BIG3 5.0 QUICK and BIG3 5.0 QUICK PRO, to the world. It is equipped with full-length ENRG-X PLUS midsole material and CQT supercritical insole to bring ultra-high resilience and better cushioning experience. Upgraded TPU yarn twisted weave upper for superior support and enveloping feel. Wearing the two innovative pairs of the fifth generation of the BIG3 series, the players of the Touchdown United team showed excellent competitive form in the United States, showing the tenacity and enthusiasm of China's grassroots players to the world.
During the visit of the Touchdown Instant Combustion Team to the United States, 361° also announced the official launch of its overseas e-commerce website (www.361sport.com), which has become a new window for global consumers to understand 361° products and marks the further improvement of the 361° brand internationalization strategy.
Since its inception in 2020, Instant Ignition has grown into a phenomenal basketball IP event, winning the enthusiastic participation and continuous attention of many basketball enthusiasts. The successful conclusion of this trip to the United States also means that 361° has successfully brought its sports concept and sports culture overseas, showing 361°'s importance and brand confidence in its overseas strategy. In the future, 361° will continue to vigorously expand overseas markets, let the world see the ground, and bring the passion and dream of Chinese grassroots basketball to a broader international stage.