Abstract: The wholesale price of domestic apples has declined
Not long ago, there was news that "Apple is about to enter the era of 1 yuan", and the wholesale price of Shandong and other origins has fallen significantly, causing market attention. A reporter from the Labor Daily visited the wholesale and retail market of fruits in Shanghai and found that due to the increase in production areas and the increase in production, the wholesale price of apples has indeed fallen this year, but the decline in the retail end is not obvious. Some fruit dealers have switched to packaging and branded sales routes to help apple sales.
Wholesale prices have indeed fallen
"It is said that the price of apples has fallen, but when they are retailed in the market, they do not feel the price change. "In a standardised vegetable market on Gaoping Road, citizens pick apples in front of a fruit stall, and the prices of two different varieties are 6.8 yuan and 9.8 yuan per catty. On the Hema platform, the same 4 domestic red Fuji apples and New Zealand red rose apples are 29.9 yuan a piece, the difference is that the domestic red Fuji 4 pieces are 1 kilogram, that is, 2 catties, while the imported apples are 160 grams per single fruit.
Prices at the retail end have not fluctuated significantly, while in the wholesale market in Shanghai, the price of apples has indeed fallen.
"According to the market in previous years, April to June is the best time for apple sales, some seasonal fruits have just been off the market, and new varieties have not yet been fully launched. Apples are nutritious and suitable for the public's taste, and they are the best to sell at this time. But this year, things have changed. Li Yanlei, a fruit merchant, has been in the fruit business for more than 10 years, mainly selling apples, mandarins, grapes, cherries and other fruits, and among all the fruits, apples are sold all year round as their main category of fruits.
Li Yanlei, a fruit merchant, shows off high-quality domestic apples. Labor Daily reporter Lu Yanting photography
"It is rumored on the Internet that apples of 1 yuan a pound do exist in major producing areas such as Shandong, but that is the purchase price of slightly flawed third-grade fruits. At present, the purchase price of relatively good quality first-class fruit can be maintained at 2 to 3 yuan. Li Yanlei told the Labor Daily reporter that apples are also divided into origins, and the current wholesale price in the market is higher than that of apples from Gansu, and the wholesale price per catty is still maintained at 4 to 5 yuan, followed by the wholesale price of red Fuji in Shaanxi, Shandong and other places at 2 to 3 yuan per catty, and the price of Liaoning is lower.
Lin Xuan, a fruit merchant, is from Shandong, and most of the apples stored in his cold storage are red Fuji from Shandong. Lin Xuan told the Labor Daily reporter that the purchase price of the origin has dropped significantly, for example, last year's 4 to 5 yuan a pound of high-quality apples this year or only 2 to 3 yuan, the origin of the origin of 1 yuan, or even 8 cents of the purchase price of apples, and in the Shanghai wholesale market wholesale sales, the wholesale price is only slightly adjusted on the basis of the purchase price.
Lin Xuan, a fruit merchant, is carrying apples. Labor Daily reporter Lu Yanting photography
Worried about this year's sales market
For example, Li Yanlei, Lin Xuan and other fruit merchants have been deeply involved in the Shanghai wholesale market for many years, and apple sales have been year after year, but this year they have never had any worries.
"I don't care so much about the rise and fall of prices, but I'm more afraid that apples won't sell. Lin Xuan said that "difficult to sell" has become a problem for him. "My lover and I are in the apple business together, and during this time, she is in her hometown of Shandong to focus on the source of goods, and pay attention to packaging and quality. I'm worried about sales in Shanghai. ”
"Apple sales shouldn't be stagnant. At the Western Suburbs International Agricultural Products Trading Center, Li Yanlei opened the cold storage, where boxes of red apples were stored. He told a reporter from the Labor Daily that in previous years, the single-day wholesale volume could reach 500 boxes, about 10 tons, but this year, the single-day wholesale volume is less than half. Li Yanlei said that although apples can be sold slowly in half a year to a year after entering the cold storage, they hope to be able to go out of the warehouse normally and wholesale as in previous years, so as to revitalize sales.
However, when it comes to business, some people are sad and some are happy. In the Western Suburbs International Agricultural Products Trading Center, Zhu Hailian, a fruit merchant, distributes domestic high-quality apples and also sells imported apples, both of which are selling well.
Some of the domestic high-quality apples packaged by the brand. Labor Daily reporter Lu Yanting photography
"Domestic high-quality apples look more high-end after packaging and branding. Generally, 10 apples are a box, and the wholesale price of a box is about 65 yuan. It's actually not cheap, but the branded apples are selling quite well. Zhu Hailian said that the wholesale price of imported apples this year has basically not changed, and some varieties have increased slightly. "Among the imported apples, such as Aifei apples in the United States, rocket apples in New Zealand, and Fuji apples in Chile, the prices are the same as last year. This year, the price of Rocket Apples has risen slightly. ”
Taking imported rocket apples as an example, the small cans of apples are about 5 per can, 16 cans per box, and the wholesale price is about 40 yuan per can. After wholesale, it is retailed at a small can at a higher price, and it seems that the total retail price of a can is not high, but after the actual conversion, it is found that the unit price is not low.
Zhu Hailian introduced that whether it is a domestic apple or an imported apple, branded and finely packaged products are quite popular in the market.
Fruit wholesale. Labor Daily reporter Lu Yanting photography
Summer fruits are on the market one after another
"Apples are not only familiar to everyone in Shaanxi, Shandong, but also Xinjiang and other production areas. Now Liaoning, Sichuan, Yunnan and other places have become rising stars in apple planting. The area of the production area continues to expand, and the overall supply of the market exceeds demand. Wei Xianzhong, trainee deputy manager of the international fruit department in the western suburbs, said that the decline in the wholesale price of domestic apples this year may be related to the increase in the number of domestic apple producing areas and the increase in total output, resulting in a decline in the overall price. As a major category of fruits, the price changes of apples will also have an impact on other fruits. "If the wholesale price of apples falls by 15%, then the prices of other domestic fruits will also fall by 5%-8%. ”
According to Wei Xianzhong, the current single-day wholesale volume of fruits in the western suburbs has reached 1,800 tons, of which 70% are domestic fruits and 30% are imported fruits. The daily wholesale volume of domestic apples is about 150 tons.
At the Western Suburbs International Agricultural Products Trading Center, staff are transporting fruits. Labor Daily reporter Lu Yanting photography
"In addition to apples, Baba mandarin oranges are also the most wholesale varieties in the market, with a daily wholesale volume of 200 tons. The wholesale price of high-quality domestic baba mandarin oranges is 11 yuan to 12 yuan per kilogram, which is equivalent to 5.5 yuan to 6 yuan per catty. Among the local fruits, especially the jade mushroom and white melon produced in Nanhui have also been selling well recently. Among the imported fruits, durian from Southeast Asia is also very popular in the market. Wei Xianzhong introduced that there will be many fruits on the market from April to June in the next year. For example, Hainan Feizi Xiao Lychee will be listed in May and June, and grapes, peaches, bayberry and so on will be listed one after another. Among the imported fruits, this year's New Zealand kiwi fruit was put on sale in early April.
Header image: Fruit merchants display high-quality domestic apples. Labor Daily reporter Lu Yanting photography