On April 22, 2024, on the eve of the Beijing Auto Show, Baidu Apollo held a smart car product launch conference with the theme of "Dawn • Embracing the Moment of Intelligent Change", and released a new and upgraded "Cockpit Diagram" series of products around automotive intelligence.
"Recently, there have been rumors that Baidu has given up on the intelligent driving L2 business, and today I want to officially clarify: the rumors are not credible, not only did we not give up, but also to do better. The strategy of insisting on being a 'technical partner' of intelligent car companies has never changed. Wang Yunpeng, vice president of Baidu Group and president of the intelligent driving business group, said in his speech at the press conference that Baidu has been deeply involved in autonomous driving for more than 10 years and has been deployed in the field of maps for 20 years.
Wang Yunpeng, Vice President of Baidu Group and President of Intelligent Driving Business Group
In the past year, the electrification of the automotive industry has continued to develop, and intelligence has developed rapidly. In Baidu Apollo's view, although new technologies and new products emerge in an endless stream, the intelligent cost performance of many cars is still not high, and it has not become the core element of users' car purchase decisions. As a part of the automotive industry chain, Baidu Apollo is also thinking about how to keep up with the rapidly changing market environment, and through technological innovation, help car companies solve pain points and provide users with safe and easy-to-use and cost-effective intelligent products.
"A good smart driver should be a reliable and good driver, who can drive on any road and park in any parking space. The cost of urban intelligent driving should be low enough, not only in more than 200,000 cars, but also in 150,000 cars can be standard. A good smart map should make the car machine map and the mobile phone map become one, updated synchronously, and easy to use, so that car companies no longer have to worry about product updates, so that car owners no longer need mobile phone holders. A good smart cabin should reconstruct the relationship between people and the car, and become an intimate assistant that car owners can't do without. Baidu Apollo should not only provide ready-made cockpit intelligent twins for car companies, but also provide expert models and development tools to facilitate customized development for car companies. Wang Yunpeng said.
In the face of industry pain points and user needs, at this press conference, Baidu Apollo released a new and upgraded "cockpit map" product matrix such as the pure visual city pilot assisted driving product ANP3 Pro, Baidu Map V20 version, and the smart cabin model 2.0 based on the Wenxin model, which continue to give full play to the advantages of AI technology and help car companies win the intelligent race.
At the press conference, Fu Bingfeng, executive vice president and secretary general of China Association of Automobile Manufacturers, and Zhang Yongwei, vice chairman and secretary general and chief expert of China Electric Vehicle 100 Association, delivered speeches and witnessed the release of Baidu's Apollo intelligent new product.
ANP3 Pro was released, and high-end urban intelligent driving entered the era of 10,000 yuan
With the continuous evolution of intelligent technology, urban pilot assisted driving is moving from the "initial market" to the "mass market", and the industry expects that by 2026, high-end urban intelligent driving will enter a period of volume.
"From day one, I and the technical product team discussed what kind of intelligent driving products users need. In the view of Wang Liang, chief R&D architect of Baidu Intelligent Driving Group (IDG) and chairman of the IDG Technical Committee, the high-end urban intelligent driving that users need and has the potential to experience "cross-ditch" needs to have four necessary conditions - urban road navigation assistance, high time and space coverage can be opened across the country, users can feel at ease and have a good experience, and the data flywheel makes the system more and more intelligent.
Based on industry trends and insights into user needs, Baidu Apollo officially released the pure visual city pilot assisted driving product ANP3 Pro, bringing the hardware cost of high-end urban intelligent driving into the era of 10,000 yuan.
Wang Liang, Chief R&D Architect of Baidu Intelligent Driving Business Group (IDG) and Chairman of IDG Technical Committee
Different from most of the high-end urban intelligent driving products equipped with LiDAR on the current market, ANP3 Pro adopts a pure vision technology route with faster evolution speed and higher algorithm ceiling, equipped with 1 NVIDIA DRIVE Orin (254TOPS), 11 cameras, 3 millimeter-wave radars and 12 ultrasonic radars, which can achieve lower BOM costs while creating a Lidar (ultra-long-range Lidar/ long-range lidar and blind lidar) and can be mass-produced as a full-scene perception solution.
From the functional point of view, ANP3 Pro can cover parking, high-speed, urban and other global travel scenarios, and realize full functions such as city pilot assistance, high-speed pilot assistance, automatic parking/remote parking, valet parking AVP, AP/ADAS, etc., bringing users the first-echelon high-end intelligent driving experience; Pro also seamlessly connects to the Apollo intelligent driving cloud, and the data flywheel based on "user feedback - product iteration" helps the product experience to evolve rapidly on a weekly basis, making the intelligent driving more and more easy to use, and truly bringing customers and consumers high-end intelligent driving products with high intelligent driving ratio, high sense of gain, and common use.
As the "technical partner" of intelligent car companies, Baidu Apollo also released the "Chip X Plan", as long as the chip computing power meets 100 TOPS (dense computing power), you can experience the leading high-end intelligent driving capabilities of ANP3 Pro, and flexibly support the needs of customers for different vehicle configurations.
"The ANP3 Pro can be installed in new energy vehicles in the price range of 15-250,000 yuan, and the Apollo ANP3 MAX equipped with two NVIDIA DRIVE Orin (508TOPS) can support new energy vehicles with more than 250,000 yuan. This also means that the ANP3 high-end intelligent driving products can cover nearly sixty percent of the current market demand, so that more users can enjoy the 'intelligent driving luxury'. Wang Liang said that Baidu Apollo will accelerate the process of high-end intelligent driving and help urban pilot assisted driving from the "initial market" to the "mass market".
It is worth mentioning that with Baidu Apollo's continuous cultivation in the field of high-end intelligent driving, ANP3 MAX will also continue to evolve, explore industry-leading technologies such as L3 assisted driving, end-to-end large models, and unmanned valet parking, and strive to create industry-leading flagship intelligent driving products.
Baidu Maps V20 is new, allowing 300 million cars to throw away mobile phone holders
In addition to the release of the latest intelligent driving products, Shang Guobin, vice president of Baidu, officially released Baidu Map V20 at the press conference, launching 4 versions of products: basic version, 3D leading version, 3D flagship version, and SR intelligent driving version, truly realizing the integration of mobile phone maps and car machine maps, so that 300 million cars can throw away mobile phone holders.
"This year's car companies are very rolled, never expected that at the same time that everyone has rolled up 'smart driving', the second 'jia' that opened this year is actually a mobile phone holder. Shang Guobin said at the press conference that behind the industry's heated discussion of "whether to drive a mobile phone holder" is actually a "soul torture" of car navigation.
Shang Guobin, vice president of Baidu
In the past, it took at least 2 years for the vehicle map to be released from project initiation, and the release was backward. However, the release of Baidu MapV20 realizes the complete synchronization of the handcar, personalized voice package, real lane-level navigation, real-time traffic lights, real-time maps and other functions on the car, unlimited system interconnection, creating a car map that is better than the mobile phone map for car users.
Among them, true lane-level navigation not only supports high-speed roads, but can be opened in cities across the country, with lane-level navigation accounting for 95%; at the same time, intelligent lane recommendation is realized, and lane-level route recommendations are carried out according to lane-level positioning, lane-level road conditions and traffic lights, saving 1 minute for each trip; safety reminders cover 320,000 accident ODDs, allowing users to drive more efficiently and safely. Under the reconstruction of the large model, the in-vehicle map can realize free natural language Q&A, not only understand knowledge, but also understand travel, and can also access the 100-million-level POI content service ecology at any time, helping users to achieve smart travel in one step. In terms of handcar interconnection, Baidu Map V20 not only breaks the boundaries of the system, allowing the car machine and mobile phone to be interconnected, but also incarnates as an "AI voice remote control", making all cars become smart cars in seconds.
"With Baidu Maps V20, Huawei mobile phones can also be interconnected with Xiaomi's cars, and Apple mobile phones can also be interconnected. Shang Guobin said.
In addition to the release of new products, Shang Guobin officially announced the cooperation with Tesla at the press conference, and Baidu Maps real lane-level navigation will soon be launched in Tesla's world, creating a more real-time, accurate, safe and efficient navigation experience for the majority of car owners. At the same time, Baidu Maps announced its cooperation with Huawei Intelligent Cockpit, Baidu Map V20 3D Leading Edition will soon be launched with Huawei Intelligent Cockpit cooperation with smart cars, "HI mode" models and more component models, and cars equipped with Huawei Intelligent Cockpit will soon be able to experience the latest hand-car integrated map. In addition, Baidu Map V20 SR Intelligent Driving Edition is also about to be fully launched on Jiyue, helping Jiyue to achieve the same set of data in the national cockpit, as long as Baidu Map lane-level navigation can go to the place, Jiyue PPA can be opened.
From Jiyue to Tesla and Huawei, the world's leading technology companies and smart car companies have chosen Baidu Maps, and Baidu is also willing to work with more car companies and partners to bring more users a commonly used and new car map navigation experience, so that a map in the era of smart cars has become the standard configuration of China's 300 million cars.
The Wenxin model upgrades the cockpit intelligent body to better understand what you mean
With the rapid development and application of artificial intelligence and large-scale model technology, the car has also transformed from a traditional travel tool into an imaginative "intelligent space". At the press conference, Su Tan, general manager of the intelligent vehicle business department of Baidu Intelligent Driving Business Group (IDG), officially released the cockpit expert model empowered by Wenxin - Intelligent Cabin Model 2.0.
"From the traditional interaction of remote control to the cockpit intelligent twins that can actively serve, the leapfrog intelligent cabin experience brought by the intelligent cabin model 2.0 is a major evolution. It will empower the car to think proactively and respond to the needs of the user, creating a truly human-centric driving experience. Su Tan said that on the basis of Wenxin's powerful language processing capabilities and in-depth understanding of the automotive field, the Smart Cabin Model 2.0 will equip each car with a "caring assistant" to make the user's driving journey safer, more efficient and more enjoyable.
Su Tan, general manager of the intelligent car business department of Baidu's Intelligent Driving Business Group (IDG).
As a cockpit expert model empowered by Wenxin, the Smart Cabin Model 2.0 adopts a new MoE architecture, which can support localized deployment and a dedicated development tool chain to support car companies to efficiently customize brand features and create differentiated competitiveness based on the smart cabin experience.
It is worth noting that the intelligent cabin model 2.0 has completed three major upgrades: first, the experience is newly upgraded, and the new cockpit intelligent body is like an intimate assistant accompanying it, which can naturally dialogue, in-depth understanding, and active thinking. Navigation agents and vehicle agents tailored to the cockpit can not only better understand complex commands, but also have certain social attributes, understand the user's "unspoken meaning", and become an intelligent assistant with emotion and intelligence. Secondly, the architecture is newly upgraded, based on the MoE architecture concept, to create a device-cloud integration of multiple expert models, and to develop a vehicle-specific scenario experience, which improves the response speed by 300%, reduces the call cost by 200%, and realizes the minimum user data migration to the cloud. Finally, the smart cabin large model 2.0 will streamline and instrumentalize the AI application development paradigm of the smart cabin, reduce costs and improve efficiency in the whole link, and help OEMs efficiently build brand-specific large models and characteristic applications through proprietary data training, exclusive scenario development, and exclusive resource access.
In addition, Baidu Apollo also provides a set of cockpit AI application models for car companies, including car consultants, personalized spaces, AI maps, self-driving travel assistants, AI Q&A and other applications, supporting out-of-the-box, rapid launch, and rapid transformation.
In 2024, AI large models will accelerate their use in cars, and high-end intelligent driving will accelerate their popularization, and automotive intelligence will usher in the dawn moment. Baidu Apollo will always adhere to the concept of "openness, sharing, innovation, and win-win", firmly give full play to the advantages of AI technology, and firmly do a good job as an intelligent "technology partner" of car companies, so as to help car company customers not only grasp the present, but also win the future!