Media reports said:
A Huawei authorized experience store in Chengdu, Sichuan Province provides the purchase of any version of Zhijie S7, and after paying the final payment, you can deduct the non-refundable deposit of Xiaomi SU7 on the car price. Its staff said that there is indeed such a policy, and all Hongmeng Zhixing contracted stores across the country can apply for customers.
Although Huawei responded that it did not know, the media went to the unannounced interview as a consumer, and this news is afraid that it cannot be fake.
How do you evaluate this program?
First of all, one thing can be determined, that is, this plan is 100% against business ethics, and it can be said that it is an indiscriminate practice in the field of business competition. Competition between brands or products is unavoidable, but competition must also be carried out by legitimate means, at least on the surface, there must be some grace, after all, there is an anti-unfair competition law; the competition of automobile products should be based on the competition of product power, and should not use gray means or even black means to destroy the balance of the competition ecology, or should not destroy the fair competition order agreed in the industry.
Therefore, as long as the above situation is confirmed, all its stores will be at a disadvantage in this round of competition.
The competition scheme may be suspected of violating the law
Xiaomi SU7 has been pre-ordered since before it was launched, and booking is a normal business behavior and means of operation of an enterprise, and the resources obtained through this method belong to business opportunities and assets, and the reservation form is a commercial resource obtained by Xiaomi Auto Company with a lot of manpower, material and financial resources, both of which are within the scope of protection of the Anti-Unfair Competition Law! The marketing plan of the Hongmeng Zhixing contracted stores is obviously aimed at Xiaomi Auto, which is aimed at the intended consumers or prospective users of competitors in the same industry, and the compensatory preferential plan for these users is a typical illegal robbery of competitors' business resources.
Repeat the key points:
- Xiaomi SU7 users who pre-order and lock their orders belong to the commercial resources of Xiaomi Auto
- HarmonyOS Zhixing's contracted stores provide compensatory preferential solutions for Xiaomi SU7 lock users, which is tantamount to using improper means to rob competitors of commercial resources
The use of unfair means to rob competitors of their commercial resources will seriously disrupt the order of market competition and damage the legitimate rights and interests of competitors, which is not only contrary to business ethics but also constitutes unfair competition, which is a typical illegal act.
For example:
Suppose the contracted store of Hongmeng Zhixing is a restaurant, and the Xiaomi car is the opposite hotel; guests have entered the Xiaomi store and have ordered, and the back kitchen of the Xiaomi store begins to fry and fry, at this time, the order can not be refunded, if you want to refund the order, you can't refund the deposit, because the user returns the fried dishes as long as they can't be sold, the Xiaomi store has to digest it itself, and the deposit is used to reduce losses. Fortunately, customers generally do not chargeback and are willing to wait, so it is not a big deal to have two chargebacks occasionally, and the loss of this part is much lower than the overall gain.
However, if a large number of customers choose to refund their orders, the loss that the hotel will have to bear will be very large.
So at this time, Hongmeng Zhixing's contracted store called out my family to eat, not only do not wait in line, but at the same time, I will make up for your plan for the deposit that cannot be refunded when ordering food on the opposite side, what will be the result of this approach?
The result is to make the opposite Xiaomi store suffer huge losses,The raw materials are made of goods that can't be sold,The goods can only rot in the warehouse;So this seeming"Very atmospheric"The plan is actually very vicious,This is almost a plan to put competitors to death,As long as the plan can be effective,The prospect of Xiaomi car company is also unpredictable。
Epilogue:
If the contracted stores of Hongmeng Zhixing confirm that the plan is provided, then 99% of this plan is illegal, and Xiaomi Auto can protect its own rights and interests through legal means. At the same time, such a plan should also be taken as a warning to the whole industry, assuming that the plan is true and plays a certain role, and the focus is on the final repayment, then Hongmeng Zhixing contracted stores can target Xiaomi cars today, and tomorrow they can target Tesla, BYD, Geely, Changan, Great Wall, Chery, BMW, Mercedes-Benz and Audi are afraid that none of them can run.
At that time, the competition of auto stores will rise from a "war of words" to a "full martial arts", and this kind of behavior of digging into the wall is absolutely unacceptable.
Tianhe Auto editor, welcome to retweet the comments