At present, the development speed of domestic cars is still very fast, especially after the rise of new energy series brands, the development speed of domestic cars, completely exceeds the joint venture and imported series of brands, from the price level of the model and the positioning of the model, it can also be seen that the current domestic car is completely different from the early stage, the early domestic car is mainly based on the transportation model, and the current domestic car has gradually launched a million-level luxury car, luxury SUV, and even launched a top sports car series model, so the current domestic model, the overall competitive advantage is very obvious, but the price level is also high, Geely's new Extreme Krypton 009 price level positioning 790,000 level, NIO latest, the price level of NIO ET9 is positioned at the 800,000 level, while BYD looks up to the U8 is positioned at the 1.1 million level, and for ordinary household consumers, the luxury models of the domestic series are no longer affordable.
Domestic luxury models
Once domestic luxury models, whether it is fuel vehicles or new energy models, the price level is basically positioned within the 500,000 level, for families and high-end consumers, can meet the overall car budget, and at present, the luxury series of domestic models have gradually exceeded the 500,000 level, many models have reached the state of one million level, for ordinary families have exceeded the car selection budget.
At present, Geely Krypton, Weilai and BYD series, Yangwang Auto and other top luxury domestic series brand models, the overall price level has been positioned in the standard luxury brand state, and it is fully able to compete with Mercedes-Benz, BMW, and Audi, so for families who just need it and ordinary families, the luxury brand of the domestic series has become a real luxury brand.
At present, the domestic new energy series models that just need the attention of family consumers, the price level of domestic series models has basically reached the 200,000 level, and the overall product performance of the 100,000-level new energy series models is decent, and it is slightly insufficient in terms of size and positioning.