In the near future, Taikang's 23rd Century Sacred Ceremony will be grandly held. This is a concentrated display of Taikang Life's excellent transformation achievements.
In recent years, China's insurance industry has achieved new leapfrog development, and has made significant achievements in strengthening people's livelihood protection, serving the real economy, and maintaining the bottom line of risks, giving full play to its role as an economic "shock absorber" and a social "stabilizer". The industry is transforming from high-speed development to high-quality development, and it has become a consensus in the industry to shift from "crowd tactics" to embrace excellent performance.
The Century Sacred Ceremony is the highest hall of honor for Taikang's sales elites, and is one of the longest-lasting sales elite recognition events in China's insurance industry. Taikang Life Insurance regards the honor system and integrity management of the sales team as an important task of high-quality development, actively implements the spirit of the Central Financial Work Conference, and builds a sales team of "specialization, professionalism and performance optimization", and achieves new results.
Build a sales team of "specialization, professionalism and performance optimization".
"Taixing Member" is one of the criteria for Taikang Life's outstanding performance to be shortlisted for the Century Classics. "Taixing" is the honorary title of Taikang Life Insurance for long-term service elite business personnel, which was officially established in July 2011. For more than ten years, "Taixing" has reached the standard month by month, and insisted on providing customers with professional and long-term services. The phrase "pure goals, no distractions, doing the right thing, time is the answer" has become a true portrayal of "Taixing".
Chen Dongsheng, chairman of Taikang Insurance Group, pointed out that the construction of a high-performance team is the top priority of Taikang in the next 3 to 5 years, and all resources and training should be focused on establishing a "professional, professional, and performance-optimized" team.
Taikang Life Insurance focuses on "addition, retention, structure and structure" to build an agent team under the new life insurance. In the front-end entrance, high-standard selection of agents, so that more young, knowledgeable and high-quality talents to stand out; in the back-end through the perfect training system and Taikang's pioneering super-body training model, to improve the professional sales level of agents; in terms of structure, reform the basic law, for the top performance team to provide a new development path and development model.
In order to strengthen the awareness of integrity and compliance management of agents, Taikang Life Insurance has completed the formulation of product classification and customer classification standards to ensure that appropriate products are provided to appropriate customers through appropriate sales personnel, and carried out "standardized and professional" management of sales behavior for the marketing team, implemented "normalized" regular monitoring of various business channels, strengthened the construction of "professional, professional, and performance-optimized" marketing team, and deepened and strengthened the protection of consumer rights and interests with customers as the core.
In order to improve the service level of the sales force, Taikang adheres to the new life insurance model of "payment + service + investment", expands the boundaries of the industry, lengthens the sales and service chain of HWP, and provides customers with comprehensive services covering insurance sales, health and pension, and financial planning, so as to truly meet the needs of consumers for products and services in the era of longevity.
HWP's new career opens up a path for high-performance development, embraces new life insurance, and contributes to the high-quality development of the industry
In 2017, Taikang took the lead in changing the traditional life insurance marketing method, and the Health Wealth Planner (HWP) came into being. HWP has the triple identity of insurance consultant, general practitioner and financial expert, and is a one-stop planner of comprehensive health and wealth management throughout the whole life cycle and wealth cycle of middle and high net worth individuals. Under the vision of Chen Dongsheng, chairman of Taikang Insurance Group, HWP is a noble profession on the same level as lawyers, doctors, and accountants.
Taikang devotes all the group's resources to build the HWP project, integrates HWP into the honor system of Taixing and Century Shengdian, and provides a complete set of systematic training system support for HWP around the dimensions of products, operations, superbodies, technology, brands, workplaces, systems, finance, training, experts, etc., provides a broad platform for the optimization and transformation of sales force performance, and promotes the sustainable prosperity and development of new careers.
Taikang matches HWP with high-quality training and workplaces
At present, HWP has grown into a new type of high-performance team, with continuous breakthroughs in manpower, continuous promotion of HWP entrepreneurs and partners, and the contribution rate of standard premiums and happiness appointments increasing year by year, and the team presents the structural characteristics of younger, highly educated, high-quality, high-income and high-performance.
Taikang took the lead in gaining insight into the changes of the times and realized that to solve the dilemma of the marketing team, we should not only focus on the insurance itself, but also make the team have more diversified business capabilities, which requires the transformation of the team through the innovation of business models and marketing models.
Relying on the business model of "insurance + medical care", Taikang has created three closed loops of "longevity, health and wealth", formed a four-in-one health industry ecosystem of "dynamic pension, high-end medical care, excellent financial management and life care" covering the whole life cycle of customers, proposed a new life insurance with the three-end synergy of "payment + service + investment", and launched a new professional HWP, setting a benchmark for the industry.
Today, HWP, together with Taikang Home and Happiness Appointment, constitute the three major business cards of Taikang, which strongly support Taikang's sustainable and steady development in the future. Taikang's innovative business model and excellent construction also continue to contribute to the high-quality development of the industry. In the new era and new journey, Taikang Life will carry forward the past and forge ahead into the future, actively innovate to create development advantages, help the development of the industry, and effectively meet the people's needs for a better life.
Contributed by Huang Min
Editor: Yuan Biao
Review: Wang Wei Gu Jun
Proofreading: Rui Tianshu