Touching the fish and lying flat and being as light as water is no longer enough to summarize the mental state of the workers, and now the spiritual realm of senior cattle and horses is also more mature.
After finding out that there was an extra nodule in the breast and thyroid gland, I finally understood that it was better to torture others than to consume myself, and it was better to be angry than to laugh when I was mad.
So with a hanging heart finally died of the work attitude, in the face of the colleagues who threw the pot and the bedside quarrel with the end of the bed and Party A, not noisy or noisy, but can calmly say "Then I'll go to the mouse?"
"Calm madness" has become the best protective color for ordinary cattle and horses, and the coexistence of nests and sharpness generally expresses the emotion of "crazy but not noisy" through emojis, mobile phone cases, and computer desktops. Now that the madness of the workers has a new carrier, Weifang, where the spring breeze is warm in April, may be the place with the highest concentration of madness.
The demons flying around the Weifang Kite Festival in the previous sessions made the majority of netizens yearn for it, and the sky is not a kite, but an interesting soul of human beings.
For migrant workers, the wind of the kite is crazy and crazy. The sky is the screen, the kite is the barrage, and the workers are not flying kites, which is a mental state and a simple wish.
After all, there is a saying in folk culture that kite flying is also called "unlucky", so the "ex-boyfriend" theme kite was very popular as soon as it was launched, with 1000+ orders, and the store couldn't resist the enthusiasm to make an announcement: everyone's feelings are too rich, and the sky is almost unloaded.
Thanks to the meticulous observation of the emotional life of migrant workers by the Taobao store owner "Hello Big Brother", the store provides a "customized release of ex-boyfriend" service, which only costs 9 pieces of 9, upload a photo of your ex-boyfriend, and the store will help you release cyber. Buyer feedback: Very happy.
On the one hand, "Cyber Release" has reached a very romantic height of the ritual sense of removing bad luck, releasing her ex-boyfriend and burying the soul of Daiyu, and on the other hand, it also expresses her best wishes to her ex-boyfriend: "Please let him go to heaven to relax".
In order to give back to new and old users, the store also randomly selected 5 ex-boyfriends who placed orders before April 10 to send them to the sky at this year's Weifang Kite Festival.
In addition to releasing her ex-boyfriend, what the migrant workers want to send away is "Ban Weier". The "butlab" theme of the "butlab" studio, which claims to be a large-scale kite flying group and is also a Taobao merchant, came into being. Last year, he made his debut at the Weifang Kite Festival and shined.
According to the founder of butlab, because the kite is too big and has not yet piloted the kite, it only stayed in the sky for a few minutes, when the 7-meter-long slogan "send the class away and fly high" fluttered in the wind, everyone who has ever been to work and is going to work feels some kind of spiritual power, even if it has not been successfully released, but has successfully made the mood of netizens take off on the Internet.
"Can you come to a national tour, come to our unit, put it on the leader's face, it's best to tie the leader to the kite and send it to the sky together. ”
Another well-received model is the "fart" type kite. Inspired by the workplace and everyday observations: there are always people around you who talk like a fart, so this kite is for them: if there is a fart, let it go. Of course, the boss asks you what you are doing on leave, and you can take a kite and reply: go fart to express a calm sense of madness.
At present, the fart kite has been reduced from version 1.0 to version 2.0. Version 1.0 was just a 2D image of a fart printed on a kite, and version 2.0 has evolved to a 3D stereoscopic effect.
The kite carries the "beautiful" long-cherished wish of the workers, and at the same time, it can also represent a certain spiritual totem. The growing demand for the "madness" of kites is being met on the almighty Taobao, and the buyers are crazy, and the stores must be even crazier.
After the forced kite, "butlab" has a new Cantonese cockroach kite, a magical species that can make you giggle when you hear the name, which can only be viewed from a distance and not blasphemed. Perhaps starting from the strange ridicule of Guangdong children, to describe it with a calm sense of madness, it is to see flying cockroaches and scream in panic. It's better to take a group photo and send it to a circle of friends.
Butlab named the cockroach kite "Be Strong", which means that everyone can be as tenacious as Xiaoqiang. As soon as the concept came out, netizens called for it to be put on the shelves as soon as possible to adopt one, and now Xiaoqiang's project is already in Taobao crowdfunding, and you can adopt a flying cockroach for 36 yuan.
There is no craziest only more crazy, "Naughty Coffee Flagship Store" closely follows the facts and launches a kite with the theme of "Removing the Three Evils Around the Week", on which is the soul of His Holiness asks: Is it bad to have nothing?
Since the movie was released, the villain Venerable has become the spiritual mentor of the workers, printing out the quotations of the Venerable and pasting them at the workstation, and playing "The Newly Created Man" on a loop, so that every leader passing by feels a slight chill.
If the spiritual totem of middle-aged people is Moutai, then the young workers worship their own doors, and the French fries and kites of Maimen disciples have become popular styles on Taobao. "Ma Laosi Kite Shop" directly sent Taobao mascots to the sky.
"Ma Laosi Kite Shop" with the "Cthulhu system" kite in Weifang quickly out of the circle, this kite made a three-body man to capture the earth, more chaotic than the Marvel Finals War Taobao store, continue to follow the "giant style", launched a giant puppet, a giant sugar gourd string and I don't know which planet to kill Matt ciphertext three theme kites, flying in the sky over Weifang.
Who's to say it's not a spiritual totem for workers? After all, it's the ancient Greek god who was in charge of the shopping cart.
The kites I flew when I was a child were usually poorly printed dragonfly butterflies, or cottage Xiyangyang and gourd babies, which were mainly based on anime cartoon image IP, about 5 yuan a piece. Now kites are more expensive and crazy.
The kite flyers are getting mader and crazier. Sooner or later, workers must learn how to maintain inner order with small objects or rituals around them: for example, a senior Party B has already learned how to buy a mobile phone case to buy the kind with Party A's communication quotations, and after silently reciting "Yes, yes, yes, what you said is right" 100 times, no Party A can stimulate himself;
For example, last year, Shanghai migrant workers took Halloween as a carnival night to vent their grievances, and they didn't need to be more gorgeous cos, and the "Party B" with dark circles + blackened Yintang + plaid shirt was elected as the best cos style, showing an orderly mental state in chaos.
Writing down the mental state and flying on a kite, in addition to strengthening the body, is essentially an emotional output. Instead of hysterical self-exhaustion, it is better to let go of a fart to give yourself and others a piece of fun.
Kite flying is a grand spiritual baptism in itself. Kite flying, like camping, is a luxury lifestyle for migrant workers.
You have to get out of the cubicle of the office building, go to a windy place, preferably away from the crowds, surrounded by open mountains, rivers and trees, at least a sense of freedom. It is not difficult to fly a kite, but it is time, space and mood that are difficult.
Lu Xun also tore up his younger brother's kite because he felt that flying a kite was useless when he was a child, and when he was middle-aged, he recalled this incident and specially wrote a confessional essay. I want to compensate my brother by buying him a kite and flying it with him, but no matter what, I can't go back, because "both of them have many hard-working stripes carved on their faces." ”
When modern migrant workers also have "raw hard stripes" on their faces, the stranger the kite, the more they love it, and every time the crazy kite is watched on social platforms, the most frequent question in the comment area is "asking for links".
The buyer is Wolong, and the Taobao merchant is a phoenix chick with a heart.
Every time it is the best season for kite flying, kite buyers and sellers on Taobao go in both directions, like a large-scale exchange event for patients. At least half of the fun of working people crazy is given by the creativity of Taobao merchants.
Taobao even set up a list of god stores specifically for the kite track. "Focus on high-end kites" kite friends are on the list, click on the homepage giant lovers ecstasy: there are 18-meter Cleopatra, soft trilobites, colorful tadpoles and red jellyfish, and the trisolarans land on earth thinking that they have found the wrong way to come.
The store "Pengcheng Kite Folk Art Center" is obsessed with sending all kinds of flightless species to the sky, fluorescent-colored giant pants and skeleton dolls are appetizers, and the flying "colorful sailboat" Noah's Ark, I don't know that the shopkeeper has eaten hundreds of fairy tale books.
Some stores roll up a sense of curiosity, and some merchants play with empathy. As a cultural and creative studio that has sprung up in recent years, butlab's works can always poke at the most hidden pain points of migrant workers. At first glance, I thought it was a little interesting, and then I began to empathize with the "inspiration interpretation" of each kite. Domestic drama screenwriters are always criticized for not going to work, but the class smell on the designers of butlab knows that it is a strong and mellow fragrance as soon as they smell it.
One of the founders of butlab told me that the partners have their own jobs, and as a party B advertiser who has been in the industry for many years, I wanted to know if the design that was completely heartfelt and not according to the needs of Party A could be recognized.
So butlab has a kite with Party B's rebellious gene, from the forced class series, fart series to Xiaoqiang who can fly, every time people in the new workplace have begun to look forward to the next one. The most popular "fart" kites are selling out, and the factory's production capacity is always unable to keep up with the enthusiasm of the workers.
Taobao has collected merchants who can work one by one, and there is a rich supply of "crazy" kites. During the Weifang Kite Festival, some merchants sold more than 500,000 yuan on Taobao in one day, and young people were willing to pay for the emotional value, and they fed a large number of shops who were well versed in the psychology of migrant workers to open bigger brains.
Each platform and each platform's personality, Taobao's personality I originally called "crazy man".
Taobao has been crazy for many years, after all, the forest is big, there are all kinds of birds, and any "illness" of merchants can be tolerated in Taobao.
According to the sales volume and buyer feedback, the kite god store list is selected, giving the major kite merchants a broad creative space, the kite is just the tip of the iceberg, and Taobao merchants have never disappointed the workers in terms of the whole work.
For example, Taobao has become a large shelter for "wild artists", and there is only one step between geniuses and madmen, and wild artists directly split between geniuses and madmen. The works of the famous representative butterfly princess are on the list of ugly things competition every year, and she became famous in one fell swoop with the tiger down the mountain stockings.
Designers with similar talent and madness don't have too many on Taobao: ceramic art of stockings goblet, knitting art show love one-piece gloves.
Attracted by such a wonderful mental state, the migrant workers have shouted that they want to have it, and there is only one wish: to ask for a link.
So the almighty Taobao fell from the sky, transforming the brains of wild artists into energy-producing daily necessities. There are more and more brain holes received, and Taobao's characteristic crowdfunding IP project has evolved to "put pressure on Taobao". The slogan of the project is: "You just shout, I will listen to the mass production!" The so-called crowdfunding means that wild artists rely on their abilities to see how many like-minded people they can attract.
As of the end of March, the crowdfunding project has incubated and launched 10 products, including good things peanut hats, stockings goblets, artificial ear earphone shells, Apple wind chimes, etc., with a cumulative crowdfunding amount of more than 1 million.
Whether it is making a kite into the shape of a fart, or making a ceramic cup into a thigh, the wild artist can be regarded as dancing out of the world on Taobao, not only can go crazy unscrupulously, but also make "crazy" into a business that can be copied and make money.
You're making crazy trouble, and Taobao is laughing indulgently. Sellers and buyers never stop on the road to madness, and the almighty Taobao also fuels the carnival of imagination.
作者 | 佳丽设计 | 胖兔开篇图源 | 小红书@白糖流浪记