In the past few days, the item that I have swiped the most frequently on Xiaohongshu is - kites.
Click in to take a look, oh, it turns out that the annual Weifang Kite Festival, where demons and monsters, young and old, cows, ghosts, snakes and gods gather, is here again.
Some friends may not know much about the Weifang Kite Festival. In fact, the Weifang Kite Festival is the first large-scale local festival in mainland China to be named "international" and recognized by the international community.
With the rejuvenation of some Party A's thinking and the "invasion" of the post-00s, the Weifang Kite Festival has also become a major position for brand marketing (joining in the fun).
Selected Jun looked at the kite entries in the brand industry this time, how to say it, the main one is to come, and it would be a pity not to spend some time.
First of all, coming to us is very familiar to the people of Guangdong - "your strong", the work is selected by Taobao, the work is designed to let northerners see what is a real cockroach. (The last sentence is made up)
As a southerner, although I have seen a big cockroach, I have never seen this giant posture, if a living cockroach can grow so big, it is estimated that just a few legs can entangle me to death.
But see the copy at the bottom:
"Hey, be strong—Heaven's Cuong. ”
After the "heroic sacrifice" of Xiaoqiang, who could not be trampled on, he did not forget to pass on his philosophy of life. Instantly, I began to respect it......
I have to say that the idea of Taobao kite is still quite wonderful.
After all, most of the senior netizens have seen this picture and are deeply impressed by the self-confidence of this "strong brother".
And Taobao combines the characteristics of "your strong" explosive stalk with the strong survival of cockroaches, supplemented by a giant visual impact, it is really difficult not to attract everyone's attention.
It is worth mentioning that the "Brother Qiang" kite is only one of the kites released by Taobao, and there are 6 other kites with different shapes.
Text "Fart" Kite:
The girls most want to send the kite of their ex-boyfriend to the sky:
In addition, there are highly recognizable Tao doll kites, which appear in different forms:
This group of mini orange heads flew in, who didn't see it confused?
I announce that in this Weifang Kite Festival, Taobao won the brain hole overflow award issued by me in my oral name.
Of course, in addition to Taobao, other brands of kites are not lightly "sick".
Qiaqia, sent the classic single product melon seeds to the sky, a pack of "paper bags" followed by two "melon seeds", how to look more and more like the embarrassment in emoji...
But Qiaqia isn't the only brand that makes a kite of classic pieces or iconic visual elements.
Master Kong's braised beef noodles:
Overlord Chaji's patterned cup body:
In contrast, the kite of the overlord tea girl is more advantageous, and the plain color with the blue sky background is really elegant.
There are also brand kites with a profound propaganda mission.
For example, Pizza Hut, in order to tell everyone that it has a hamburger, deliberately made a hamburger-shaped kite, with an expression, cute and cheap......
If you want me to say, Pizza Hut will either directly set up a mobile stall next to it, and buy goods directly after advertising
There is also SF Express, which shows us the most conscientious courier brother, and the delivery is directly delivered to the sky:
And Panpan chose to send the boss to the sky, so that the workers felt warm in their hearts:
What's even funnier is that Panpan official also left messages everywhere in other people's comment areas:
Different from the above style, MINISO took the traffic route and invited the top female star Loopy to attend:
In addition, there are more childlike ones, such as the "soap essence" kite of Shu Skinjia, which feels like it has its own purifying effect, and it is recommended that you can put it with "your strength"~
I thought the previous ones were already very good, until I saw the car kite below that was restored one-to-one......
But I heard that there is no inflatable inside the "car", and the structure inside is hand-tied with bamboo strips, so this is strictly speaking, it can be regarded as a craft kite, which has caught the attention of many audiences.
In short, under the theme of the Weifang Kite Festival, where everything can fly, brands are competing for beauty, relying on various kite ideas to try to arouse topic discussion.
But I would like to say that the most dramatic thing in the audience was the casual interaction between the kites, such as the one below.
When "leader's pie" meets "fart" = "leader's pie is a fart".
Speaking of which, I can't help but think of the "forced class" kite that came out of the circle at the last Weifang Kite Festival.
It is worth mentioning that but lab, the producer of the "forced class" kite, is also the creative partner of the Taobao cockroach kite and the text "fart" kite.
On the one hand, we can perceive that the current marketing environment has gradually become more serious, and has naturally penetrated into everyone's life in a more entertaining and lightweight form;
On the other hand, "emotion" has also become the brand's traffic password close to the young crowd, whether it is the surprise of seeing the "big cockroach", the approval of seeing the boss of Panpan "God", or the cute enough to take it home, the essence behind it is a kind of emotional mobilization and resonance.
Finally, I would like to say that although this Weifang Kite Festival has ended, I am already looking forward to the revitalization of the brand next year.
How can this big cockroach surpass it?