In the rainy season of the valley, the peony flower is gorgeous in color, and the jade smile is fragrant, which can be described as a thousand postures and fragrance. The peony flower is known as the "king of flowers", because the peony flower is large and fragrant, so it is also known as the "national color and natural fragrance".
Heze was called Caozhou in ancient times, and enjoyed the reputation of "Caozhou peony in the world" since ancient times. Heze has a long history of planting peonies, starting in the Sui Dynasty, flourishing in the Tang and Song dynasties, and flourishing in the Ming and Qing dynasties. "Fujian and Guangdong in the south, Beijing in the north", has a history of more than 1,400 years.
After the careful cultivation of generations of flower farmers, Heze peony has 9 major color systems, 10 major flower types, and 1308 varieties. At present, Heze has planted peony area of more than 40 million acres, which is the world's largest and most diverse peony production base, export base and ornamental base.
Since March 2011, the peony seed oil declared by the former Ministry of Health was identified as a new resource food, Heze City has introduced policies to vigorously support the development of peony planting, product research and development, processing and sales and other industrial chains with the goal of building a "characteristic pillar industry".
In 2012, Heze was officially awarded the "Peony Capital of China", which is the acceleration button for the development of the peony industry. In recent years, Heze's "peony effect" has been continuously released, cultivating industries, holding exhibitions, and promoting cultural tourism, and the "beautiful economy" derived from "Tianxiang National Color" is becoming a bright spot on the road of Heze's high-quality development.
Nowadays, based on the peony resource endowment and industrial foundation, Heze continues to extend the peony industry chain downstream through stable planting, deep processing and plastic branding, and peony seed oil, peony tea, peony daily chemicals, peony biomedical products and other products are sold at home and abroad. The peony industry has broken through the situation and opened a new chapter, and this "flower of wealth" has truly bloomed as a "flower of industry" and "flower of enriching the people".
Where there is demand, the financial "living water" will flow. In order to help the development of characteristic industries, Agricultural Bank of China Shandong Heze Branch actively provides personalized and all-round credit product support to leading enterprises and their upstream peony planting cooperatives, growers and suppliers, so as to meet the capital needs of customers in the process of production and operation, and promote rural revitalization with the development of peony industry. Up to now, the bank has issued a total of 200 million yuan in loans to support the vertical development of leading enterprises in all aspects of the peony industry chain, and has driven the prosperity of local industries such as traditional Chinese medicine, sightseeing and leisure, and fresh cut flowers. At the same time, the bank supports local flower growers to expand their planting scale, optimize and improve varieties, promote the development of flower market base, scale and brand, and promote the long-lasting bloom of "beautiful economy".