Qilu.com Lightning News, April 21 At 10:30 a.m. on April 21, the launching ceremony of the second "Million Family Reading Habit Formation Plan" and the "KSD Culture and Art Festival Exhibition" of the Youth Cultural and Sports Development Community" was jointly organized by Shandong Publishing Xinhua Education, and jointly organized by Lightning (Shandong) Culture Technology Co., Ltd., Shandong Youth Cultural and Sports Development Community, and Lingxiu City Guihe Shopping Center. Guests from the primary school of Jinan Yuxiu Middle School and other units were invited to attend.
The participants in the event were: Wei Hong, head of the Language Committee Office of the Education and Sports Bureau of Shizhong District, Jinan City, Li Wei, principal of the primary school of Jinan Yuxiu Middle School, Wang Lijuan, deputy general manager of Lightning (Shandong) Culture Technology Co., Ltd., Hu Bin, industry director of Shandong Unicom Government and Enterprise BG, Yu Jian, general manager of Shandong Unicom Government and Enterprise Department, Liang Li, chairman of Shandong Publishing Xinhua Education, Liu Zhongyuan, general manager of Shandong Publishing Xinhua Education, Mu Xun, deputy general manager of Shandong Publishing Xinhua Education, Song Huayong, Du Na, director of the marketing department of Lingxiu Chengguihe Shopping Center, Liu Liang, founding partner of Gongrong Capital, Li Li, deputy director of Jinan Tomorrow Children's Rehabilitation Center, and Sun Zenan, co-founder and chief lecturer of Luchu Publishing House.
Wei Hong, head of the Language Committee Office of the Education and Sports Bureau of Shizhong District, Jinan City, delivered a speech for the event
Liang Li, chairman of Shandong Publishing Xinhua Education, delivered a speech
Liang Li, Chairman of Shandong Publishing Xinhua Education, reviewed the achievements made in reading promotion in the past year. In the year of the promotion of the "Million Family Reading Development Plan", Shandong Publishing Xinhua Education has always adhered to the mission of "spreading culture, serving education, and giving back to the society", and is committed to building an open and comprehensive high-quality cultural and educational service platform to bring high-level cultural and educational resources to the society. Its brand "Luchu Book Society" is committed to creating a professional reading scene for teenagers and providing a valuable "bookish" growth environment for teenagers. In the next step, Xinhua Education will continue to pave the way for children to read.
Wang Lijuan, deputy general manager of Lightning (Shandong) Culture Technology Co., Ltd., delivered a speech
Wang Lijuan, deputy general manager of Lightning (Shandong) Culture Technology Co., Ltd., proposed that "Lightning (Shandong) Culture Technology deeply cultivates the cultural industry, inserts artistic wings for culture, and helps outstanding teenagers realize their dreams."
Hu Bin, Industry Director of Shandong Unicom Government and Enterprise BG, delivered a speech
Hu Bin, Industry Director of Shandong Unicom's Government and Enterprise BG, proposed that "the Internet of Things and AR/VR technology can be used to make cultural resources and cultural services accessible with one click, and help the 'last mile' of cultural communication".
The signing ceremony of the strategic cooperation between Shandong Publishing Xinhua Education and China Unicom Shandong Branch
In order to help build a scholarly society and let the power of reading affect more families, Shandong Publishing Xinhua Education and China Unicom Shandong Branch will jointly create an online reading sharing platform and create an offline reading scene.
Book and toy donation ceremony
The primary school of Jinan Yuxiu Middle School, Shandong Publishing Xinhua Education, and Lingxiu City Guihe Shopping Center jointly donated books and toys to Jinan Tomorrow Children's Rehabilitation Center.
Sun Zenan, co-founder and chief lecturer of Luchu Publishing House, shared that reading changes life
Teacher Sun Zenan used a wonderful lecture on the charm of reading to lead parents and children to feel the power and beauty of reading.
The "One Million Family Reading Habit Formation Program" has been promoted for one year, and a large number of bookish families have emerged with active participation, and trophies and certificates were awarded to these bookish families at the launching ceremony.
The students from the Shandong Provincial Youth Palace, the Primary School of Yuxiu Middle School, the Youth Cultural and Sports Development Community KSD Alliance, and the Luchu Book Club brought wonderful performances to the scene and pushed the atmosphere of the event to a climax.
Finally, with the pervasive atmosphere of books, the "Green Development, You and I Go Together > The 2nd "Million Family Reading Habit Formation Program" and the "KSD Culture and Art Festival" of the Youth Community Alliance was officially launched.
In the future, relying on the background of state-owned cultural enterprises and the group's superior cultural and educational resources, Xinhua Education will continue to promote the "Reading Habit Formation Plan for Millions of Families", bring the fragrance of books into more communities, campuses and families, and bring high-level cultural and educational resources to the society.
In the afternoon of the same day, the second Shandong Youth Cultural and Sports Development Community "KSD Culture and Art Festival Exhibition" was held at the same time. The exhibition was hosted by Shandong Radio and Television Station, Shandong Radio and Television Media Group, and undertaken by Lightning (Shandong) Culture Technology Co., Ltd., Shandong Publishing Xinhua Education Co., Ltd., and Shandong Youth Cultural and Sports Development Community.
Liu Zhongyuan, general manager of Shandong Publishing Xinhua Education, delivered a speech
Lou Fei, project leader of Lightning (Shandong) Culture Technology Co., Ltd., delivered a speech
Zhao Zhiyuan, Deputy Secretary-General of Shandong Youth Cultural and Sports Development Community, delivered a speech
In 2023, Shandong Radio and Television Station, together with the Silk Road International Public Welfare Fund, Shandong Publishing and Media Co., Ltd., Shandong Radio and Television Media Group, Shandong Film and Television Media Group, Shandong Cultural Tourism Investment Group, Shandong Film and Television Production Co., Ltd., Shandong Sports Industry Group, Art Integration and Innovation Working Committee of the Chinese Culture Promotion Association, Film School of Shandong University of the Arts, Lightning (Shandong) Culture Technology Co., Ltd., Harmony (Shandong) Culture Media Technology Co., Ltd. and other vice chairman units jointly initiated the establishment of Shandong Youth Cultural and Sports Development Community in Shandong Radio and Television Station.
The Youth Cultural and Sports Development Community is committed to the popularization and promotion of comprehensive quality education for young people, and always adheres to the incubation of original youth comprehensive quality education IP projects as the core, takes brand operation as the leading, and takes event operation as the position to create high-quality and high-impact brand activities, provide high-end and high-quality content and platforms for the youth education industry, promote traditional Chinese culture, spread Chinese voices, show the spiritual outlook of Chinese teenagers and children, and expand the international vision of young people.
In this event, more than 300 teenagers and children and more than 20 youth art training institutions participated in the exhibition and performance, showing the artistic quality of outstanding teenagers in the KSD Culture and Art Festival through songs, dances, instrumental music, catwalks and other programs.
The establishment of Shandong Youth Cultural and Sports Development Community and the growth of Shandong Radio and Television KSD brand are inseparable from the peers of high-quality institutional partners. At the scene of the exhibition, the organizer awarded the outstanding cooperation unit award to the participating institutions.
In the future, the community will promote the standardized, healthy, safe and effective development of the youth cultural and sports industry through opening up channels, resource integration and policy empowerment, and jointly build a new ecology of aesthetic education. Create shared cultural and sports resources and production capacity, provide more opportunities for young people to participate in cultural and sports education activities, and improve the comprehensive level of youth cultural and sports education, extracurricular activities and the inheritance of excellent traditional Chinese culture.