Xinhuanet Guangzhou, April 21 (Huang Mei, Li Qingzhao) The 135th Canton Fair was held in Guangzhou, and this grand event, known as "China's first exhibition", has become the focus of global trade. In this exhibition of science and technology and innovation, many consumer electronics companies brought new products and new technologies to the show, and exhibitors from all over the world sought mutual benefit and win-win results, forming a dynamic "two-way rush".
"New quality productivity" is a key word of this Canton Fair. Among the exhibitors at this Canton Fair, there are more than 5,500 national high-tech enterprises, individual champions in the manufacturing industry, and specialized and new "little giant" enterprises, an increase of 20% over the previous session. As of April 18, a total of 120244 overseas buyers from 212 countries and regions around the world have attended the conference offline, an increase of 22.7% over the same period of the previous session.
The 135th Canton Fair is full of visitors. Photo by Wu Jiawei of Xinhuanet
VR and AI competition technology are integrated to create an immersive future experience
VR entertainment equipment integrating virtual reality technology and realistic dynamic simulation, AI large model that can generate PPT in seconds, and audio equipment that can wake up by issuing voice commands...... In the consumer electronics and information products exhibition area, technological elements can be seen everywhere, and many companies are exploring new possibilities for the development of the consumer electronics industry from VR, AI and other aspects.
“Amazing”“Nice”...... Such admiration came and went at the booth of Guangzhou Zhuoyuan Virtual Reality Technology Co., Ltd. A two-person 360-degree rotating VR entertainment device and an immersive drift racing equipment with a professional-grade racing simulation cockpit surrounded buyers who came to experience it.
Buyers experience VR entertainment equipment. Photo by Wu Jiawei of Xinhuanet
Du Jiawei, foreign trade manager of Guangzhou Zhuoyuan Virtual Reality Technology Co., Ltd., said that virtual reality technology will be a new growth point for the consumer electronics industry in the future. The company is increasing R&D investment to create better products and attract high-quality customers with the help of the Canton Fair.
In this Canton Fair, the new quality productivity is reflected in being smarter and more efficient. iFLYTEK brought the iFLYTEK Xinghuo cognitive model V3.5 and its in-depth applications, solutions, and intelligent software and hardware in the fields of education, automotive, and city to the show. Among them, the AI model that can generate PPT in a few seconds attracts buyers to stop and experience.
Zhan Wenyu, vice president of iFLYTEK Consumer BG, said that the new quality productivity is not only reflected in the research and development of smart products, but also to meet the actual needs of consumers and improve production efficiency and quality. This year, iFLYTEK will continue to devote itself to launching new forms of AI office products to empower new quality productivity.
At the booth of Guangdong Duni Intelligent Robot Engineering Technology Research Center Co., Ltd., a variety of intelligent robots with wide uses attracted buyers to consult. Du Yuanyuan, chairman of the company, said that consumer electronics products are changing with each passing day, and the robots exhibited this time have been upgraded in terms of system software, and artificial intelligence voice dialogue and other functions have been added according to different scenarios to improve product efficiency.
The transformation of domestic products from "manufacturing" to "creation".
The Canton Fair is not only a platform for the display of goods and technologies, but also a big stage to show the transformation of Chinese brands from "manufacturing" to "creation".
Buyers inquire about product information at the booth. Photo by Xinhuanet Li Qingzhao
At this year's Canton Fair, Skyworth Group merged the consumer electronics booth with the home appliance booth to display a full range of products such as TV refrigerators, washing machines, cameras, and new energy optical storage, deepening brand influence.
"The overseas expansion of all categories of products is a major transformation strategy for Skyworth's brand building. Liu Dangdang, deputy general manager of the overseas marketing department of Shenzhen Skyworth Overseas Sales Service Co., Ltd., said that the current global consumer electronics market is becoming increasingly fierce, and going overseas in all categories will help enhance the international influence of the brand. With TVs as the leading products, Skyworth has driven refrigerators, washing machines and other products to go out and quickly open up the international market.
Skyworth smart home appliance booth. Photo by Xinhua News Agency reporter Deng Hua
In the fierce market competition, enterprises are facing continuous pressure of transformation and upgrading. Liu Dangdang said that the company is transforming from OEM to its own brand building, and has established a number of subsidiaries overseas, laid out R&D and manufacturing centers, dug deep into the needs of local consumers, designed, developed and manufactured marketable products, and further expanded the international market.
Chenghui Xu, Managing Director of Kantar Global Online Research Greater China, agrees. He believes that if Chinese consumer electronics companies want to have a competitive advantage in the international market, they need to further do a good job in brand building. "The key to brand building is to deeply analyze the product demand in the local market. Whether you're bringing a small brand to a big market or a big brand to a small market, the core task is to gain a deep understanding of the consumer needs and preferences of your target market. Xu Chenghui said.
Manufacturing to the "new" to help the "new" and "old" to expand the overseas "circle of friends"
In the consumer electronics exhibition area, the integration and application of various cutting-edge technologies have injected new vitality into the consumer electronics industry. Exhibitors rely on their technology accumulation and innovation strength to launch new products to attract the attention of overseas buyers.
Guangzhou Tiger Head Battery Group Co., Ltd., as the "full attendance" of the Canton Fair, has participated in the Canton Fair for the 78th time since the 80s of the 20th century. At this Canton Fair, a number of new products of Tiger Head Battery Company were unveiled, and a real-life sand table was added on site to simulate and display the application scheme of energy storage project products in factories and villas.
The "Tiger Head" battery on display at the Canton Fair. Photo by Xinhuanet Li Qingzhao
Wu Yan, the company's overseas sales director, said that at present, Hutou's products are exported to more than 70 countries and regions in Africa, the Middle East, and the Americas. In the face of changes in the global trade situation, the company's foreign trade strategy will focus on the "Belt and Road" country market for business expansion.
In another exhibition area of consumer electronics, for Shenzhen Telik Information Technology Co., Ltd., which participated in the Canton Fair for the first time, the Canton Fair will expand the company's overseas "circle of friends". In this Canton Fair, the company brought a series of camera products suitable for meetings and cycling, with a product renewal rate of 30%, attracting buyers from India, Russia, Spain and other countries to consult.
"Only innovation can create value, and the competitiveness of the company's products lies in the uniqueness and differentiation of independent research and development. As a "new student" of the Canton Fair, Xiao Kongchang, the company's sales director, said that he hopes to communicate more with foreign buyers through the platform of the Canton Fair and lay the foundation for more cooperation. (Participant: Intern Han Xinai)
Source: Xinhuanet
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