As we all know, the fried chicken restaurant business is an entrepreneurial project with a very low entry threshold, its initial entrepreneurial cost is not high, and the payback period is relatively short, which is especially suitable for beginners who are new to the fast food snack industry.
However, what no one will tell you is that the fast food snack industry is famous for its "volume", whether it is a "volume" product or a "volume" service, in short, if you want to gain a firm foothold in this fast food market, you must have your own advantages, know how to attract the attention of consumers, especially young consumer groups, or choose a reliable fried chicken franchise brand, with the help of brand potential to achieve their own sustainable profit goals.
Of course, whether you run your own or choose to join a fried chicken restaurant, if you want to improve the reputation of the store, the first thing to do is to attract the attention of consumers, and this reflects the importance of marketing. So, what are the best marketing campaigns for beginners? Here are a few ways to get customers quickly:
1. Discount promotions
One of the most effective marketing campaigns, such as "buy one, get one free" or "discount on first purchase" However, it should be noted that considering the cost, marketing activities can only be regarded as a means of rapid volume, and can not be used as daily activities.
When doing marketing activities, store owners must pay attention to cost control, and at the same time, they cannot ignore the cycle of promotional activities, because only "limited time" is precious and easier to attract consumers.
2. Social media
Social media is the use of WeChat, Weibo, food delivery platforms, Dianping and other channels, with the help of the platform's own traffic to attract consumers to the store to spend, specifically, fried chicken shop owners can guide customers to actively follow the official account through the way of "follow and send X", and use online activities to attract consumers to the store to buy products.
3. Theme activities
Theme activities, refers to a specific festival, through special peripherals, preferential activities to attract customers to the store experience, of course, want to do a good job in theme activities have these precautions, one of them, half a month before the opening of the need to plan the content of the event (time, place, activities) in advance The most important thing is that when the event officially starts, it needs to be held in an orderly manner to avoid falling short because of the neglect of details, and in addition, it is also necessary to do a good job of reviewing the work after the event, and find the mistakes to accumulate experience for the next event.
Of course, if you want to do a good job in the fried chicken business, it is far from enough to rely on activities, it can only be said that marketing activities are the icing on the cake, and if you want to continue to make profits, you can't go wrong with choosing a reliable platform, especially in a highly competitive environment, choosing a fried chicken restaurant to join may be a good idea, because you can use the power of the platform to increase turnover.
In short, the choice of the entrepreneur is very important, and it is no longer difficult to start a content business after thinking about it.