"Safety is paramount"
With the continuous deepening of consumption upgrading and scientific parenting concepts, the popularity of the children's care market continues to rise, and it has ushered in a situation where traditional local brands, cutting-edge brands, and foreign brands compete on the same stage.
When it comes to children's care, Frog Prince is an absolutely unavoidable brand. Since its establishment in 1999, Frog Prince has been deeply involved in the baby market for 25 years, and has accompanied generations of Chinese children to grow up with its excellent quality.
Just recently, the Frog Prince was recognized as the "2023 China Children's Safety Toiletries Leader (by Sales") by Frost & Sullivan (hereinafter referred to as "Sullivan"), a world-renowned research organization.
This certification is also a full affirmation of the frog prince's leading position in the market.
More than 100 million bottles are sold a year
Obtained Sullivan authoritative certification
According to public information, Sullivan was founded on Wall Street in 1961 and has 50 offices around the world and more than 3,000 consultants and analysts. Sullivan has a wealth of industry experience and scientific research methods, and is known for authoritative third-party research and evaluation, and has provided professional consulting services for Fortune 100 companies in the world, and has an authoritative position in the international professional consulting field.
According to Sullivan's professional data verification, the omni-channel sales count of frog prince toiletries in 2023 has far exceeded 100 million bottles, ranking first, and it was awarded the "2023 China Children's Safety Toiletries Leader (by sales volume)" market position confirmation certificate.
▍ "2023 China Child Safety Toiletries Leader (by Sales)" market position confirmation certificate
In 2023, it won the first place in China's children's safety toiletries market, and the achievements of the frog prince are traceable. In the past year's market performance, the Frog Prince has achieved surprising results.
At the product level, in 2023, the Frog Prince will launch a new star product, Repair and Anti-Crease Cream. Once the product was launched, it topped the TOP1 of Douyin's baby cream popularity list several times in just three months, and on Xiaohongshu, the search terms related to frog prince reached 1.611 billion times in 30 days.
At the marketing level, the Frog Prince keeps pace with the trend through new media platforms such as social media. For example, the Frog Prince's WeChat emoji pack has been loved by users since its launch. As of March 3, 2024, the emoji pack has been successfully registered in 9 WeChat banner recommendations, with a total of more than 8.84 million downloads, a total of 300 million sent, and a total of more than 1 million sends. This all shows that the IP image of the frog prince is widely popular.
At the same time, under the rising trend of festival marketing, the frog prince has also followed the trend and achieved remarkable results in special festival marketing. For example, during the Qixi Festival in 2023, the Frog Prince cooperated with Gu Ming offline stores across the country to launch a limited "Gu Gu Co-branded" product, with 210 million online exposures alone, successfully attracting the attention and purchase of a large number of consumers.
In addition, due to the excellent product quality, the Frog Prince has also harvested a number of "tap water" anchors and stars, Jia Nailiang, Xiao Yangge, Dongfang Selection, Luo Yonghao and other stars and head anchors have recommended the products of the Frog Prince, which undoubtedly further enhances its brand influence and market position.
With high standards
Make safe children's products
It is understood that on the children's toiletry track, Frog Prince is the first brand to obtain international certification for the sales market position of children's safety toiletries.
Behind the achievements is the result of Frog Prince's insistence on the principle of quality first and child safety first for many years to meet the needs of children.
As we all know, children's skin is more fragile and highly susceptible to external irritation and damage, which makes safety the first requirement in the production of children's cosmetics. However, for a long time in the past, the children's cosmetics market was in a state of "mixed eyes" due to the lack of targeted supervision, and a series of children's product safety problems such as prohibited additives and excessive lead and mercury standards frequently occurred. In 2021, with the promulgation of China's first children's cosmetics regulation, the Regulations on the Supervision and Administration of Children's Cosmetics, and the release of the exclusive logo for children's cosmetics, "Little Golden Shield", the market gradually moved from chaos to standardization.
As the only Fujian child care brand selected as the 70th anniversary of the founding of the People's Republic of China, Frog Prince has always adhered to the original intention of safe production and is committed to providing safe and secure children's care products since its establishment. This is also as Li Zhenhui, the founder of the Frog Prince, has publicly emphasized, "Product safety is an insurmountable bottom line, and the product standards of children's skin care products should be higher than that of adult skin care products." ”
▍ "70 Brands for the 70th Anniversary of the Founding of the People's Republic of China" trophy
Specifically, when it comes to product development, Frog Prince follows three basic formula development principles: efficacy, minimalist formulation, and safety first. According to the brand, "each product of Frog Prince is based on the premise of satisfying the necessary efficacy, while pursuing the simplicity and efficiency of the formula, taking safety as the primary consideration, adhering to the safety design of the hypoallergenic all-green formula, and further emphasizing the 'adaptation to children's conditions', that is, product development according to the needs and skin characteristics of children of different ages to ensure that the product is both safe and suitable for children." ”
▍ Frog Prince series products
Qingyan understands that at present, the frog prince has established 4 major entry thresholds, under the highest production standards, to ensure that every link from the source to the end is rigorous and controllable.
First of all, the frog prince insists on raw material access only through the white list of raw materials to ensure that all raw materials used have been strictly screened and safe and harmless; secondly, uphold the principle of necessary efficacy and safety testing to ensure that each formula has been scientifically verified, safe and effective; thirdly, in the production process, only products that have passed toxicology and various human safety verifications can enter the production line. In addition, the product will be strictly inspected by an authoritative organization to ensure that it is safe and effective.
In order to further ensure the safety of the product, Frog Prince has also established a complete safety verification and consumer safety feedback mechanism. On the basis of regulatory requirements, Frog Prince has reached a strategic cooperation with China Cosmetics Testing to conduct safety tests on in vitro models such as cytology and zebrafish to ensure that the products are still safe and reliable under the simulation of the external environment. At the same time, Frog Prince has also conducted comprehensive verification of the safety and non-irritation of the product through human patch testing and consumer evaluation.
In addition, as an important support for the safety supervision of products after marketing, the monitoring of adverse reactions of cosmetics has also established a special adverse reaction monitoring system to form a complete "safety evaluation system" closed loop together with product testing to ensure the safe use of products in the market.
It is based on strict control in product development, production, and post-launch monitoring links, etc., that in the 25 years since the establishment of Frog Prince, there has never been a safety production accident or product safety problem, and this is also the key to Frog Prince's international authoritative certification.
Adhere to independent research and development
Build an integrated platform for production, education, research and inspection
This time, the Frog Prince was able to obtain Sullivan certification, which is inseparable from its continuous investment in technology research and development and product innovation.
Qingyan learned that the frog prince has created an exclusive integrated platform for production, education, research and inspection, and the company has four major R&D centers, namely Shanghai Innovation R&D Center, Fujian R&D Center, Malaysia R&D Center, and Asian Children's Skin Care Innovation Research Center.
Among them, the Zhangzhou R&D Center has nearly 100 authorized patents and nearly 50 patents under application, while the Shanghai Innovation Research Institute integrates the resources of dermatology doctors to build a professional medical endorsement resource library.
At the same time, Frog Prince has also established the first research base focusing on the standardization of children's cosmetics in China, as well as the first scientific research base for children's cosmetics in cooperation with the Department of Applied Chemistry of South China University of Technology. The establishment of these two bases not only provides strong technical support for Frog Prince, but also contributes to the standardization of the children's cosmetics industry.
▍ Frog Prince Research Base
In addition, as one of the earliest child care brands in China with its own factories, Frog Prince currently has 6 high-standard self-owned factories around the world. It is reported that the frog prince has invested a lot in the factory, and the large screen of the factory visualization workshop can monitor each production line in real time, as well as the feeding, incoming materials, temperature, formula, configuration, etc. of each boiler, so as to ensure strict production standards and intelligent production mode.
Not only that, Frog Prince also actively cooperates with well-known universities and institutions at home and abroad to jointly promote the innovation and development of the children's cosmetics industry.
For example, in order to further improve the quality and safety of products, Frog Prince has reached strategic cooperation with authoritative institutions such as China Cosmetics Testing, ACSIC, and East China University of Science and Technology, providing professional testing and certification services for the brand, and providing strong technical support for its independent research and development of core formulas.
It can be said that the authoritative recognition of Frog Prince by Sullivan this time stems from its 25 years of deep cultivation in the field of children's care, always putting product safety first, continuing to increase investment in R&D and innovation, keen insight into market demand, and adherence to consumer commitments. Under the core concept of "Attentive Child Care", Frog Prince will continue to deepen product research and development and innovation, and consolidate its position as a market leader in children's care.