"Let the world see Frank
Show the power of China's original design to the world"
April 2024 Milan
FRANK FRANK CAME AS PROMISED
On April 16th, the 62nd Salone del Mobile in Milan. Milano) officially opened, and FANN Frank successfully debuted at the ADI Museum in Milan, and the products were stunningly unveiled in the main exhibition area of Milan Design Week, penetrating into the heart of global home design and letting the world see the power of China's original design.
From 1961 to 2024, the Salone del Mobile Milano represents a place where design evolves around the world. Every year, Milan Design Week is a star-studded design feast. The core theme of this year's Design Extravaganza focuses on "Evolution and Innovation", presenting new and more challenging explorations. The landing in the main exhibition area of Milan Design Week is a new journey for FARCH to go overseas for brands and culture.
Jointly curated by FARCH and Massimiliano Mandarini & Creative Italy Lab, the exhibition showcases the Listen Think Do art and design installation, which integrates the new pioneers and trends of contemporary design to show the power of design innovation, create infinite possibilities for design evolution, and make the products become effective artworks in the exhibition.
同时,富兰克浴室柜董事长丁卫先生、执行董事丁炜先生受邀与ADI基金会主席Umberto Cabini,Interface Italia总裁Filippo Saba,ReAir CEO Raffaella Moro、Hildeberg Materials绿色品牌经理Dante Parisi,Aspesi 总裁Filippo Federico Oriana,策展人Creative Italy Lab 艺术总监、米兰理工大学教授Massimiliano Mandarini,Gidp总裁Marina Verderajme,Gbc Italia总裁Fabrizio Capaccioli共同为本次展览的进行剪彩。
Since its opening in 2021, the ADI Design Museum has gradually carved out its position in the Milan Design Week, with the Compasso d'Oro as a permanent project, showcasing all the classic design collections since 1954, inheriting the spirit of legendary design masters of the past, opening up new avenues of communication for Milan, the capital of design, and becoming a cultural center with international influence.
FRANK bathroom cabinet entered Milan and went to the world, and made a stunning appearance at the ADI Museum, the palace of design, which is the first bathroom cabinet brand exhibited in the ADI Museum in China and the only Chinese brand exhibited in the museum in history. With the original design of bathroom cabinets, FARCH dialogues with the world's top lifestyles, and makes Chinese design bloom on the world stage.
In addition, FANT joined hands with Dai Bei, a senior media person in the home furnishing industry & design circle, to conduct a special event for the brand launch at the ADI Museum in Milan, Ding Wei, Chairman of Frank Bathroom Cabinet, Du Ruihua, Chief Designer/Super Product Manager of Frank Bathroom Cabinet Products, Massimiliano Mandarini, Art Director of Creative Italy Lab and Professor of Politecnico di Milano, POLI.design School of Design and ADI of Politecnico di Milano Professor Li Ming, Head of the Italian Industrial Design Association, Milan and China, participated in this thematic forum to discuss the present and the future to be created on this international stage.
What brands can be included in the ADI Milano Design Museum?
Today's brand sailing and practice to go to sea is inseparable from the original intention. From products going overseas, made in China going overseas to brands going overseas and culture going overseas, it is the original intention of the brand to convey the original power and oriental life and aesthetics through Chinese design, and it also resonates with the corporate vision of "original cultural bathroom space, sharing a better life around the world".
The thoughts and feelings of visiting the exhibition year after year have triggered the dream of "brand going overseas", and the perseverance of "focus and accumulation" has strengthened the determination and confidence of "going overseas". For a long time, FANGLE bathroom cabinets have always attached importance to design, respected originality, and integrated knowledge and action to show the quality and innovation of Chinese design to the world, so that the world can see the power of Chinese original design.
What is something that no one else can copy?
Adhere to its own main track, continue to innovate, and have a global layout.
The road is long, I will go up and down and seek
Do the hard, but the right thing