The 2024 Beijing Auto Show will officially open on April 25, and hundreds of new cars are expected to be launched at the same time. Recently, the Volkswagen Group officially announced the lineup of exhibitors, with 44 vehicles from its brands, including 6 world premieres and 5 China premieres, including the Audi Q6L e-tron, Porsche Macan pure electric version, Volkswagen ID.UNYX and others.
According to Brother Yuluo, 18 of the 44 show cars of the Volkswagen Group are new energy vehicles. It is no wonder that the Volkswagen Group emphasizes that adhering to the development strategy of "In China, For China", the Group continues to promote the process of technology localization, and continues to accelerate R&D and production, so as to launch excellent intelligent and connected car products in various market segments at "China speed" to meet the needs of Chinese customers.
Blume, Chairman of the Board of Management of Volkswagen AG: "China is the engine of the global automotive industry. The Volkswagen Group is firmly committed to the Chinese market. As the No. 1 international automaker in the Chinese market, we are starting with a strong market position and are embarking on a long-distance race to transform the automotive industry. We have a clear goal and are committed to continuing to be the leading international car manufacturer in China. To this end, we are working with our local partners to accelerate innovation and demonstrate our innovation capabilities during the show to implement our 'In China, For China' strategy." ”
Volkswagen Group Managing Director for China and Chairman and CEO of Volkswagen Group China, Richard Braid: "At this year's show, we will be showcasing a series of models tailored to the Chinese market and focusing on the achievements of the electrification transformation, further demonstrating our unwavering strategy of 'In China, For China'. We will continue to deepen the transformation of our product lineup to meet the unique needs of our Chinese customers with better products, and we are committed to winning the favor of more customers and strengthening our market position." ”
At the Volkswagen Group Media Night on April 24, seven blockbuster models will be unveiled. From April 25, the Volkswagen Group and its brands will bring a strong product lineup at this year's Beijing Auto Show, with dual efforts on new energy and fuel models, demonstrating the firm belief in the strategic development of "In China, for China" and the "China speed" of transformation.
The lineup is super strong, and there are many new cars of the Volkswagen Group!
2024 is a record "year of world premieres" for the Volkswagen Group. The six world premieres and five Chinese premieres are all heavyweight, demonstrating the importance that the Volkswagen Group attaches to the Chinese market.
The Volkswagen brand will present a concept model built specifically for Chinese customers. In addition, a new category of the all-electric ID. family created by Volkswagen Anhui will also be unveiled during the auto show, further expanding the ID. family product lineup. In addition, two new combustion engine models with the latest technology, improved energy efficiency and enhanced digital capabilities will be unveiled. At the same time, the Jetta sub-brand will also bring three models during the Beijing Auto Show.
The Volkswagen brand will present a concept model built specifically for Chinese customers
The Audi brand will unveil a number of new all-electric models during the Beijing Motor Show, demonstrating its unwavering commitment to creating high-end electric vehicles tailored to Chinese customers. The Audi Q6L e-tron, the first all-electric model tailored to the Chinese market, based on the PPE platform and the new E3 1.2 architecture, will make its world premiere at the "Group Media Night". In addition, Audi will make its China debut for the SQ6 e-tron and Q5 e-tron RS models, which will be the core of the brand in the era of intelligent and connected vehicles.
The Q6L e-tron, an all-electric Audi electric model, will make its world premiere at the Group Media Night
Porsche will present a new Taycan derivative tailored to the Chinese market. As the eighth Taycan derivative to be launched in the Chinese market, the new car combines more powerful performance with enhanced luxury and comfort, and is designed to meet the higher demands of Chinese consumers in terms of daily practicality for performance models. In addition, the all-new all-electric Macan will also make its debut in China. With Porsche's typical driving dynamics, avant-garde and classic design, ample range and everyday practicality, the all-electric Macan is the perfect expression of an all-electric luxury sports SUV.
Porsche's all-new all-electric Macan will make its debut in China
Bentley Motors will be showcasing its latest line-up at the Beijing Motor Show, with all models on display crafted by its bespoke department, MULLINER. At the Volkswagen Group Media Night, the Bentley Batur will make its Chinese debut, the latest customisation work from the MULLINER division. In addition, a one-of-a-kind custom-built model will be on public display for the first time at the Beijing International Auto Show, limited to one in the world, built exclusively for the Chinese market.
The Bentley Batur will make its debut in China
Ducati Diavel for Bentley will make its China debut during the Group Media Night. This limited-edition motorcycle is based on the high-performance and comfortable mechanical design of the Diavel V4, but its style is completely redefined and takes inspiration from Bentley's exclusive coupe, the Batur, which heralds Bentley's style to come.
Ducati Diavel for Bentley will make its China debut at the Group Media Night
At the same time, Lamborghini will make its world premiere of a plug-in hybrid model during the "Group Media Night".
With 39 factories and about 50 million car owners, Volkswagen has been rooted in China for 40 years
Over the past 40 years, the Volkswagen Group, its brands and strong partners have continued to promote the development of China's automotive industry and benefit Chinese customers. In the fierce competition in China, the Volkswagen Group has always maintained a solid market position.
The Volkswagen Group is not only the frontrunner in new car sales, but also the largest share of car ownership: today, around 50 million Chinese car owners drive models from the Group's brands. In addition, consumer loyalty of brands such as Audi and Volkswagen also exceeds the market average. Over the past 40 years, the Volkswagen Group has established a unique competitive advantage in the fast-growing Chinese market.
At present, the group has more than 3,500 dealers in China, and a strong dealer network forms a close link between the group's brands and customers. Group brands such as Volkswagen, Audi, Porsche, Skoda, Bentley and Lamborghini sell around 160 models in China, and the Ducati brand also sells 10 motorcycle models in the Chinese market.
With 39 plants in China, the Volkswagen Group is an integral part of the country's automotive industry. On this basis, the Group has established strong partnerships with Chinese high-tech companies, including working with Horizon Robotics to develop autonomous driving features, co-developing infotainment systems with Thunderda, and working with Shanghai Muchuan Industrial Design in the field of user experience. With more than 90,000 employees in China, the Group is the largest European company in the Chinese market.
Running at "Chinese speed", what did the masses do?
In the midst of the transformation of the automotive industry to a new era of intelligent and connected vehicles, the Volkswagen Group has set clear "2030 goals" in the Chinese market, and has made significant progress in the past 20 months.
In line with the "In China, For China" strategy, the Volkswagen Group is accelerating R&D at "China speed". The Group continues to expand its local R&D capabilities in the areas of electrification, digitalization and autonomous driving, and further accelerates local decision-making and development processes. This will enable the Group to more keenly grasp the trends of the Chinese market, make full use of the growth potential and innovation advantages of the Chinese market, and actively promote the transformation in China.
While expanding cooperation with local high-tech enterprises, the group has built an advanced production, R&D and innovation center in Hefei, Anhui Province. The high degree of technology localization and continuous customer demand orientation will enable Volkswagen Group China and its joint ventures SAIC-Volkswagen, FAW-Volkswagen and Volkswagen Anhui to continue to lead the market in the new era of intelligent and connected vehicles.
Write at the end
The Volkswagen Group's 11 new models will make their debut at the Beijing Motor Show, which has aroused strong expectations from countless fans. The record-setting "year of the world debut" also shows that the Volkswagen Group has recuperated and has "sufficient ammunition" to usher in a new stage of concentrated explosion of technology and new vehicles in the era of new energy vehicles.
The opening of the 2024 Beijing Auto Show is imminent, which new car are you most looking forward to?