With the release of the new generation of Haval H6, the eyes of the industry are back on this timeless SUV. Time flies really fast, since the first generation of Haval H6 came out has been 13 years ago, these years there are ups and downs, there are pride, there are also loss and stagnation, no matter what kind of market situation, this classic model has been carrying the banner of Great Wall Motors sales.
In this era of the outbreak of domestic brands, compared with brands such as Wenjie and BYD, H6 does not seem to be dazzling, but in the last 10 years, Haval H6 is definitely the leading model of domestic automobiles, and it is the first "Great Wall" built for domestic brands. Haval used sales and word of mouth to tell the market that joint venture cars are not invincible, and domestic brands can also become industry leaders.
Since its launch in 2011, the Haval H6 has sold more than 4 million units worldwide, making it the only domestically produced car with cumulative sales of 4 million. The success of the Haval H6 has also contributed to the success of Great Wall Motors, making this small car company, which could only produce SUVs and pickup trucks, become a mainstream automobile group in the country.
The H6 sold well in the past few years, and the greater significance is that it broke the monopoly of the joint venture brand in the SUV market. In that era when joint venture cars were king and domestic cars were generally discriminated against, Haval took the lead in highlighting the encirclement, surpassing the SUV models of international brands such as Toyota, Volkswagen, and Honda, and becoming the first sales champion of domestic cars in the era of joint venture brands, and it was the first time for the younger generation to experience the pride and glory of national automobile brands. (The older generation should be more impressed by the red flag)
In its second year on the market, the Haval H6 squeezed out the Honda CR-V and ranked first in annual sales. In the following time, Haval H6 has been the sales champion in China's SUV market for many years, and has become the monthly sales champion in the SUV market for a total of 100 months, a record that no car company has been able to break so far.
Haval's early breakthrough benefited from excellent quality and conscientious materials, and it was not inferior to the higher-priced joint venture car in terms of performance, and it was the absolute king of cost performance among SUV models in the fuel era. At that time, although there were many small problems, they were complained by the car owner. In the face of defects, the Great Wall did not perfunctory, but continued to improve and grow. With the continuous upgrading of the model, the Haval H6 is improving in every link of design, manufacturing and testing, from the roar of the engine to the improvement of performance, every place has been condensed.
As the quality gets better and better, market recognition and user reputation have risen, Haval H6 has also ushered in explosive growth, often leading the second place by more than 100,000 units in annual sales. Every time its sales climb, it is a powerful response to the monopoly of SUV models by joint venture brands.
At the same time, Great Wall Motors has also accelerated the process of going overseas, and Haval H6 has appeared in the markets of Russia, Thailand, Brazil, Australia and other countries, closely following Chery to further expand the influence of Chinese auto brands. As of 2023, the total overseas sales of the Haval H6 have exceeded 1.4 million units, and it is also the overseas sales champion of a single model among domestic brands.
In addition, Great Wall Motor has established production plants in Russia, Brazil, and Thailand to better serve the local market. The overseas success of Haval H6 is not only the growth of sales and the development of enterprises, but also one of the processes of globalization of domestic brands.
In this era of the outbreak of new energy vehicles, more car lovers may like to talk about BYD and Wenjie, but everyone should not forget the Haval H6, which was the first to build the "Great Wall" for domestic brands.