After entering the spring of 2024, the temperature in many places across the country continues to rise, and people's demand for fresh and refrigerated storage has increased significantly, and the search volume and sales of refrigerators and freezers have increased simultaneously.
The popularity of refrigerators and the new demand for freezers
As one of the world's largest consumer markets for home appliances, refrigerators have long become the standard electrical appliances in urban and rural households. According to the latest statistics, the penetration rate of refrigerators owned by urban households in mainland China has exceeded 90%, which is not only due to the fact that the price of refrigerators has become more affordable year by year, but also inseparable from the rich and diverse product choices provided by the market. With the improvement of living standards and the change of consumption concepts, many families have begun to purchase a second or even more refrigerators to meet the increasingly refined food storage needs.
However, in the face of the traditional refrigerator field with relatively limited market growth space, household freezers have sprung up and become a new growth point in the home appliance industry. In the past, freezers, which were mainly active in commercial scenes such as restaurants and supermarkets, have now successfully attracted the attention of many family users with their small and exquisite size, strong refrigeration performance and affordable price. They are regarded as an effective addition to the refrigerator in the house, especially in the hot summer, the freezer can easily hold a large number of beverages, ice cream, frozen meats and seafood and other foods that need to be deeply frozen, effectively alleviating the problem of lack of space in the refrigerator, ensuring the freshness of the ingredients, and adding a touch of coolness to family life.
Advantages of a home freezer
Strong refrigeration: The core competitiveness of the freezer lies in its strong refrigeration capacity. Compared with refrigerators, which combine refrigeration and freezing functions, freezers usually focus on freezing, using efficient compressors and optimized refrigeration systems to quickly reduce the internal temperature to extremely low, ensuring that ingredients are frozen quickly and kept at a stable low temperature for a long time, extending the shelf life of food.
Flexible placement: Home freezers are usually compact in design, have a small footprint, and are mostly vertical or horizontal structures, which are convenient for flexible placement in kitchens, dining rooms, balconies and other spaces. Its clean exterior is easy to blend into any home style, and some products also feature adjustable casters for easy movement and cleaning. For families with limited living space or the pursuit of space efficiency, the freezer is undoubtedly the ideal cold storage device.
Price advantage: Compared with double-door or multi-door refrigerators of the same capacity, the price of household freezers is generally lower, and the price of small brand household freezers is generally less than 2,000 yuan. On the one hand, this is due to its relatively simple structure, without complex temperature control partitions and additional functions, and on the other hand, the fierce competition in the market has prompted manufacturers to continuously optimize cost control, making freezers extremely cost-effective and ideal for budget-conscious consumers.
Top 10 household freezer satisfaction
6-10 freezer brand satisfaction: Rongsheng, Polar Bear, Hailang, Xinfei and Meiling. Rongsheng ranked 6th with a satisfaction index of 78.8. With 40 years of experience in the refrigeration equipment industry, its main business covers the R&D, manufacturing, marketing and after-sales service of white goods such as refrigerators and freezers.
Welfare product - Haier 200 liter freezer ¥1249 purchase
Freezer brand satisfaction 1-5: Haier, Midea, Aucma, Star and Hisense. Haier topped the list, with a satisfaction index of 83.6, making it the leader in the refrigerator field and the sales champion in the freezer field. Haier freezers are popular because they combine multiple advantages such as brand reputation, technological innovation, product diversity, user experience optimization and strong after-sales service to meet consumers' needs for functionality, energy saving, aesthetics and service guarantee of cold and fresh storage equipment. Especially in periods of high demand, such as summer, these features make Haier freezers the first choice for many home and business users.
Faced with a wide variety of freezer products on the market, how can consumers make an informed choice?
First, consider the actual chilled storage needs, including the capacity of the freezer required, the type of items stored, the space constraints of the placement, etc. You can also see if the exterior design of the freezer is in line with your personal aesthetics and whether the operator interface is intuitive and easy to use. It is recommended to choose products with big brands and good reputation, not only because the quality of their products is more guaranteed, but also because the after-sales service system is more perfect.