Since the launch of the "three grasps and three promotions" action, the Minqin County Bureau of Culture, Sports, Radio, Television and Tourism has anchored the main direction of desert tourism, vigorously promoted the upgrading of cultural tourism, continued to make the industrial chain bigger, stronger and better, and the county's cultural and tourism industry has stepped into the "fast lane" of high-quality development. On April 18, Yin Changye, Secretary of the Party Group and Director of the Minqin County Culture, Sports, Radio, Television and Tourism Bureau, focused on the "three grasps and three promotions" action, combined with the actual situation of the county's cultural and tourism industry, and talked about understanding, goals, and practices.
Aerial photography of the General Aviation Park
Yin Changye said that in 2024, in the face of the upcoming "high-speed rail era", we will find the right fit and force point from the three aspects of "bringing in, receiving, and retaining", strive to build a golden area for desert eco-tourism, polish the cultural tourism brand of "Sand Sea Oasis, Scenery Minqin", and promote Minqin cultural tourism to shine out of the circle.
Deeply plan the "strategy of attracting customers". Focusing on the ten characteristic scenic spots such as the desert sculpture creation base and the star-picking town, we will do a good job in publicity and promotion, and tell the story of Minqin. Design and produce Minqin cultural tourism guide maps and food guide electronic maps, and place advertisements in densely populated places such as Wuwei high-speed rail station. Make good use of the "Minqin County" Incentive and Subsidy Measures for "Attracting Tourists to the People", focus on key source cities such as Guangzhou and Chengdu, station publicity and promotion, invite well-known tourism alliances and travel agencies to Minqin to step on the line, and strive to make greater breakthroughs in "attracting tourists to the people".
Star-picking town
Unblock the "way of welcoming guests". Before the "May Day", the tourist bus line connecting the key scenic spots was opened, and the passenger line from Minqin to Wuwei high-speed railway station was opened in time to achieve "zero distance" transfer. Construct sightseeing roads that run through various scenic spots in the Suwu Desert Scenic Area to realize the unified management and closed operation of the scenic spots. We will continue to promote three tourism routes: desert sightseeing tours, historical and cultural tours, and popular science research tours, and design and develop desert off-road routes and hiking routes to better meet the diverse needs of tourists.
Treat yourself to the "gift of hospitality". By building a Minqin night economic agglomeration area, holding a special food competition, selecting the top ten characteristic dishes and top ten characteristic snacks of Minqin, etc., the "Minqin Taste" catering brand was launched. Support the renovation and upgrading of software and hardware facilities of 9 hotels and restaurants, and strive to create 1 three-star hotel and 1 boutique homestay within the year. Design and development of cultural and creative products such as "Minqin Impression" and "Minqin Gifts". Organize and hold service skills training courses for tourism and tourism-related practitioners, advocate that everyone in the county strive to be the spokesperson of the image of Minqin, and continuously improve the quality of tourism services.
Stills from "There Are Families in the Depths of the Desert".
Improve the "method of retaining customers". Strive to create Ruian Fort and General Aviation Park as national 3A-level tourist attractions, and strive to create one provincial-level cultural tourism revitalization rural model village. Continue to grind the sitcom "There Are Homes in the Depths of the Desert", and carry out regular resident performances, so that tourists can get an all-weather tourism experience of "watching the scenery during the day and watching the drama at night". Relying on the "General Navigation" series of projects, we will organize and hold cultural and tourism events such as low-altitude flight, desert cross-country, and outdoor hiking, and continue to open up a new tourism format of "sand and water double-sided show, water, land, air and air boat to play in the desert", and continue to detonate Minqin desert tourism.
Reporter: Lu Wulin