Subscribe to 5 million Foping special agricultural products Ping An of China drives rural revitalization with the model of "party building + consumption assistance".

In order to support the national rural revitalization strategy, Ping An recently organized a public welfare activity of "Entering Foping, Revitalizing Agriculture through the Internet - Rural Revitalization in Foping". In order to help solve the problem of unsalable agricultural products, Ping An has pledged to purchase 5 million yuan of special agricultural products in Foping County in 2024, which is the second time that Ping An has gone to Foping, Shaanxi Province to carry out rural industry assistance activities since the launch of the "Three Villages Project" in 2018. So far, Ping An has helped sell more than 17 million yuan of honey, shiitake mushrooms and other agricultural products in Foping County through various online and offline assistance activities, effectively contributing to the economic development of local rural industries with practical actions.

In recent years, Ping An has adhered to the guidance of party building and public welfare, actively practiced the mission of finance for the people, helped promote the sales of special agricultural products across the country by giving full play to the role of online live streaming to help farmers and revitalize agriculture, and actively explored the creation of a sustainable and replicable "party building + consumption assistance" model, injecting new impetus into rural revitalization.

Love subscribes 5 million to help the sales of special agricultural products

In recent years, Foping's agricultural industry has developed rapidly, but some agricultural products are facing difficulties in selling due to their low visibility. In order to consolidate the achievements of poverty alleviation and the effective connection of the rural revitalization strategy, and continue to carry out in-depth rural industry assistance, on April 17, Ping An of China held a subscription ceremony for consumption assistance at the "China Ping An Rural Revitalization - Foping Honey Industry Support Base", promising to purchase 5 million yuan of special agricultural products in Foping County in 2024, including honey, dogwood, shiitake mushrooms and other Foping special agricultural products, to effectively help solve the problem of unsalable local agricultural products and contribute to the realization of common prosperity.

Since 2019, Ping An has continued to launch support measures focusing on Foping's characteristic industries, supporting the upgrading of Foping's honey and edible mushroom industries, and actively carrying out consumption assistance through Ping An's own online and offline channels. As of March 31, 2024, Ping An has sold more than 17 million yuan of Foping honey, shiitake mushrooms and other agricultural products through various online and offline activities.

Sheng Ruisheng, Secretary of the Board of Directors and Brand Director of Ping An, and Gao Qin, Deputy County Mayor of Foping County People's Government, attended the subscription ceremony.

Strengthen the leadership of party building and explore a new model of network agriculture

In order to actively explore the new model of "strengthening the leadership of party building and helping rural revitalization", Ping An's "100 Rural Civilization Action" was officially launched in Foping County. A few days ago, the grassroots party organization of Ping An of China and the party branch of Yinchanggou Village, Xichahe Town, Foping County officially signed a twinning and co-construction agreement. At the ceremony, Ping An donated RMB 100,000 to Foping County for the development of online sales of local agricultural products and online live streaming.

The unveiling ceremony of the "Ping An of China's 'Rural Revitalization and Network Agriculture' Live Broadcast Collaboration Base" was also held at the event. At the same time, Chen Yao, general manager of the brand publicity department of Ping An Group, walked into the Douyin e-commerce hall of Yinchanggou Village, and carried out a live broadcast with the local agricultural anchor in Foping, personally bringing goods for Foping honey and other local products, and the number of online live broadcasts exceeded 20,000, attracting a large number of online viewers to pay attention to and buy. According to statistics, in this live broadcast to help farmers, Ping An Group drove the co-sales of local agricultural products to exceed 395,000 yuan.

Promoting rural revitalization under the leadership of party building has been Ping An's industrial assistance measure for many years. In 2021, Ping An Property & Casualty, a subsidiary of Ping An of China, launched the "Rural Civilization 100 Action" to comprehensively support the construction of Hemei Countryside by carrying out party building and co-construction with grassroots party organizations and relying on the "N" "Insurance+" assistance measures. The "100 Action of Rural Civilization and Civilization" accurately responded to the needs, accurately implemented assistance, explored and created a new model of "party building leading + network agriculture" assistance, promoted the establishment of long-term and stable sales channels for agricultural products, and effectively enhanced farmers' sense of gain and happiness.

Adhere to the true character of finance for the people, and deepen the promotion of the "Three Villages Project"

The public welfare activity of "Walking into Foping, Rejuvenating Agriculture through the Network - Rural Revitalization of Foping" also organized a visit to the Dizhuanggou Beekeeping Base in Jiaochangba Village, Changjiaoba Town, Foping County, to conduct on-site visits to observe the bee breeding facilities and growth environment at close range, understand the standardized production process of honey and the application of safe and smart agriculture traceability technology, and conduct face-to-face communication with beekeeping farmers to understand the real needs of beekeepers.

This event is another innovative practice of Ping An to leverage its comprehensive financial advantages and empower rural revitalization through multiple strategies such as inclusive finance, e-commerce empowerment, and consumption co-marketing, providing new ideas and making new contributions to promoting rural revitalization, and injecting new impetus into the high-quality development of the "Three Rural Areas".

In 2018, Ping An officially launched the "Three Villages Project" for "village industry, village doctor, and village education". As of 2023, Ping An has provided a total of RMB117.9 billion in industrial assistance funds and over RMB800 million in consumption assistance, and has established a total of 1,434 village-level party building and co-construction sites across the country through the "100 Rural Civilization Campaign", benefiting 3.755 million villagers. As of 2023, Ping An has upgraded 1,228 clinics in rural areas and trained more than 10,000 village doctors, and in terms of the "Village Education Project", Ping An has carried out various forms of teaching activities and donated educational materials in 30 provinces, municipalities and autonomous regions, and has assisted in the construction of 119 Ping An Hope Primary Schools and 1,039 smart schools across the country by 2023, with a total of more than 430,000 hours of volunteer service.

In the future, Ping An will continue to adhere to the concept of "Finance for the People", deeply practice corporate social responsibility, actively respond to the call of the Party and the state, make every effort to do a good job in the "five major articles" of finance, give full play to the dual advantages of "comprehensive finance + medical care for the elderly", and deepen the "Three Villages Project" with "insurance for the countryside, financial services for the countryside, and medical and health care for the countryside" as the starting point, so that the power of finance can be deeply integrated into rural development, and contribute more to rural revitalization and the construction of a beautiful China.

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