On the afternoon of April 18, during the 20-day live broadcast of Xiaomi's new flagship mobile phone SU7, Lei Jun, the founder of Xiaomi, responded to the previous "shirt collision" incident with Tesla CEO Elon Musk at the press conference. Lei Jun humorously said that the resemblance in the dress this time was purely "accidentally bumping into the shirt", and stressed that it was not a deliberate imitation.
Previously, Lei Jun wore a dark shirt at the launch of Xiaomi SU7, which was quite similar to Musk's dress style on many public occasions, which aroused heated discussions among netizens. Some netizens ridiculed Lei Jun as "Xiaomi's version of Musk", while some questioned this imitation.
In the live broadcast, Lei Jun responded positively to this topic. He first thanked everyone for their attention and said that he did notice the comments from netizens. "After the press conference that day, I saw a lot of comments about my outfit, and some friends even made comparison charts, which were really similar. Lei Jun said with a smile.
Later, he explained: "Actually, I took the clothes that day with me, and I really didn't imitate anyone in particular. Maybe I'm a little similar to Mr. Musk's aesthetics, haha. But Xiaomi and Tesla are two very different companies, and we each have our own style. ”
Lei Jun also mentioned that although he respects and appreciates the innovative spirit of Musk and Tesla, Xiaomi's development path is independent and unique. "We at Xiaomi have been working hard to build our own brand image, we pay attention to scientific and technological innovation, and are committed to providing users with cost-effective products. ”
In response to the "shirt collision" incident, Lei Jun did not forget to promote the new features of Xiaomi SU7. He said that this mobile phone is an important attempt by Xiaomi to the high-end market, and it has reached the industry-leading level in terms of performance, photography and battery life. "I wish people would pay more attention to our products than my clothes. Lei Jun said with a smile.
Although the "shirt collision" incident has caused a lot of discussion, it also shows the people-friendly image of Lei Jun and the Xiaomi brand from the side. Before the end of the live broadcast, Lei Jun once again thanked netizens for their attention and support, and said that Xiaomi will continue to work hard to bring more innovative and cost-effective products to users.
This live event not only created momentum for the further promotion of the Xiaomi SU7, but also cleverly resolved the controversy caused by the similarity of clothing. With his unique sense of humor and affinity, Lei Jun once again narrowed the distance with consumers and showed the unique charm of the Xiaomi brand.
In the technology industry, similar clothing may cause a heated discussion, but in the end, it is those products that are truly innovative and cost-effective that can win the recognition of the market and users. It is with this concept that Xiaomi continues to make steady progress in the smartphone market and has won the love of many consumers. As the leader of Xiaomi, Lei Jun's personal image and style have also become part of the brand communication, adding a lot of topicality and affinity to Xiaomi. The response to this "shirt collision" incident is undoubtedly a successful display of Lei Jun's personal charm and brand image.