On May 1, a number of new energy vehicle companies successively handed over their April report cards. Among them, BYD still dominates, with sales reaching 313,200 units, rising month by month, Xiaomi Auto delivered more than 7,000 vehicles in the first month, and the M9 has started the hurricane mode on the 500,000-yuan track.
However, there were also disappointees in the market: Ideal and Aion both saw month-on-month declines. In order to reverse the decline, the ideal "last battle", the whole system started an unprecedented price reduction in April.
In the view of industry insiders, in the future, with the implementation of trade-in policies in various places, the penetration rate of new energy vehicles is expected to continue to increase. Correspondingly, the fierceness of market competition will increase simultaneously.
BYD increased by about 49% year-on-year
According to data released by BYD, the leading new energy vehicle company sold 313,200 vehicles in April, a year-on-year increase of 48.96% and a month-on-month increase of 3.57%, and sales continued to rise. Among them, BYD's Dynasty and Ocean series sold 297,900 units, Denza Automobile sold 11,100 units, while the million-level Yangwang brand sold 952 units, and Formula Leopard Automobile sold 2,110 units.
In terms of exports, BYD exceeded the 40,000 mark for the first time. Overseas sales in April reached 41,000 units, up 176.6% year-on-year. In the first four months of this year, BYD's overseas sales have reached 138,900 units.
Xiaomi car "handed in" for the first time
It is worth mentioning that a new face appeared on the list of new energy vehicle companies in April - Xiaomi Automobile. Since its official launch on March 28, Xiaomi's first model SU7 has received "sky-high traffic", and its delivery has always attracted market attention.
According to the data, Xiaomi SU7 delivered 7,058 units in April. Lei Jun, chairman of Xiaomi Group, said bluntly: "We truly deliver when we go public, and we deliver on volume. As of 24 o'clock on April 30, the number of Xiaomi SU7 locked orders reached 88,063, of which 28% were female car buyers, 29% were BBA owners, and 52.5% were Apple users.
Xiaomi Auto said that Xiaomi SU7 is making every effort to expand production capacity and accelerate delivery to ensure that the target of 100,000 units delivered this year is achieved.
Hongmeng Zhixing won the new power championship for a second time
According to the data, Hongmeng Zhixing delivered 29,600 new cars in April, winning the monthly sales champion of China's new power brands. The key is that Hongmeng Zhixing has gotten rid of the situation of asking the M7 to take the lead.
The 500,000-yuan Wenjie M9 and Zhijie S7 both began to contribute to the delivery volume. Among them, the delivery volume of the M9 reached 13,400 units, beating many luxury brands and topping the monthly sales list of the domestic market segment of more than 500,000 yuan; the new M7 delivered a total of 133808 vehicles from its launch to April 30, with a total of 180,000 units in nearly half a year; the new M5 of the Wenjie was launched within 24 hours of its launch, with a total of 4,031 units, and the re-released Zhijie S7 also achieved 4,546 units in April. The new member STELATO and the first executive-class luxury flagship sedan S9 were unveiled at the Beijing Auto Show, and the future performance is worth looking forward to.
Aion and Ideal are in a bottleneck
Aion and Ideal, which had a great time last year, have recently fallen into an embarrassment. The deliveries of the two new energy vehicle companies both declined month-on-month, and Aion saw a year-on-year decline of more than 31%. In April, Aion's overall sales were 28,100 units, down 31.45% year-on-year and 12.43% month-on-month.
In fact, in the first quarter of this year, Aion's sales have declined. Its cumulative sales in the first quarter were 74,200 units, compared with 84,200 units in the same period last year, and the decline in sales is an indisputable fact. Since March this year, many models of Aion have also followed BYD's pace to start price reductions. As for how effective it will be, it remains to be seen.
Ideal completed the delivery of 25,800 vehicles in April, a slight increase of 0.41% year-on-year and a decrease of 11.03% month-on-month. In the face of the pressing of competitors, the sales pressure of Ideal has increased significantly this year. In the first quarter of this year, Ideal had sharply lowered its delivery expectations, and then the new power car company started an unprecedented price cut.
Ideal said that under the dual effect of the new price system and a richer product portfolio, the number of orders increased rapidly in late April, "because it will take some time for orders to be transmitted to the delivery volume, it is expected that the delivery volume in May will be better reflected." ”
Xiaopeng and Nezha are obviously lagging behind
Compared with the above-mentioned new energy car companies, Xpeng Motors and Nezha Motors are significantly lagging behind.
Among them, the delivery volume of Xpeng Motors has not exceeded 10,000, and 9,393 new cars were delivered in April. Although Xpeng's deliveries in April increased by 32.69% year-on-year, this was also due to the low base last year. In the first four months of this year, Xpeng delivered only 31,200 new vehicles.
Nezha Automobile, which has recently been caught in the public opinion turmoil of "suspension of production", only delivered 9,017 new cars in April, a year-on-year decrease of 18.62%, and a year-on-year decline for three consecutive months. In the entire previous quarter, Nezha Automobile's performance was sluggish, with a total of only 24,400 deliveries, a year-on-year decrease of 6.9%.
Recently, a number of institutions have signed agreements with Hezhong Automobile, the company behind Nezha, to provide a total investment of no less than 5 billion yuan to Hezhong Automobile. However, the above-mentioned institutions also clearly require Hezhong Automobile to achieve an IPO as soon as possible. Judging from the current delivery situation, Nezha Automobile may still be difficult to "hematopoiesis" itself.
"Trade-in" will further catalyze the market
The Ministry of Commerce, the Ministry of Finance and other 7 departments recently jointly issued the "Implementation Rules for Automobile Trade-in Subsidy" to clarify the subsidy policy for automobile trade-in funds.
Among them, the subsidy for the purchase of new energy vehicles is 10,000 yuan, and the subsidy for fuel vehicles is 7,000 yuan. In addition, the detailed rules make it clear that the subsidy funds for car trade-in will be shared by the central and local finances in a ratio of 6:4, and the specific sharing ratio will be determined by region.
After the issuance of the detailed rules, Beijing, Guangdong, Inner Mongolia and Guangxi also followed up to implement the latest car replacement subsidy policy and issue automobile consumption coupons to drive consumption in the automobile market.
According to Cui Dongshu, secretary general of the China Passenger Car Association, as of 2023, the number of passenger cars in China will be about 260 million, of which 15.83 million vehicles with China's emission standards of three or below, accounting for 6%. In the view of industry insiders, driven by policies, there is a large space for automobile scrapping, so the penetration rate of new energy passenger vehicles is expected to continue to increase.
China Business Daily's WeChat is synthesized from China Fund News, China Automotive News, and Daily Economic News