On the afternoon of April 18, Lei Jun, founder, chairman and CEO of Xiaomi Group, started a live broadcast at Xiaomi's Beijing Delivery Center, chatting with netizens about the 20 days of Xiaomi SU7 on sale, and responding to many netizens' concerns online. At the beginning of the live broadcast, Lei Jun personally drove the Xiaomi SU7 to appear, and the number of viewers exceeded 100,000 and the number of likes exceeded 4.8 million in just 1 minute of the broadcast, and the live broadcast lasted for 20 minutes, with 44 million likes.
The opening form of this live broadcast is not a direct "link", but Lei Jun first led everyone to visit the delivery center of Xiaomi Automobile. Lei Jun said, "Today's live broadcast does not bring goods, let's chat." Lei Jun also connected with Wei Jianjun, chairman and executive director of Great Wall Motors, in the live broadcast. As of the end of the live broadcast, Lei Jun's live broadcast has received a total of 190 million likes.
Lei Jun said that Xiaomi's car delivery center currently covers 29 cities across the country, and these cities cover the main market for new energy vehicles. By the end of this year, Xiaomi car delivery centers will cover 40 cities. Lei Jun also revealed that Xiaomi SU7 has started the delivery of the official version of the model in Beijing and Shenzhen today.
In addition, Lei Jun also responded to the question of car losses in the live broadcast, he said that today's pure electric car (market) has never heard of any (company) making money, basically outrageous car will lose more than 100,000 yuan.
Refuting rumors about Shuangwen life: I am not the top student in the college entrance examination
Kari also doesn't have an icy 4 billion
In the live broadcast, Lei Jun refuted the rumors of his "cool life". Lei Jun said that he was not the top student in the college entrance examination, and he did not score 700 points. And there is no cold 4 billion in Carry, I hope everyone can help refute the rumors.
Lei Jun also said: "When I was most frustrated, it was not that Cari only had a cold 4 billion, I was like everyone, I came from the countryside, relying on diligence, hard work, and the opportunities of this era step by step to get to where I am today." Success in life is not cool, it depends on dreams, struggle and the help of nobles. If it weren't for the support of so many rice fans today, I believe that the Xiaomi SU7 would not be so successful. ”
Regarding the news circulating on the Internet, Lei Jun said, "Let's just look at it and smile, these are not true, so I implore everyone to help me refute the rumors." They told me that when I became the first male protagonist of Shuangwen, I was uncomfortable. I really hope that rice noodles, some friends have recently told me that he is a thunder fan, this will help me refute the rumors anyway. I don't know how to express it, but I hope you can understand my feelings. It's just that there are a lot of rumors and rumors on the Internet, and you can never finish the rumors. ”
In the live broadcast, many netizens commented that Lei Jun was a billionaire, and Lei Jun said that he really didn't count it.
On December 1 last year, pictures of Lei Jun, the founder of Xiaomi, circulated on the Internet. The picture copy shows that "when Lei Jun was the most depressed, there was only 4 billion left in the bank card."
Image source: Network screenshot
On December 1, 2023, Xiaomi said through its official Weibo @Xiaomi company spokesperson that a large number of false rumors about Lei Jun, the founder of the group, appeared on the Internet today, and the so-called "cold 4 billion" is purely false and completely untrue. Please don't believe it, don't spread it. Life is never a cool article, but a down-to-earth process, thank you for your understanding and support.
Lei Jun himself forwarded and commented: "Life is never a cool article, it is a down-to-earth process, thank you for your understanding and support." ”
Dress like Steve Jobs and Musk?
Lei Jun responded: Wronged, it's a shirt
Regarding the ridicule on the Internet that he imitated Musk in his dress at the Xiaomi press conference, Lei Jun called it a "not in vain", he said, "I'm actually quite depressed, there are only a few colors of men's suits, and Musk's dress, it seems that he has only seen him wear it once, and he really accidentally hit the shirt." If I'm going to imitate Musk, I can imitate it even better. ”
"What's even more aggrieved is that he used to make mobile phones, and he was also said to imitate Jobs. At that time, I didn't think about changing my clothes at the development conference, so I went on stage in my usual clothes, and if I imitated Jobs, I could "cosplay" it more likely. He said.
Lei Jun said that Xiaomi is a company with a whole ecology of people, cars and homes, and the core is a technology company, focusing on scientific and technological innovation. More than a decade ago, he visited Musk and was one of the first owners of Tesla. "Don't compare me with Musk, I don't do exactly the same thing with him, it's not easy to compare, but they have helped the popularization of science and technology and promoted the progress of society. ”
Car sales are three to five times higher than expected
Netizens urged Lei Jun to go to the factory to make screws
Lei Jun said in the live broadcast that Xiaomi's car sales were three to five times higher than expected, which is also a headache. But the partners are more powerful, and the speed is very fast.
Lei Jun thinks, "In the past 20 days, to be honest, Xiaomi SU7 is so hot that I am so worried about it every day, because after it is too hot, it will start a national public beta, 360 degrees without dead ends, almost every little detail (is) magnified, and many of them don't particularly understand the car, so all kinds of interpretations, all kinds of analysis, this makes me really nervous." These 20 days have passed,My nervous mood has been relaxed a little,Xiaomi car in such a high-intensity"miserable' national public test,I think Xiaomi SU7 can bear it。 ”
In response to a question about whether Xiaomi cars have been successful, Lei Jun said that it is too early to talk about whether Xiaomi cars are successful, but the first stage is considered a success. The car-making cycle is relatively long, Xiaomi is a long-term enterprise, and now it needs to grasp the quality of the car and serve customers well.
During the live broadcast, many netizens urged Xiaomi SU7 to be delivered quickly, and even joked to ask Lei Jun to go to the factory to make screws, Lei Jun responded, "Many people urge us to deliver faster, and also say that Mr. Lei, can you go to the factory to make screws." I would also like to take this opportunity to tell you that our factory is a modern factory, and the main processes are fully automated production. In fact, when I go to make screws, it is not as fast as machine production, which is purely adding to the chaos. ”
According to the Securities Times, in response to netizens' questions about whether Xiaomi Weilai will launch off-road vehicles, Lei Jun said that there is no such plan for the time being, "Great Wall's off-road vehicles are doing very well." Lei Jun reiterated in the live broadcast that future model plans are kept secret within the company.
Lei Jun's live broadcast responded to the problem of car manufacturing losses
Recently, it was reported that Citi released a report that it is expected that the delivery volume of Xiaomi Group's SU7 will reach 5,000 to 6,000 units in April, and the annual delivery volume will be about 55,000 to 70,000 units, and it is expected that Xiaomi will lose an average of 68,000 yuan per SU7 sold in 2024, and the entire car-making business will lose a total of 4.1 billion yuan.
In response to this news, a relevant person from Xiaomi Group responded on Weibo: "This information may be quite biased. Li Jianjian, managing director of Jiuding Investment Manufacturing Department, told the first financial reporter that compared with the huge R&D investment in the early stage, the gross profit margin of the first car of the car company is not important. What is more important is the market feedback, whether everyone agrees with it.
According to Yicai, on today's live broadcast, Lei Jun also responded to the question of cost performance, saying that today's pure electric car (market) has never heard of any (enterprise) making money, and basically an outrageous car will lose more than 100,000 yuan. So in an industry with huge losses, everyone really doesn't talk about cost performance.
Lei Jun also said in a previous interview that the current electric vehicle market is so competitive that only Tesla dares to raise prices. At present, many pure electric vehicles, except for Tesla, are losing huge amounts.
According to the relevant research report of Shanghai Securities, Xiaomi SU7, as Xiaomi's first automobile product, has achieved good order results. In the long run, Xiaomi has a customer base, with 641 million monthly active users worldwide, and a large number of potential customers for Xiaomi automotive products. From the perspective of financial strength, Xiaomi has prepared a large amount of reserve funds for the car-making business. In 2023, Xiaomi Group invested 19.1 billion yuan in R&D, and it is expected that R&D investment will reach 24 billion yuan in 2024. The capital reserve ensures the sustainable development of product technology, and can also help Xiaomi Auto seize market share in the fierce price war.
Source: National Business Daily