The AI version of "Liu Qiangdong" made its live broadcast debut, attracting 20 million people in just one hour of broadcasting! Netizens jokingly said: There is no emotion, it's all skills.
On the evening of April 16th, Liu Qiangdong, the founder of JD.com, appeared in the live broadcast room of Jingdong Home Appliances and Jingdong Supermarket at the same time, introducing a variety of TVs, air conditioners, ingredients and other products in one go, interspersed with lottery and welfare. According to the disclosure of Jingdong Supermarket, the number of viewers in the live broadcast room exceeded 13 million and the number of sales orders exceeded 100,000 in just 40 minutes after the broadcast of "Dongge" was broadcast, and the number of viewers soared by more than 20 million in one hour of live broadcast, creating the highest peak of the number of viewers since the opening of the live broadcast room of Jingdong Supermarket, and the average stay time of users reached 5.6 times the daily average, and the cumulative turnover of the whole live broadcast reached 50 million yuan.
Behind the popular live broadcast room, JD.com's self-developed Yanxi multimodal digital human system plays an important role in technical support. According to the company, the Yanxi digital human system is developed by Beijing Jingdong Shangke Information Technology Co., Ltd., a wholly-owned subsidiary of JD.com, which currently has 323 patents related to artificial intelligence, covering information processing, language training, biological model construction, image recognition, human-computer interaction and other aspects.
Although the Yanxi digital human system has been trained and matured, from appearance and demeanor to the details of the movements, and even Liu Qiangdong's Suqian accent Mandarin is imitated in place, the mechanized broadcast without interaction throughout the whole process still makes people question, "can the digital human live broadcast replace the real live broadcast". Some people think that digital humans have low cost, fast replication, 24-hour "standby", and can continue the anchor traffic, while others feel that it is difficult for digital humans to establish an emotional connection with users like real people, and live streaming requires anchors and consumers to communicate and connect.
Relevant data show that the core market size of China's digital human in 2022 will be 12.08 billion yuan, a year-on-year increase of 94.2%, and it is expected to reach 48.06 billion yuan in 2025. E-commerce is the industry with the largest demand for products, and the low-cost and high-efficiency characteristics of digital human anchors can create greater business increments for merchants.
In addition, the AI industry in mainland China is in a period of rapid development, and the iteration of AI technology is changing with each passing day, which also brings huge imagination space to the live broadcast of digital humans. Up to now, the AI industry in mainland China has attracted more than 500,000 enterprises to make in-depth layouts, covering 183 industrial links, including a large number of high-tech enterprises and specialized and special new enterprises, which are mainly distributed in Guangdong, Jiangsu, Shandong and other places.
In terms of patented technology, the number of patents related to the AI industry has exceeded 1.2 million, and continuous technological innovation has endowed "digital human anchors" with more personality capabilities. In addition to JD.com, many leading e-commerce companies, such as Douyin, Pinduoduo, and Taobao's "digital human anchors", have basically equipped with AIGC capabilities, which can interact according to the real-time questions and behaviors of fans and audiences, and effectively undertake some sales functions and consulting needs in the live broadcast room.
It is undeniable that there is still a lot of room for technological development for "digital human anchors" to establish a true connection with the audience and then realize traffic conversion. However, this time, Liu Qiangdong, as the founder of a leading e-commerce company, personally demonstrated the live broadcast of digital people, which may really indicate that the era of AI anchors replacing real anchors in all or most of them is coming.