On April 16, the topic of "Is 138 yuan a haircut considered an assassin" ranked first on the Douyin city hot list. For a while, the price of haircuts was hotly discussed by netizens. Regarding the incident, netizens have different opinions, some people think that the barber shop clearly marked the price is reasonable, and some people think that the price of the haircut is indeed inflated and unacceptable. On the 16th, the reporter's investigation found that the price of the barber shop has risen again and again, and the original price of the barber shop in the business district has become a common phenomenon of more than 100 yuan, and many consumers said that the price is too high and is unwilling to pay for it, and the price they can accept is forty or fifty yuan.
Affair:
Whether the 138 yuan haircut is an "assassin" or not, netizens have mixed reviews
"138 kills!" Recently, such a video has attracted great attention from netizens. On April 13, in a men's barber shop in Chengyang District, Qingdao, a mother had a dispute with the barber because the price of 138 yuan for her son's haircut was too expensive, and the barber said that he could give the customer a group purchase price of 88 yuan, but the customer still didn't buy it, claiming that he didn't know the price in advance and only 24 yuan, and finally took his son away without paying a cent.
It is understood that on the 15th, the Chengyang District Market Supervision Bureau inspected the store and did not find any illegal acts. The clerk also said that he would no longer pursue payment from customers, hoping that the situation would be calmed down. On the 16th, the reporter called the store several times, but could not get through.
The reporter saw in the Douyin preferential group purchase that the price of the men's haircut in the store is 88 yuan, the price of traditional face trimming is 78 yuan, the price of hairstyle + face trimming + maintenance + nasal cleaning + blackhead nemesis is 238 yuan, the price of men's perm is 298 yuan, and the boss lady washes, cuts and blows is 108 yuan. The store has a score of 4.5 on the Douyin platform, with an average price of 97 yuan per person. In the user evaluation is also polarized, some users mentioned that the store has a beautiful environment, the service is in place, the price is reasonable, and the value for money is good, and some users are dissatisfied, and the user has a conscience evaluation: "Come to get a haircut, but at the checkout, it is said that the member is 88 yuan, and the non-member is 138 yuan, and finally has no choice but to pay 138 yuan." It's not that the price of 138 yuan can't stand it, but Douyin is 88 yuan, but the offline customer is 138 yuan, and the cut is as unacceptable as the 15 yuan cut!"
As soon as this video came out, it immediately caused heated discussions on the Internet, and netizens had different evaluations. Some netizens said that the price of a haircut of 138 yuan is indeed too high, and some netizens think that the price is voluntary.
Netizen Xiaohui said: "To be honest, 138 yuan for a haircut, 90% of people will feel expensive." ”
Netizen Nanfang said: "Inform 138 yuan in advance, I believe that people who can't accept it won't cut it." ”
Netizen Liu said: "Ask for the price before the haircut, accept it, otherwise ignore it, if the barber is not clear about the price, it is a deception to negotiate the price after the haircut." ”
Netizen Hong'er said: "Expensive is really expensive, but the price is clearly marked and bought and sold voluntarily, and you can't leave without paying." ”
In this regard, lawyer Wang Baobao of Shanxi Junhan Law Firm released a video saying, "Although the barber shop has reached more than 100 yuan now, the 138 yuan haircut does belong to the haircut assassin." But whether it is effective or not depends on whether the price is clearly marked. If the store has a public notice clearly indicating the price before the haircut, or clearly informs the customer of the price of the haircut, it means that the customer knows the price and still agrees to the haircut, even 1388 yuan has to be paid. If there is no notice board, or the notice board is in a very obscure place, or if the other party is asked before the haircut, then the store's claim is not effective for customers, but it still reminds everyone that whether it is a haircut or something else, the store will clearly inform the price before making a purchase. ”
Survey:
It has become a common phenomenon that the original price of washing, cutting and blowing in the barber shop in the business district is over 100
On 16 July, this reporter visited several relatively large barber shops located in a business district in Shinan District, and found that basically the price of washing, cutting and blowing is about 100 yuan, and some shops are even higher, and the price of Meituan group purchase is relatively favorable, which can be about half cheaper. And some of the small barber shops located on the street are still very affordable. Walking into a mid-to-high-end barber shop near the business district, the reporter saw that the price of perm and hair dyeing on the price list is 480 yuan, and the price of imported brand perm and dyeing is 1000 yuan to 3000 yuan, and there are 68 yuan, 128 yuan, and 280 yuan for hair cutting. In addition to the exquisite decoration, the chairs used for washing hair are massage seats, and customers are also provided with drinks and snacks.
Barber shops near the business district are generally more expensive. The DO MY HAIR styling and cutting prices are 90 yuan for a designer hair cut and a 160 yuan director hair cut near the MixC in Shinan District, and the corresponding promotional prices on Meituan are 40 yuan and 83.9 yuan respectively. According to the staff at the store, there is no difference between the Meituan price and the in-store price. The price of hair dye is 820 yuan for long hair, 560 yuan for short hair, and 900 yuan for perm. There will be a discount activity for the card, and the 1000 yuan can be discounted by 20%, and the more money you charge, the greater the discount.
The original price of a barber shop designer investigated by the reporter was 100 yuan, and the price of Meituan was 53 yuan
The price of the hair cut at SWEET SALON, which is also located near the Mixc, is 100 yuan for a senior designer to cut the hair and 180 yuan for the design director, and the designer washes and cuts the blow at Meituan at a preferential price of 53 yuan. The store starts from more than 500 yuan, and its card discount activities include 7% off 1000 yuan, 65% off 2000 yuan, 6% off 3000 yuan, and 5% off 5000 yuan. The store manager operation price is more expensive, 280 yuan for a hair cut, and two or three thousand yuan for a perm.
A hair salon with a high ranking in Meituan and a location outside the business district has a relatively low price. The price of the technical director's hair cut is 69 yuan, which has remained unchanged for many years, the price of Meituan is 36 yuan, and the price of the manager's hair cutting is 129 yuan.
The price of the street barber shop in the community is much more affordable in comparison. Located in the West Coast New District, Fuchunjiang Road residential area of the small shop on the street is simple, there is only one older barber, the price of hair cutting is 25 yuan, hair dyeing from 100 yuan, perm is divided into hot and cold perm, respectively, from 200 yuan and 150 yuan. The price of the barber shop in the community is also very close to the people, and the price of the haircut in a barber shop in a community on Pingjiang Road in the West Coast New District is 20 yuan.
From this point of view, when customers consume in mid-to-high-end stores, geographical location, service, environment, and technology are all added value. This kind of store consumer group is generally young people. Street shops are more popular with middle-aged and elderly people. "I've been running a barber shop for twenty or thirty years, and the price of washing, cutting and blowing was originally 20 yuan, but it rose to 25 yuan three years ago. The owner of a hairdresser said.
A barber who has been in the industry for 12 years told reporters that he believes that the price of a haircut of more than 100 yuan is within a reasonable range, and the longer the barber has been in the business, the higher the technology, and the higher the charge. "During our career, we have at least two technical trainings every year, each time costing 5,000 yuan to 20,000 yuan. I went from designer to director, and from director to store manager, and the price of cutting hair has changed from 30 yuan to 68 yuan, and then to 128 yuan now. The fee of more than 100 yuan for washing, cutting and blowing is very common and normal for a barber who has been in the business for more than seven or eight years. Of course, this also depends on the technique, and even some barbers can cost thousands of dollars for a single haircut. The price depends not only on the barber's skills, but also on the group served and the positioning of the store. The price of basic shopping mall stores will be relatively expensive, firstly, the cost is high, the rent is expensive, and secondly, there is no very mature technology, and it is not easy to survive under the pressure of high competition in shopping malls. Generally, you can judge the charging standard of this store by looking at the location and decoration. He told reporters that the prices are now clearly marked, and of course, they will also launch some card discounts to attract more customers.
The original price of a haircut in a barber shop investigated by the reporter was 90 yuan and 160 yuan respectively, and the price of Meituan was almost halved
The reporter saw on Meituan that the price of barber group purchase in many mid-to-high-end barber shops is only thirty or forty yuan, but the original price is about one or two hundred yuan. The barber told reporters, "This is because some stores have launched the first order discount in order to attract traffic, and the second time you go, you may not be able to enjoy such a low price." ”
Consumer:
The price of haircuts has risen again and again, and forty or fifty yuan is in line with psychological expectations
Washing, cutting and blowing is more than 100 yuan at a time, can consumers pay for such a price?
The reporter interviewed a number of consumers aged 20-50, whose haircut prices range from 20 to 50 yuan on weekdays. Most people think that the price of washing, cutting and blowing is getting more and more expensive, but they generally can't accept the price of more than 100, and forty or fifty yuan is more in line with their psychological expectations. Wang Jing, a 24-year-old Laixi native, told reporters that her haircut is usually about forty or fifty yuan. "I always ask the price first, and the last time I met a haircut for 120 yuan, I turned around and left. Ms. Sun, who now works in a private school in Pingdu, also said that she usually cuts her hair for 48 yuan, and no matter how high the price is, she feels that it is not necessary.
Many consumers said that in recent years, the price of washing, cutting and blowing has risen again and again. In this regard, some people choose to apply for a card to enjoy discounts, and some people choose to change stores. "When I went to college, I was about thirty or forty yuan, and after graduating from college, the price of a haircut rose to 68 yuan, and now it is 128 yuan, because the barber has been promoted from director to store manager, so the fee is higher. But I belong to the category of once I trust a person, I won't find someone else to cut my hair, but fortunately, I can still accept the price after the discount, and girls don't need to cut their hair often. Xiao Xun, a 25-year-old who works in Shinan District, said.
"Post-70s" Brother Yuan's original barber shop price rose to nearly 100 yuan, he said that the price is too high to accept, "I think men's haircuts are generally 30 yuan is about the same, the original store price has risen, I changed to a cheap shop cut, but this penny is worth it, expensive reason, low price may not be very satisfactory." ”
The price of haircuts is high, and many consumers choose to reduce the price by applying for a card to enjoy discounts, but consumers are also worried about prepaid consumption while applying for a card, and are afraid that the barber shop will suddenly close and run away. "I charge the card at the barber is generally 600 yuan or 1000 yuan, and the discount I enjoy is not much, maybe 9% or 7% off, but I don't dare to charge too much, for fear that the barber will quit or the shop will go out of business, and if there are only a few hundred yuan left in the card, I won't care so much. Xiao Xun said.
"Post-90s" Gong Daying charged a card of 5,000 yuan at a barber shop in a shopping mall at one time and enjoyed a 50% discount, but at the same time, he was also worried about the closure of the business. "The original price of washing, cutting and blowing is 100 yuan, and the price of 50 yuan is more reasonable after the discount, I think the TONY cut in that store is good, I will always look for him to cut, so I just got a card at his house. But to be honest, there is also a disadvantage to charging too much money, which is that I am worried about the operation of the store, and what will happen if the store is closed, which also worries me. ”
There are also some consumers who have no requirements for hair cutting results, and their usual hair cutting prices are generally twenty or thirty yuan. Han Jinliang, a "post-80s" family who lives near Fuchunjiang Road in the West Coast New District, usually cuts his hair for 25 yuan, "I don't have too high requirements for haircuts, as long as the roadside shop can cut it short." The same is true for Brother Sun, a "post-70s" who works in a foreign company in Chengyang District, "I will go downstairs to the community to find an acquaintance for 20 yuan and push it with a clipper, just make a profit, this price has always been the same." ”