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All statements in this article are based on reliable information, and the sources are detailed at the end of the article
I don't know when it began, there were fewer and fewer barber shops in the village for 10 yuan, replaced by barbershops with dozens of yuan for a fee, luxuriously decorated and with massage tables.
Haircuts are just needed by people, and they belong to the category of clothing, food, housing and transportation, and they are not affected by e-commerce.
Logically speaking, this kind of business can be safe, but now barbershops have set off a wave of closures across the country.
Why is it that barbershops in the era of hot tub hair washing can be the same for decades, and in the era of water heaters, a number of barbershops will close down in a few years?
This is a strange phenomenon, many consumers say that the barber shop deserves it, so what is the barber shop that has violated the rules to provoke so many people, and the sky is angry?
1. Lie on the bed, 10,000 taels of gold
Many people now see a barbershop, and their bodies and minds tremble unconsciously, and their minds also think of what happened in the past.
It is an indisputable fact that many barbershops have a poor service attitude.
Most barbers smile and ask for warmth from people who spend money to do their hair, while they sigh and even verbally attack ordinary haircuts.
In order to ensure their profits, some barbershops will even do some "robbery while the fire is hot".
Halfway through the haircut, these people will suddenly find various reasons to complain to consumers, and then refuse to continue the haircut on the pretext that they will lose money if they don't make money.
You must know that at this time, consumers have just cut halfway, and at this time, they can only let it go, and finally a single haircut, the price has generally doubled.
And most of this kind of barber shops use low-priced hair clipping as a gimmick, and the advertising slogan is more like to trick consumers in, and then rip off customers.
The most infuriating thing about these barbershops is the hooligan style of service.
I don't know if the corresponding barber school did not conduct standardized training for these personnel, and many barbers were full of flesh.
There is a tone of reprimand in communication with consumers, and this kind of behavior cannot be better dealt with and punished.
Young men and women are either forced to accept or outright refuse to get a haircut for personal safety.
These hooligans drove away the parents of the barbershop.
A few years ago, there was a barber shop in Langfang University Town, and the store was not small, with more than a dozen barbers, most of whom were mainly men.
These people will ask for contact information from better-looking female students in a semi-blackmail manner when they are doing haircut services.
Many girls said that they did not dare to go a second time after going once.
For some girls who are resolute and do not give contact information, they often use some expensive products without the consent of consumers.
If consumers ask about it, they say that these products are hair-nutritious and free.
But once the haircut is finished, these people will change hands and count it all into the haircut cost.
There was a girl who had a haircut and spent more than 1,000 for some reason.
Eventually, the store went bankrupt after a year of operation, but judging by its style, it is not known how many similar stores exist in the country.
People choose barbershops to consume services, how can they accept this kind of angry and slaughtered service environment.
It is no exaggeration to describe these storefronts as lying on a bed, ten thousand taels of gold.
Second, the technology is backward and the level is insufficient
In fact, the barber is also an artistic craftsman in a certain sense, through the modification and cutting of the hairstyle, so that the face shape plays a role in promoting the strengths and avoiding the weaknesses of the appearance.
An excellent barber can not only enhance the appearance of customers, but also enhance the temperament and fashion sense.
Since different customers have different head shapes, hair textures and face shapes, barbers are required to have solid craftsmanship, backed by abundant artistic knowledge, combined with physiognomy characteristics, to design beautiful hairstyles.
But hairstyles are not static, almost every year to two there is a new wave of fashion, and there will be a round of innovation in haircut, cutting and perming techniques.
At this time, if you take out the technology of previous years, it will look earthy and outdated.
Therefore, the frequency of the barber profession exam is very high, and it is also necessary to go out regularly for further study.
Nowadays, all kinds of new hair products, conditioners, perms, etc., are more and more focused on the protection of the hair itself, and the functional types of products are more detailed.
Barbers are required to use these agents correctly, otherwise it will make the customer's image look very incongruous.
In all of the above cases, the store is divided into different levels according to the degree of completion.
Nowadays, most of the barbers are from technical schools, and their basic level is extremely poor, and they have no theoretical foundation, and even many township barber shops accommodate sixteen or seventeen-year-old junior high school dropouts to study.
These people have not undergone professional training, and many of them are difficult to explain after getting started, and their basic skills are particularly unsolid.
The basic skill of a barber is not only in haircuts, but also in physical strength and perseverance at work.
Most barbers need to stand, bend over, and rotate their hand muscles for a long time when they work, and the muscles are sore and swollen all over the body at the end of the day, which is a great drain on physical strength and energy.
It is difficult to guarantee that no one deliberately makes trouble and tries to evade the order, and the barber has to solve these unexpected situations, which will be extremely stressful psychologically and emotionally.
Some kind-hearted barbers will soon experience insomnia, anxiety, emotional out-of-control, etc., and the quality of work will plummet.
For example, when working, you will experience dizziness, hand tremors, and sweaty hands.
When consumers see the barber in such a state, they naturally lose confidence in it, and under this two-way influence, it is often difficult to describe the final product.
When a barber has no work skills and no enthusiasm for work, then it is a matter of time before the shop closes.
Third, the fee is high
Due to the rise in housing prices, utility bills and other factors, the upfront investment of a barbershop is getting higher and higher.
In a small county town in a fifth-tier city with an average income of 3,000 yuan, the rental price of the bottom merchant is about 3~40,000 yuan a year, and the average haircut price is 20~25 yuan.
Barbershops are more difficult to open, often after the previous barbershop chooses to close due to poor management or industry development needs, there is no new blood to join.
In the course of running a barbershop, the cost is higher than before.
It is undeniable that there are more and more types of products launched for various haircut hair dyes, which greatly enrich the material needs of the public for haircuts, but this also means greater costs.
Generally, there are at least 20 barber shops in a county, and in order to attract customers, they must roll in, and barbershops can only choose to recharge preferential activities.
In many cases, you have to stick to the money until you have a solid customer.
Then the massive amount of money invested before must be returned in time, and in the end, these early investments can only be transferred to consumers in different ways.
I don't know if many girls have found it, the price of your perm hair is getting higher and higher, and it is not uncommon for a single thousand.
In addition, in the process of consumption, new types of activities are often promoted.
For example, how many times can you enjoy free maintenance with the first charge of a few hundred yuan, etc.
Barbershops have gathered a lot of money through this kind of first rush activity, and when the store's funding gap is not particularly large, these shopkeepers generally rely on eating new to pay off the old, and can barely survive.
However, once the new consumers pay less and cannot offset the recharge activities of the old consumers, then these stores will choose to close their doors and leave.
In fact, fewer and fewer people go to the barber shop to dye their hair, and the price of a hair dye in the barber shop is between hundreds and thousands, but the price of hair dye is less than one-tenth of that.
Hair dyeing itself is not a very difficult task, and it is completely possible to dye your hair at home with the protection of key parts such as your ears and face, and a bottle of hair dye can be used many times.
Generally, fashionable young people who do not want to experience the latest colors, especially those who need to dye their hair black with less white heads, most of them choose to dye their hair at home.
In the past, haircuts for children have always been one of the main sources of income.
The barber industry is also particular about making the best money for women and children, and the price of haircuts for women and children is much higher than that of adult men.
After three years of the pandemic, many families have developed their own skills in giving haircuts to their children, and preschoolers do not have high requirements for hairstyles, and many beginners can get started directly.
The bangs trim that is the most common for women can now be done independently, unless it is an overall overhaul, and ordinary haircuts no longer need to go to the barbershop.
The barbershop lost two arms, and what did they rely on to hold on?
In recent years, the state has become more and more strict in the management of the barber industry, and the hooliganism that was common in the market in previous years has gradually disappeared.
Barbers without professional ability cannot realize their profits in this industry as soon as possible, so a large number of "rat feces" in the barber industry have been cleared out.
Now that the online platform is open, many barbershops have corresponding ratings and reviews in local recommendations, which reduces the chance of unfamiliar consumers stepping on the pit.
Similarly, some barbershops with poor ability have lost customers.
In short, the barber industry is the only industry that has not been depleted by e-commerce platforms due to the closure of e-commerce.
epilogue
If any industry wants to run smoothly and maintain profitability for a long time, it must be honest and customer-oriented.
You can get short-term benefits by stealing customers and defrauding customers, but under today's big data, these behaviors are nowhere to hide.
Really good stores will not disappear due to the changes of the times, but will become more and more popular due to the reputation accumulated over the years.
Many barbershops have closed down in recent years, and although there are many good merchants, most of them are self-inflicted.
For the barber shop that had used improper means to operate before, and now it has closed down, the majority of consumers can only say: deserve it!
Resources:
Why have barbershops, which are not affected by e-commerce, keep going out of business?
2023-10-27 14:09:31 Source: Changting Ancient Lane
Why have barbershops, which are not affected by e-commerce, keep going out of business?
2023-10-11 16:34:22 Source: Treading Snow Finance
Why have barbershops, which are not affected by e-commerce, keep going out of business?
2023-10-12 20:00:04 Source: Yushi Archives