Zhidou Automobile, which has been silent for a long time, released a new model today, which is the miniature car "Zhidou Rainbow" that the author was more optimistic about before.
There are three reasons for being optimistic about this car before, one is the endorsement of Geely Automobile Group, the second is the sales network of Emma Technology, and the third is that Zhidou has been silent for many years; the brand awareness of Zhidou Automobile has been very low in recent years when the sales of new energy vehicles have exploded, but Geely Automobile is still the first camp of its own brand, and with the blessing of this brand, it will be easier to open the market.
Emma Technology is actually Emma Electric Vehicle Company, the brand's two-wheeled and three-wheeled electric vehicle sales stores are very many, has achieved a city of multiple stores, so as long as the sales of Zhidou Rainbow are authorized to these Emma stores, its exposure rate is bound to be incomparable with other automotive products.
However, the success of a car also requires its own product strength to be strong enough, as the old saying goes, the iron has to be hard, but after all, Zhidou Automobile has been silent for many years, so the pricing of this car will inevitably be more cautious and conservative.
However, the results were unexpected, and the price was higher than expected.
- The Dawn version, 31,900 yuan, has a range of 125 kilometers
- The early sunny version, 35,900 yuan, has a range of 125 kilometers
- Yunshu version, 39,900 yuan, 205 kilometers of range
- Muguang version, 41,900 yuan, 205 kilometers of range
- Caiyun version, 43,900 yuan, 201 kilometers of endurance
The above prices are the selling prices before the subsidy, and the selling prices after the subsidy are 2.79, 3.19, 3.59, 3.79 and 39,900 yuan respectively.
The starting price of Zhidou Rainbow is too high, the starting price of Chery QQ ice cream is 29,900 yuan, and the starting price of 120 kilometers is 120 kilometers; the starting price of Wuling Hongguang MINIEV is 32,800 yuan, and the starting range is also 120 kilometers, but the popularity of these two brands in the automotive field is far from being comparable to Zhidou Automobile, Chery Automobile can be compared with Geely Automobile in the field of passenger cars, and the Wuling brand has a very high market share although the overall product positioning is relatively low.
Therefore, in the face of such competing products, Zhidou Rainbow can hardly play this headwind without a low enough price.
Interpretation of the model
The body size of Zhidou Rainbow is 3224*1515*1630 mm, the wheelbase is 2100 mm, the size standard is comparable to Wuling Hongguang MINIEV and Chery QQ ice cream, and the driving space is also in between;
The maximum power of the electric motor is 20kW, and the flagship version is 30kW, with a rear-mounted rear-wheel drive layout, and it can be said that its overall standard is basically a replica of the above two cars.
The power battery is a lithium iron phosphate battery, and the suppliers are Guoxuan Hi-Tech and Honeycomb Energy, which are also well-known suppliers. Therefore, the key point of this car is the configuration, unless its configuration scheme has obvious advantages, otherwise the sales of this car are destined to be high. However, its configuration scheme has no advantages, there are no airbags in the low-range and long-range versions, there is only one in the other versions, and it is also not equipped with ESP (body electronic stability program), and the short-range low-end version has no reversing image, but the 9-inch car screen is standard; there is no suspense about the plastic steering wheel and fabric seats, only the leather seats for the sub-top and flagship versions, and the low-end version has no air conditioning.
There is only 1 speaker in the whole car.
If there is any configuration of Zhidou Rainbow that is the most surprising, it must be the mechanical hydraulic power steering used in its short-range low-profile version, and the other versions use electric power steering; However, the theoretical hydraulic power steering has a clearer road feel, but such a miniature scooter does not discuss the meaning of the fun of handling.
Epilogue:
The final price of Zhidou Rainbow exceeds expectations, in terms of the situation of the Zhidou brand, the starting price of this car is between 2.0-25,000 yuan, and it is more promising to become a best-selling car as close to 20,000 yuan as possible;
Zhidou Automobile's sincerity is insufficient.
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