2024-2030 China Household Appliances Industry Market Monitoring and Investment Prospect Research Report

Report Number: 1758740

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　　China's automotive household appliance industry is an emerging industry, and its development status and competitive landscape are constantly changing, which will be analyzed below.

　　First, the current situation of the market

　　1. The market scale continues to expand. With the deepening of the development of automobiles, the automotive household appliances industry has also further developed and expanded, and the market scale has been expanding. According to relevant statistics, the market size of China's automotive household appliances industry reached 324 billion yuan in 2018, a year-on-year increase of 9.3%, and an average annual growth rate of 9.7%.

　　2. Diversification of product structure. The product structure of China's automotive household appliances industry is becoming more and more diversified, and it can be seen from the car audio, car audio and video system, car charger, car heat insulation layer, car electronic navigation system and other products that the diversity and complexity of the product structure are increasing day by day.

　　3. Technology and product quality are constantly improving. The technology and product quality of China's automotive household appliance industry are also constantly improving, and many enterprises continue to develop more advanced technology, strengthen product quality control, and make product performance more stable and reliable.

　　Second, the competitive landscape

　　1. Fierce competition. The competition in China's automotive household appliance industry is very fierce, with a wide range of products, high cost pressure, and increasingly fierce competition in the same industry, with many companies competing for market share and seizing more market share.

　　2. The competition pattern of enterprises is complex. The competition pattern of China's automotive household appliances industry is very complex, from the perspective of scale and strength, large enterprises and small and medium-sized enterprises coexist, and small enterprises occupy a relatively large market share.

　　3. Technology wins. In China's automotive household appliance industry, technology is an important factor in the development of enterprises, because technology determines the quality and performance of products, and the progress of technology will make the products of enterprises more competitive.

　　The market status and competition pattern of China's automotive household appliances industry are complex, and enterprises need to strengthen technological innovation, improve product quality, and grasp market opportunities in order to achieve sustainable development.

The "2024-2030 China Household Appliances Industry Market Monitoring and Investment Prospect Research Report" released by Boyan Consulting consists of 12 chapters. Firstly, the market development environment of the household electrical appliance industry and the overall operation situation of the household electrical appliances industry are introduced, and then the current situation of the market operation of the household electrical appliances industry is analyzed, and then the competition pattern of the household electrical appliances market is introduced. Subsequently, the report made an analysis of the business conditions of key enterprises in household appliances, and finally analyzed the development trend and investment forecast of the household appliances industry. If you want to have a systematic understanding of the household appliance industry or want to invest in the household appliance industry, this report is an indispensable and important tool for you.

The data of this research report mainly use national statistical data, General Administration of Customs, questionnaire survey data, and data collected by the Ministry of Commerce. Among them, the macroeconomic data mainly comes from the National Bureau of Statistics, some industry statistics mainly come from the National Bureau of Statistics and market research data, the enterprise data mainly comes from the National Bureau of Statistics large-scale enterprise statistical database and stock exchanges, etc., and the price data mainly comes from various market monitoring databases.

Table of contents of the text

Chapter 1: Overview of the development of the mainland household appliances industry

Section 1 Definition and Classification of Household Appliances Industry

1. Industry concepts and definitions

Second, the main product classification of the industry

3. Analysis of the characteristics of the household appliance industry

(1) The regional characteristics of the industry

(2) Seasonal characteristics of the industry

Section 2 Statistical Standards for Household Appliances Industry

1. Statistical departments and statistical calibers of the household electrical appliance industry

2. Statistical methods of household appliances industry

3. Data types of household appliances industry

Section 3 Analysis of the market environment of the household appliance industry

1. Analysis of the industry policy environment

(1) Analysis of industry management system

(2) Industry-related policy trends

(3) Industry development planning analysis

Second, the analysis of the economic environment of the industry

(1) Analysis of the international macroeconomic environment

1) International macroeconomic operation

2) Forecast of international macroeconomic trends

3) The impact of the international economic environment on the domestic household appliance industry

(2) Analysis of the domestic macroeconomic environment

1) GDP growth

2) Economic trend forecast

3) Correlation between macroeconomics and household appliances industry

Section 4 Analysis of the Industrial Chain of the Household Appliances Industry

1. Introduction to the industrial chain of the household appliance industry

2. Analysis of the downstream market of the industrial chain of the household appliance industry

(1) Market analysis of home appliance industry

(2) Market analysis of the real estate industry

(3) Progress and future planning of new rural construction

3. Analysis of the upstream supply of the industrial chain of the household appliance industry

(1) Copper supply and demand analysis and price trends

1) Copper market supply analysis

2) Copper market demand analysis

3) The price trend of the copper industry

(2) Stainless steel supply and demand analysis and price trend

1) Steel market supply analysis

2) Steel market demand analysis

3) Steel price trend

(3) Analysis of supply and demand and price trend of aluminum industry

Chapter 2 Analysis of the International Market Development of the Household Appliances Industry

Section 1 Analysis of the development of the international household appliances market

First, the development of the international household appliances market

Second, the layout of the international household appliances industry

Section 2 Analysis of the competition in the international household appliances market

First, the current situation of competition in the international household appliance market

2. Analysis of the competition trend of the international household appliance market

Section 3 Competitive Strategies of Multinational Corporations in the Mainland Household Appliances Market

1. The investment layout of major multinational companies in the mainland market

(1)飞利浦(Philips)

（2）松下（Panasonic）

(3)伊莱克斯(Electrolux)

(4) North American Appliances (ACA)

（5）惠而浦（Whirlpool）

(6) LG Electronics (LG)

(7) French Cyber (SEB)

(8)德国博朗(Brown)

2. Analysis of the competitive strategy of multinational corporations in the mainland

(1) The development status of multinational companies in the mainland household appliances market

(2) Changes in the competitive strategies of multinational corporations in the mainland household appliances market

(3) Typical M&A cases of multinational companies in the mainland household appliances market

Chapter 3 2019-2023 Import and Export Analysis of the Household Appliances Industry

Section 1 2019-2023 Import Analysis of the Industry to which Household Appliances Belong

1. Analysis of the total import volume of the household electrical appliances industry from 2019 to 2023

2. Analysis of the total import value of the industry to which household appliances belong from 2019 to 2023

3. 2019-2023 average import price trend chart of the industry to which household appliances belong

Fourth, the import of household appliances by country

5. Comparison of the average import price of the industry to which household appliances belong by country

Section 2 2019-2023 Export Analysis of the Household Appliances Industry

1. Analysis of the total export volume of the household electrical appliances industry from 2019 to 2023

2. Analysis of the total export value of the household electrical appliances industry from 2019 to 2023

3. 2019-2023 average export price trend chart of the industry to which household appliances belong

Fourth, the export of household appliances by country

Fifth, the average export price of the household electrical appliances industry is compared by country

Chapter 4 Analysis of the economic indicators of China's household electrical appliances industry

Section 1 Overall overview of China's household appliances industry from 2019 to 2023

First, the trend of changes in the number of enterprises

Second, the trend of changes in industry assets

Third, the trend of changes in industry liabilities

Fourth, the trend of industry sales revenue changes

Fifth, the trend of changes in the total profit of the industry

Section 2 Analysis of the supply of China's household appliances industry from 2019 to 2023

First, the analysis of the total output value of the industry

Second, the analysis of finished products in the industry

Section 3 Analysis of the sales of China's household appliances industry from 2019 to 2023

First, the industry sales output value analysis

Second, the production and sales rate of the industry

Section 4 Analysis of the operating benefits of China's household appliances industry from 2019 to 2023

1. Industry profitability analysis

2. Analysis of industry operation capabilities

3. Analysis of the solvency of the industry

Fourth, the analysis of industry development capabilities

Chapter 5 Analysis of the Competitive Landscape of China's Household Appliances Industry in 2023

Section 1 Analysis of Barriers in the Household Appliances Industry

1. Business barriers

Second, technical barriers

3. Brand barriers

Fourth, talent barriers

5. Other barriers

Section 2 The competition pattern of the household electrical appliance industry

1. Market concentration analysis

2. Analysis of regional concentration

Section 3 Analysis of the competition of the five forces in the household appliance industry

1. Competition among existing enterprises

2. Analysis of potential entrants

III. Substitute Substitute Weiwei Analysis

Fourth, the bargaining power of suppliers

Fifth, the bargaining power of customers

Section 4 2024-2030 Strategies for Improving the Competitiveness of the Household Appliances Industry

Chapter 6 Market Analysis of Major Product Segments in the Household Appliances Industry

Section 1 Market Analysis of Kitchen and Bathroom Household Appliances

1. Analysis of the development of the range hood market

2. Analysis of the development of the disinfection cabinet market

3. Analysis of the electric pressure cooker market

Fourth, rice cooker market analysis

5. Market analysis of microwave oven products

Section 2 Analysis of the Home Appliances Market

1. Electric fan market analysis

Second, vacuum cleaner market analysis

3. Market analysis of electric heaters

Fourth, humidifier market analysis

5. Water dispenser market analysis

Section 3 Market Analysis of Personal Care Household Appliances

1. Hair dryer market analysis

2. Electric shaver market analysis

3. Analysis of the electric iron market

Fourth, electric toothbrush market analysis

5. Market analysis of other personal care household appliances

(1) Electronic beauty device market analysis

(2) Electronic massager market analysis

Chapter 7 Analysis of the current situation of technological development of the household electrical appliance industry in mainland China

Section 1 Analysis of the development of energy-saving technologies in the industry

1. Industry product technical standards and energy efficiency standards

Second, the main energy-saving technology in the industry

(1) Frequency conversion technology

(2) Electromagnetic induction technology

(3) Temperature-sensing soft magnetic technology

(4) Far infrared heating technology

3. Analysis of the market prospect of energy-saving products in the industry

Section 2 Analysis of the development of intelligent technology in the industry

1. Analysis of industry intelligent technology supporting industrial development

(1) Analysis of investment and construction of smart grid industry in mainland China

(2) Analysis of Internet market and technology development

1) The development of the Internet

2) Internet basic resources

(3) Internet of Things development and technology analysis

1) Overview of the development of the Internet of Things

2) Characteristics of the development of the Internet of Things

3) The scale of the development of the Internet of Things

4) The development prospect of the Internet of Things

(4) Triple play development and technical analysis

1) The current situation of the development of the triple play integration

2) The development prospect of the development of the triple play integration

2. Analysis of the development of intelligent technology in the industry

(1) Overview of the development of fuzzy technology

1) Overview of the development of fuzzy control technology

2) Fuzzy home appliance system analysis

(2) Overview of the development of neural network technology

1) Overview of the development of neural network technology

2) Main features of neural network technology

3) Prospects for the development of neural network technology

(3) The development status of cloud computing

1) The development of cloud computing abroad

2) The development status of cloud computing in China

3) Progress in the standardization of cloud computing

4) Key technologies of cloud computing

Chapter 8 Analysis of Marketing Channels of Household Appliances Industry in Mainland China

Section 1 Industry Consumer Market Research

First, the market penetration rate of major household electrical products

Second, the purchase motivation of household electrical products

3. Plans to purchase household electrical products in the future

Fourth, the choice of place to purchase household electrical products

5. How to obtain information on household electrical products

Section 2 Analysis of Industry Marketing Channels

1. Analysis of industry marketing channels

(1) Analysis of the development of industry marketing channels

(2) The main sales channels of the household appliances industry

(3) The type of channel model of household electrical appliance enterprises

Second, the problems existing in the industry's marketing channels

3. Analysis of the development trend of industry marketing channels

Section 3 Analysis of Industry Marketing Strategies

1. Product strategy analysis

2. Analysis of price strategy

3. Channel strategy analysis

Fourth, the analysis of promotion strategy

Section 4 Industry Marketing Case Analysis

1. Galanz marketing case

(1) Brand status

(2) Product positioning

(3) Promotion strategy

Second, the marketing case of Midea

(1) Brand status

(2) Product positioning

(3) Promotion strategy

3. Joyoung marketing case

(1) Brand status

(2) Product positioning

(3) Defensive strategies for the soymilk machine market

Fourth, Supor marketing case

(1) Brand status

(2) Product positioning

(3) Joint marketing strategy

5. Philips marketing case

(1) Brand status

(2) Product positioning

(3) Promotion strategy

6. Vantage marketing case analysis

(1) Brand status

(2) Product positioning

(3) Promotion strategy

7. Marketing cases of Robam appliances

(1) Brand status

(2) Product positioning

(3) PR marketing strategy

Chapter 9 Analysis of the production and operation of major enterprises of household electrical appliances

Section 1 Case analysis of leading enterprises in the household appliances industry

1. Analysis of the operation of Guangdong Yilong Electric Technology Co., Ltd