"Among the five large supermarkets in Zhangxian County, Zhenshanmei Supermarket ranks first in sales during the New Year. Recently, Peng Xianming, general manager of Zhenshanmei Supermarket, shared his joy with reporters. The supermarket's top-ranked sales performance is inseparable from the huge role of our county in issuing government consumption vouchers to activate the consumer market and release consumption potential.
In order to further stimulate the vitality of consumption, release the potential of consumption, and vigorously promote the prosperity and development of the county's commercial and trade service industry, our county issued government consumption vouchers in Zhangxian County this winter and next spring at the end of January 2024. According to Peng Xianming, the person in charge of Zhenshanmei Supermarket, when the consumption vouchers were issued, it coincided with the Spring Festival, and the goods in the supermarket also made corresponding discounts, which could be used together with the consumption vouchers, and customers were also interested, and the supermarket sales increased significantly compared with previous years.
Peng Xianming, general manager of Zhenshanmei Supermarket
The first round of government consumption vouchers lasted for more than two months, during which more than 10,000 customers came to the store with consumption vouchers, and the customer flow increased significantly, about 15% more than usual.
The issuance of consumption vouchers not only stimulates the public's enthusiasm for consumption, but also provides support for the current enterprises to boost confidence, stimulate consumption and stimulate domestic demand.
Wei Tianlong, Marketing Manager of Sunshine Supermarket
The issuance of the first round of consumption vouchers has been widely publicized by the government and vigorously promoted by stores, and customer participation is particularly high, which has become an important way to attract customers, so that customers can enjoy corresponding preferential policies and discounts while shopping, and promote the growth of consumption. For our supermarket, customers have benefited, and the popularity of our store has also been improved, which has promoted a good interactive relationship between merchants and consumers.
"This consumption voucher distribution activity has formed a peak season atmosphere of 'continuous online and offline activities, and wonderful before and after the holiday'. It has injected strong confidence into the market, promoted the prosperity of the consumer market, and increased the willingness of the masses to consume. The relevant person in charge of the county commerce bureau said that he looked forward to the arrival of the next consumption voucher issuance, which will further stimulate the market consumption potential, create more sales opportunities for businesses, and bring more surprises and convenience to the lives of the general public.
Wang Peng, director of the e-commerce center of the County Bureau of Commerce
This year, it is planned to issue 1 million yuan of consumption vouchers for the people, and the first batch of consumption vouchers will be issued with 500,000 yuan, with a total of 25 enterprises participating, and as of March 31, 2024, a total of 26,000 consumption vouchers of various types will be issued.
Source: Hu Tingting, Wei Caiyun