From July 1st to July 3rd, 2024, the "China Retail Supply Chain Exhibition and Supermarket Sourcing Conference" will be held in Zhengzhou.
Author: RBF Business Group Editor: Hexiang
出品：零售商业财经 ID：Retail-Finance
At present, the development of the retail industry in mainland China has also entered a critical period of innovation and change, with the driving force of consumption continuing to increase, and the level of residents' consumption constantly improving. The demand for consumption upgrading at different levels of different consumer groups has made a profound change in the consumption structure of the mainland in terms of preferences, content, and methods, and put forward new requirements for the innovation and transformation of the retail industry.
On the basis of in-depth insight into the needs of consumer groups at all levels, enterprises need to take the initiative to adapt to changes in consumer demand, accelerate innovation and transformation, continuously adjust and optimize commodity categories, and strive to increase the supply of smart, fashionable, healthy and green products.
In order to gain insight into the needs of the retail industry, integrate advantageous resources, and explore the way of enterprise innovation, from July 1 to July 3, 2024, the "China Retail Supply Chain Exhibition and Supermarket Procurement Conference" will be held in Zhengzhou.
01Exhibition introduction
Since its inception, the China Retail Supply Chain Exhibition & Supermarket Sourcing Conference (hereinafter referred to as the "Super Procurement Conference") has focused on retail channels, attracting nearly 1,000 professional buyers of the retail system and thousands of retail channel dealers and wholesalers to participate in the conference every year. After four years of accumulation and growth, it has become a full-category, high-quality and authoritative annual event for the retail industry to create brand image, release new products, capture industry trends, and build in-depth contacts.
1. Traditional KA channel buyers
Every year, the exhibition attracts buyers from traditional KA channels such as Fat Donglai, Beiguo, Ginza, West Asia, China Merchants, Huangshang, Wumart, Yonghui, as well as joint procurement organizations such as Baoting Club and Huaihai Business Alliance.
2. New business retail enterprises
In addition to the traditional KA channels, new business retail representatives such as Freshippo, Discount Cattle, Outlet, Duole Hoarding, Tiaoma, Rongyipin, and Snacks are very busy have also been added.
3.CVS渠道
Covering convenience store channels such as Full, Yuelai Yuexi, 365, Jinhu, Tangjiu, and Linji.
4. Community group buying, private domain e-commerce
The organizing committee also cooperated with the Touch Group Association and invited a series of platforms such as Youjing Youtian and Meilintao to participate in group buying and private domain e-commerce.
5. Channel business
During the annual holding of the conference, it also attracted many channel businessmen to participate in the conference, such as Minglang, Libo, Yihao, Jiajiale, Runtianxia and many other channel businessmen.
6. Special channels
China Railway Mall, Sinopec Yijie, Daqiao Petrochemical, Zhongyuan Bank and other special channels.
02Exhibit Highlights
1. The market is huge
Based in the Central Plains and with convenient transportation, the exhibition attracts thousands of professional buyers from more than 20 provinces in North China, Central China, Northwest China, Northeast China and East China every year.
2. Authoritative hosting
Guided by the China Daily Miscellaneous Products Circulation Association, and authoritatively sponsored by the Super Procurement Association, Lianshang.com, Retail Business Finance and other institutions, the influence of the conference, the communication is strong, and the audience is guaranteed.
3. The effect is remarkable
Every year, the exhibition attracts thousands of professional visitors, and more than 80% of them are willing to cooperate on the spot.
4. Larger-scale
In 2024, the planned exhibition area is 33,000 square meters, which will cover many Internet celebrity products, trending products and powerful manufacturers.
5. Perfect service system
One exhibition, multiple services throughout the year, coordinated visits to supermarkets, leading professional buyers into production areas/factories, small docking activities and other services throughout the year.
6. Publicize vigorously
The conference will also provide exhibitors with multiple publicity coverage through self-media platforms and private domain traffic cooperation platforms, and increase corporate brand power and communication power.
7. Concurrent Events
The conference will also be held at the same time: discount forum, director private meeting and other concurrent activities.
8. Authoritative selection
The annual "Mai Feng Award" of the conference will invite 30-50 purchasing directors to participate in the online selection and professional selection, and finally determine the winners of the "Mai Feng Award".
03Exhibitor Description
1. Food and beverages: alcoholic beverages, snack foods, grains and oils, non-staple foods, condiments, etc
2. Daily necessities: daily chemical products, cleaning and washing supplies, beauty tools, etc
3. Prefabricated dishes and frozen and refrigerated foods: prefabricated dishes, semi-finished dishes, frozen and refrigerated foods, etc
4. Care and toiletries: kitchen supplies, tableware, household products, knitting home textiles, etc
Participation fee
1. Standard booth 9800 yuan/piece (9m² including basic configuration, door head heightened to 4m)
2. Raw space booth 980/m² (36m² minimum rent, designed and built by the enterprise itself)
04 Exhibitor Rights
1. VIP buyers recommended by exhibitors can get free accommodation places after being reviewed by the organizer, and the number is limited, first-served.
2. All exhibitors can participate in the conference and forum activities held during the exhibition for free to understand the development trend of the industry, and can also apply to participate in the procurement and supply dialogue activities.
Customers of 3.36m² and above can get a 30-minute new product roadshow promotion opportunity, while the quota is full.
4. Exhibitors will receive an online store of the organizing committee.
How to register
Click below to scan the QR code to consult