Abstract:The supply of green pork is greatly limited, and the import and export volume is relatively small due to the lack of international mutual recognition mechanism for green pork certification. At the same time, the cost of green food certification is high, and the certification supervision mechanism still needs to be improved, so the enthusiasm of enterprises for green pork certification has also weakened in recent years. According to the data, the number of approved green pork products in mainland China in 2022 will be 273, a decrease of 45 from 319 in 2021, and the output and demand of green pork will be around 27,700 tons.
1. Definitions and Classification
Green food pork refers to pork that is strictly monitored in pig breeding, slaughtering, processing, packaging, transportation, sales and other links to meet the standards of NY/T 2799-2023 "Green Food and Meat". Green food pork is produced according to a specific production method does not contain harmful substances or factors to human health, strictly tested by the relevant competent departments, and identified by specialized agencies, licensed to use the "green food" mark of pork, is from the pig environment, pig breed, feed, feeding, epidemic prevention, slaughtering, processing, packaging, storage, transportation, sales of the whole process of monitoring, is nutritional, hygienic, pollution-free high-quality pork.
Second, industry policies
The mainland government attaches great importance to the development of the green pork industry and has formulated a series of relevant policies. The Ministry of Finance and other departments issued the "Notice on Further Improving the Work Related to Government Procurement of Agricultural and Sideline Products in Poverty Alleviation Areas", giving priority to supporting green food and organic agricultural products. The Ministry of Agriculture and Rural Affairs has also issued the "Measures for the Traceability of Agricultural Product Quality and Safety Information (Trial)" and supporting systems, requiring tracking and recording of agricultural product quality and safety information, including green food, organic agricultural products and other certified products. At the same time, the General Office of the Ministry of Agriculture and Rural Affairs also issued the "Notice on Carrying out the Cultivation of Agricultural Brand Boutiques in 2023", requiring excellent varieties and outstanding quality, implementing standardized production and strengthening quality management.
Third, the development process
The green pork industry in mainland China has gone through three stages: infrastructure construction, accelerated development and comprehensive promotion, and has entered a stage of stable development driven by policy support and market demand. From the earliest agricultural reclamation system to the current extensive participation of the whole society, the green food industry has continued to grow and become a development strategy promoted by the state and a public undertaking led by the government. The number of production units and products of green food continues to grow, and the market demand for high-quality and environmentally friendly agricultural inputs continues to heat up, laying a solid foundation for the rapid development of green food. At the same time, the foreign exchange and cooperation of green food has also achieved remarkable results, and the international influence of green food has been enhanced. In the future, with the continuous improvement of consumers' awareness of health and environmental protection, the green pork market will continue to maintain a growth trend.
Fourth, industry barriers
There are high barriers to entry in the green pork industry in mainland China, mainly in terms of technology, capital, policies and standards. The production of green pork requires advanced breeding technology and equipment, and has high requirements for the scientific and technological content and technical level of the enterprise. The production cost of green pork is high, including breeding costs, processing costs, sales costs, etc., which requires enterprises to have strong financial strength. The government's support and supervision of the green pork industry has been continuously strengthened, such as the implementation of green food certification and the strengthening of environmental protection supervision, which has put forward higher requirements for business strategies. At the same time, the green pork industry needs to comply with a series of national standards and industry standards, including production standards, processing standards, quality standards, etc., which puts forward high standards for the production and quality control capabilities of enterprises.
Fifth, the industrial chain
The green pork industry chain is a whole-process quality control system from ecological breeding to healthy consumption. In the production process, measures such as organic feed, ecological farming and antibiotic-free are adopted to ensure the safety, nutrition and health of pork. In terms of quality and nutrition, the meat of green pork is delicious and tender, with a higher lean meat rate, lower fat content, and high organic selenium content, which is easy for the body to absorb and utilize. In terms of sales and consumption, the market demand for green pork is growing, reaching end consumers through online e-commerce, large-scale supermarkets and video stores, and is mainly divided into catering market and household market according to the field.
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