Abstract:The demand for deep processing of downstream Chinese patent medicines affects the average price of black chicken to a certain extent, caused by the fluctuation of the supply and demand market, the average price of the mainland black chicken market has shown fluctuating changes in recent years, resulting in a fluctuation in the scale of the industry, the data show that in 2022, the market size of the fresh food field of black chicken products in the mainland will be about 9.096 billion yuan, a decrease of about 1.2% compared with 2021, and the market size of the deep processing of grain and oil (mainly traditional Chinese medicine and meat products) of black chicken products in the mainland will be about 2.431 billion yuan in 2022, an increase of 1.42% compared with 2021.
1. Definitions and Classification
Black chicken products refer to foods or food additives with certain functions and uses formed after processing, treatment or deep processing with black chicken as the main raw material. According to the different uses and functions of black chicken products, it can be divided into fresh black chicken, quick-frozen black chicken, cooked black chicken and deep-processed black chicken products, etc., fresh black chicken refers to the use of healthy black chicken as raw materials, after a series of processing processes such as slaughtering, hair removal, internal organs, etc., the obtained uncooked black chicken, quick-frozen black chicken refers to the use of fresh black chicken as raw materials, after processing, rapid freezing and storage in a frozen state, can be stored for a long time, cooked black chicken refers to the use of black chicken as raw materials, after processing, pickling, baking, marinating, After frying and other processes, the obtained can be directly eaten black chicken cooked food, deep processing of black chicken products refers to the use of fresh black chicken or quick-frozen black chicken as raw materials, after a number of processing processes, the food or related products with specific functions and uses obtained, including medicine and health care products in the field of black chicken Baifeng pills and other blood tonic products are widely used.
Second, the business model
1. Procurement mode
The raw materials of the black chicken product industry mainly include black chicken, feed, veterinary drugs, etc., and the midstream black chicken product enterprises usually establish long-term cooperative relations with reliable suppliers of upstream black chicken breeding to ensure the quality and supply stability of raw materials, and some enterprises will also adopt centralized procurement methods to reduce procurement costs. At the same time, some black chicken product enterprises have laid out the upstream black chicken breeding, feed and veterinary drug fields to reduce industry costs and improve industrial operating efficiency.
2. Production mode
The production mode of the black chicken product industry mainly includes two ways: independent production and commissioned processing. Medium and large enterprises in mainland black chicken products usually have their own production plants, with perfect production equipment and technological processes, and can independently complete the production of black chicken white phoenix pills. Small and medium-sized enterprises, on the other hand, may choose to entrust their production to professional processing companies to reduce production costs and risks.
3. Sales model
The sales model of the black chicken product industry mainly includes direct sales and distribution. The direct sales model refers to the direct contact between enterprises and consumers, and the sale of products through their own sales channels or e-commerce platforms. The distribution model refers to the cooperation between enterprises and distributors to sell products through the sales channels of distributors. With the acceleration of the online trend of domestic consumer demand, major domestic black chicken product companies have gradually begun to adopt a combination of online and offline sales models to expand sales channels and cover a wider range of consumer groups.
4. R&D mode
The R&D model of the black chicken product industry mainly includes two ways: independent R&D and cooperative R&D. Large companies often have the ability to develop their own products and are able to continuously introduce new products and improve existing ones. Small and medium-sized enterprises may choose to cooperate with scientific research institutions or universities to jointly carry out R&D projects to improve R&D efficiency and reduce R&D costs. At present, the overall homogenization degree of domestic black chicken products is low, coupled with the low willingness of major enterprises to spend R & D costs, to a certain extent, the progress of new products in the mainland black chicken industry is slow, which affects the growth of industry demand.
3. Industry policy
In recent years, mainland black chicken product industry policies have been continuously introduced to promote the high-quality and healthy development of the industry. From the perspective of breeding technology, the policy emphasizes the standardized operation of black chicken breeding, including breeding sites, feed, drinking water, veterinary drug use, etc., to ensure the safety of black chicken products. At the same time, the prevention and control of animal diseases has become the focus of policy attention, and the national compulsory immunization policy emphasizes the priority of epidemic prevention to ensure the development of the aquaculture industry and public health safety. In addition, in order to promote the healthy development of the black chicken breeding industry, the policy also emphasizes the safe use of drugs and control, and formulates a series of technical guidelines to ensure the safety of animal food. Moreover, the construction project of modern facility agriculture is also steadily advancing, including the construction of three-dimensional facility breeding of pigs and poultry and the application of technologies such as stacked cage breeding to improve the output and quality of black chicken products.
Fourth, industry barriers
1. Technical barriers
Black chicken breeding requires professional breeding technology and experience, and has high requirements for feed selection, feeding management, disease prevention and control, etc., and it is difficult for small enterprises to master it in the short term due to lack of experience and technology. At the same time, the deep processing technology of black chicken products also needs professional technology and equipment, and the processing technology and quality control of the products are relatively high, and it is difficult for small enterprises to meet the requirements due to lack of technical strength.
2. Talent barriers
Black chicken breeding requires a large number of artificial breeding and care, high labor costs, and requires certain breeding skills and experience. The sales process also needs professional sales personnel and marketing personnel, who have a certain understanding and grasp of market needs and trends, and it is difficult for enterprises lacking professionals to gain an advantage in the competition.
3. Channel barriers
The sales of black chicken products need to establish stable sales channels, including dealer networks, retail terminals, etc., and need to establish a good relationship with consumers to improve brand awareness and reputation. It is difficult for small enterprises that lack sales channels and brand awareness to gain an advantage in the market, and will face disadvantages in the competitiveness of the industry, resulting in the formation of higher channel barriers in the industry.
4. Financial barriers
Financial barriers are mainly reflected in breeding and deep processing. Black chicken breeding requires a large amount of initial investment, including the construction of breeding sites, the purchase of feed, the purchase of breeding equipment, etc., and the breeding cycle is long, and the pressure on capital turnover is greater. Deep processing also requires a certain amount of capital investment, including the purchase of equipment, the introduction of technology, etc., and the processing cost is high, and it is difficult for small enterprises to bear the lack of financial strength.
Fifth, the industrial chain
The upstream of the black chicken product industry is mainly black chicken breeding and related supporting industries, providing raw materials and breeding raw materials for black chicken products, and the product cost mainly includes the cost of black chicken seedlings, feed costs, veterinary drug costs, etc.; The retail market sells products to residential consumers for processing and processing, and the application fields mainly include medical, catering and health care products.
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