Without a trace of precautions, and without a trace of preview and warm-up publicity, Honda released a new electrified brand in the Chinese market - Ye (ye), it is really rare to use a Chinese character as a brand name, if WEY Wei brand is to be counted as one, at least it sounds catchy, then what is the Ye brand?
From the perspective of globalization strategy, Honda is another e:N electrified series of models, and now it has two or three new cars produced in China, and the styling is avant-garde enough personality, but in the final analysis, the sales volume is impossible to look at. In addition, Dongfeng Honda also has its own "Lingxi" new energy brand, but it has not yet been put on sale.
According to the plan, Honda will achieve full 100% electrification by 2035 and launch six new models in the domestic market by 2027.
More realistically, at the scene of the press conference, a total of 3 new cars were unveiled, including the Ye GT concept car, which is expected to complete mass production in 2025, and the other two new Ye S7 and P7 will be produced by Guangqi Honda and Dongfeng Honda respectively, and will be listed before the end of the year at the earliest.
It can be seen that the two cars are already in a state of high mass production, with a new design, a light strip running through the front face, a new illuminated Honda logo, a relatively sharp line outline, and will be based on an efficient and intelligent W architecture, I can't say how good-looking, I can only say that it is more in line with the aesthetic standards of new energy.
Especially the interior design of Ye GT, the red and black color scheme is understandable, but there is always a feeling of fusion of racing cars and family cars, which is still too strong, and it is not as good as the appearance.
Therefore, the release of the new car brand is just the beginning, and the real battle is the real battle when all kinds of tricks are showed and prices are announced.