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Focusing on high-end and high-quality rice, Xinglong Seed Industry is committed to building an integrated ecosystem of planting and grain

author:Agricultural Finance Network Seed Industry Treasure Book

On April 13-15, Hunan Xinglong Seed Industry Co., Ltd. high-end high-quality rice forum and the second Xinglong follow-up high-quality rice Hainan elite summit was held in Sanya, more than 70 domestic seed dealers and rice enterprise bosses witnessed the field planting performance of Xinglong's follow-up high-quality rice varieties, discussed the new development of the seed industry, and drew a new future for the seed industry.

Focusing on high-end and high-quality rice, Xinglong Seed Industry is committed to building an integrated ecosystem of planting and grain

The scene of the observation meeting.

On the morning of April 14, two buses full of merchants slowly drove into the Junpo scientific research base of Xinglong Seed Company. Under the leadership of the person in charge of the company's R&D center, the participating dealers and rice enterprise bosses comprehensively inspected the company's follow-up high-quality rice varieties, and focused on the evaluation of two new high-quality rice varieties that are about to pass the national examination - Zhuliangyou 1466 and Fengyou 1466, and everyone highly recognized the field performance of these two new varieties. The observation meeting will be broadcast live online, attracting more than 5,000 viewers to participate, and the comment area will actively interact, and dealers have expressed their willingness to try or test sell. During the observation, the company's R&D manager Yu Zhao briefly introduced the construction of Sanya scientific research base, and introduced the company's variety screening system and delivery mechanism in detail in combination with the product concept, so that everyone could deeply understand the company's firm belief in "success and promotion".

Focusing on high-end and high-quality rice, Xinglong Seed Industry is committed to building an integrated ecosystem of planting and grain

Field performance of 1466 varieties of high-quality rice beads.

Focusing on high-end and high-quality rice, Xinglong Seed Industry is committed to building an integrated ecosystem of planting and grain

Field performance of high-quality rice Fengyou 1466 varieties.

After the observation meeting, enter the indoor communication and interaction session. Manager Yu Zhao introduced the company's scientific research progress, and combined with the company's product concept of safer, more accurate, higher income to elaborate on the specific transformation of breeding work, guided by market demand, breeding marketable, competitive varieties, reduce planting risks, improve farmers' income.

Wang Zhiqing of Hubei Marketing Center reported on the operation plan of Zhuliangyou 1466, which won praise from many customers. Dealers have expressed that they want to work together, take advantage of the momentum, and make every effort to create new advantages for the pearl Gemini varieties.

As a high-end high-quality rice variety that does not sacrifice yield, the company plans to start from the precise positioning of varieties, top-level design of channels, franchise operation of Fengxiu Hexiang brand, grain trade empowerment, product promotion and blessing, etc., and is committed to building Fengyou 1466 into the core variety of "Fengxiu Hexiang" brand. Through this meeting, the "Fengxiu Hexiang" brand was officially released, symbolizing the new generation of high-end and high-quality rice operations. Xu Hongru of the grain trade operation center briefly introduced the company's grain trade business development plan and the idea of empowering the operation of Zhuliangyou 1466 and Fengyou 1466 at the grain trade end, the company's grain trade business will take high-quality varieties as the core and market demand as the guide, create a new model of grain integration, build a traceability platform connecting the field and the table, and form a traceability system for the whole industrial chain with varieties as the brand traceability and brand endorsement for the varieties, so as to help the seed industry and the rice industry to be comprehensively upgraded.

Focusing on high-end and high-quality rice, Xinglong Seed Industry is committed to building an integrated ecosystem of planting and grain

Marketing elite exchange and interaction site.

Zhang Lei of Wuxue City, Gao Jinkai of Feixi County, Feng Fan of Hubei Chaofeng Rice Industry, Sun Hua of Huayang Seed Industry of Xixian County have shared the successful experience of promoting high-quality rice, expressed the confidence and determination of long-term cooperation with Xinglong Seed Industry, and believe that we will work together to create and develop together with Xinglong, firmly follow the integrated business model of planting and grain, and resolutely support the policy of strict management of the market, which will usher in a new era of seed industry development. Special guest Longping good grain Zhang Zhiying made a report on "efficient collaboration, aggregation of resources, and construction of good grain ecology", at present, high-end high-quality rice is in the development dividend period, we must maintain concentration, as far as Fengyou 1466 varieties are concerned, its planting risk is small, the comprehensive output value is high, and the rice quality is deeply liked by the markets in Guangdong and Guangxi, and it is likely to become an epoch-making new variety.

Focusing on high-end and high-quality rice, Xinglong Seed Industry is committed to building an integrated ecosystem of planting and grain

Guest representatives shared their experience in promoting varieties.

At the meeting, a strategic cooperation signing ceremony was held, Yang Yuefei of Jingshan City, Hubei Province, Zhang Lei of Wuxue City, Feng Fan of Chaofeng Rice Industry of Daye City, Wang Zhigang of Yangxin County, Luo Yuqing of Gushi County, Henan Province, and Sun Hua of Xixian County respectively signed a strategic promotion agreement and a rice recovery agreement with the heads of the marketing centers and the company's grain trade operation center. The signing of this agreement fully demonstrates the confidence of the partners in the promotion of the two new high-quality rice varieties, and looks forward to achieving a win-win situation for dealers, rice mills, drying plants and other participants on the basis of creating value for farmers through the high-end operation of the two new varieties.

Liu Jun, general manager of Hunan Xinglong Seed Industry Co., Ltd., made a report on "Focusing on High-quality Rice and Ensuring Food Security". The development plan and key measures were reported in detail for everyone, and it was clearly proposed that the company would unswervingly take the path of high-quality development, unswervingly focus on the operation of high-end and high-quality rice, unswervingly support the integrated model of planting and grain, unswervingly strengthen market control, and on the road of high-quality development, work together with like-minded friends to move forward and walk out of the red sea of seed industry and create a new future for seed industry in the blue ocean market of seed industry.

Focusing on high-end and high-quality rice, Xinglong Seed Industry is committed to building an integrated ecosystem of planting and grain

Liu Jun, general manager of Hunan Xinglong Seed Industry Co., Ltd.

During the meeting, Xinglong Seed Company also held a special symposium on Zhuliangyou 1466 and Fengyou 1466, and the guests at the meeting conducted in-depth discussions on the operation plan, market control measures and key cultivation technologies of Zhuliangyou 1466 varieties, and actively offered suggestions.

Focusing on high-end and high-quality rice, Xinglong Seed Industry is committed to building an integrated ecosystem of planting and grain

Group photo of the operation team of high-quality rice beads and Liangyou 1466 varieties.

At the Fengyou 1466 special symposium, Xinglong Seed Co., Ltd. officially released the third brand - Fengxiu Hexiang and held an on-site unveiling ceremony to fully discuss the operation of Fengyou 1466 varieties and reach an operational consensus.

Focusing on high-end and high-quality rice, Xinglong Seed Industry is committed to building an integrated ecosystem of planting and grain

The scene of the unveiling ceremony of the Fengxiu Hexiang brand.

Focusing on high-end and high-quality rice, Xinglong Seed Industry is committed to building an integrated ecosystem of planting and grain

Group photo of the operation team of high-quality Daofengyou 1466 variety.

Focusing on high-end and high-quality rice, Xinglong Seed Industry is committed to building an integrated ecosystem of planting and grain

Written by丨Jie Yucong

Editor丨Nong Caijun

Contact Nong Caijun丨18565265490

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