In April, the Yellow Mountain is beautiful. In order to review and commend the outstanding creators, MCN institutions, and brands in the social marketing track in the past year, and pay tribute to the outstanding "leaders" in the industry, on the evening of April 15, the 8th Social Media Wind Direction Conference of "AI Empowerment and Industry Renewal" Wind Direction Night Award Ceremony was held in Huangshan. Li Xiaoyi, the founder and writer of "A Woman with a Scented Soul", won the "Annual Commercial Value Honor - Little Red Book Talent" award for her commercial performance and industry influence in the past year.
The Wind Direction Conference is an annual industry event for content creators, attracting leading content creators, MCN institutions, social media platforms, brands, investors, and academic circles to collide and discuss and explore new trends and opportunities for business and monetization. Since 2016, it has been successfully held for 7 sessions, released 100+ trends, and promoted the advertising monetization of content creators to nearly 100 billion.
In the past year, Li Xiaoyi Xiaohongshu has cooperated with many brand partners to provide services covering various industries such as apparel and daily chemicals, skin care and beauty, digital home appliances, automobiles, etc., such as LAMER, Sisley, Sulwhasoo, LESS, Casarte, Omega, JD.com, Yunnan Baiyao, Hyundai Motor, Honor, etc.
In the advertising cooperation with LESS, Li Xiaoyi suggested that girls should "start" with their clothes, release pressure, and live a "happy, relaxed, happy" state of zero pressure at every moment. She believes that fake self-pleasing is advanced consumption and fragmented entertainment...... When dopamine is released, troubles will follow, and the real self-pleaser is actually looking for a way to get along with the world. Whether it's reading, traveling, or meditating, there's always a way, a place, that can be your choice.
In the brand cooperation with Hyundai Elantra, Li Xiaoyi told girls that they don't have to be tense all the time, they must learn to loosen themselves, after all, life is a wilderness, not a track, "Girls only have happiness, good luck, and then you will shine." "A lot of times, in places where they can't see, women also have to take good care of their mood and health. The answer is on the road, the freedom is in the wind, you can go at any time, and you can take the wheel of your own life.
"No talent, no marketing" is almost the consensus of today's brands. Influencers are the key players who influence people's lives, and they are also the shapers of consumer and cultural popularity. In 2024, we look forward to walking side by side with more brands.