On April 16, the 2024 Yiyang Tourism Resources Promotion Conference was held in Changde, a city in Taohuayuanli, aiming to continue to deepen regional cooperation in the tourism sector around Dongting Lake, actively expand the tourism market, and jointly promote the high-quality development of the cultural and tourism industries in the two places.
The event was hosted by the Municipal Bureau of Culture, Tourism and Sports, and undertaken by the Municipal Cultural Tourism Industry Development Service Center. Zhang Yu, member of the party group and deputy director of the Municipal Bureau of Culture, Tourism and Sports, Li Yimin, member of the party group and deputy director of the Changde Municipal Bureau of Culture, Tourism and Sports, attended the meeting, relevant personnel of the cultural and tourism departments at the city and county levels, and representatives of travel agencies and scenic spots in the two places participated.
At the promotion meeting, Yiyang introduced the profound local cultural heritage and rich tourism resources, and the two sides jointly issued the initiative of "Yichang Joins Hands for Win-Win Cooperation". Qingxi Scenic Area of Mountain Township Great Change, Tianyi Muguo Scenic Area, Taohuajiang Bamboo Seascape Area, Tea Township Huahai Seascape Area, Ming and Qing Dynasty Ancient Alleys, Proverbs Academy, Hu Linyi's Former Residence, Qingyun Cave and Cloud Nine Songs Scenic Area respectively promoted their respective brand resources and "May Day" holiday cultural tourism promotion measures. Focusing on the development and cooperation areas of the cultural and tourism industry, such as policy interconnection, route interconnection, mutual delivery of tourists, and mutual promotion of brands, representatives of the two sides conducted in-depth exchanges and reached a broad consensus and cooperation intention.
In the past year, Yiyang City has actively implemented the provincial and municipal "Eight Major Actions", strengthened the promotion of cultural and tourism brands, continuously released the potential of tourism consumption, issued the "Key Points of the Integrated Development of Culture and Tourism in Yiyang City in 2024", and thoroughly implemented the three-year action plan (2023-2025) of "Tourist Satisfaction in Yiyang"; Relying on the platform of the fourth conference of the Yishang World Development Alliance to promote the Yiyang cultural tourism brand, and released 32 key cultural and tourism investment projects in the city; In 2024, the "Shopping Village" activity will launch 8 "Shopping Village" activity routes, actively prepare for the 2024 Yiyang City Cultural and Tourism Integration Development Conference, and successfully hold the 2024 Luowen Flower Sea Marathon in Nanxian County, Hunan Province, the 2024 Yiyang City Celebration of "March 8" International Labor Women's Day and the launching ceremony of the new start and trial operation of Taohuajiang Zhuhai Sea View Area...... In the first quarter, the city received a total of 10.473 million tourists, a year-on-year increase of 14.64 percent, and achieved a total tourism income of 10.079 billion yuan, a year-on-year increase of 19.22 percent.
Source: Cultural Tourism Yiyang WeChat public account