(April 17, 2024) Yilanbao and Jiangnan University have joined hands to create a joint research center, marking the official launch of Yilanbao's strategic scientific research direction of "tea-based skin care". At the same time, Yilan Bao, together with the Fuding Forestry Bureau and the Beijing Entrepreneur Environmental Protection Foundation, carried out the public welfare activity of ecological restoration and tree planting in the white tea garden in Fuding, the hometown of white tea in China, aiming to promote the sustainable planting of white tea raw materials in the brand's first Oriental Tea Oriental Skin Series, and inject green ecological vitality into the beauty cause.
If you stay up late, use Yilan Bao
——Intensive research of white tea, ingenuity to create white tea and Lucidum series
According to the authoritative "China Sleep Big Data Report", up to 500 million people in mainland China have sleep disorders, among them, eighty percent of women who stay up late feel that the skin problems caused by staying up late need to be solved urgently. This huge consumer group's demand for specialized skin care after staying up late has become the primary consideration for them to buy skin care products. As a pioneer of "nourishing the skin with tea", Elam Bao has a deep insight into the voice of consumers, and is committed to deeply branding the brand's DNA in terms of ingredients and efficacy, so as to occupy the mental highland of consumers.
Yilan Bao's first 1 Oriental Tea Series, White Tea and Recidum Mushroom Series, anchors the late-night group among Oriental women.
In addition to Fuding white tea as the main antioxidant ingredient, it also cleverly integrates the triple oriental plant extracts of Ganoderma lucidum, purple jasmine and white fungus, which is an innovative and customized tea ingredient group, which takes the strong and fragile skin as the core of repair to resist the damage of free radicals to the skin after staying up late.
Gangnam University
——Explore the mystery of tea skin care and deepen brand value and scientific research strength
As a beauty brand deeply immersed in oriental tea culture, since the launch of the white tea and reishi series designed for oriental late-night skin in 23 years, yilan bao has always adhered to the brand concept of "oriental tea nourishes oriental skin", and is committed to tailoring beauty and skin care solutions for oriental skin from the perspective of scientific research and development.
On April 11, Yilan Bao and Jiangnan University, which enjoys the reputation of "Whampoa Military Academy" in the makeup industry, officially joined hands to establish a joint research center.
- As a pioneer in the field of cosmetics education in mainland China, Jiangnan University took the lead in opening an undergraduate course of "Cosmetics" in China as early as 1984 with a forward-looking vision, which not only demonstrates the university's deep insight and attention to the beauty industry, but also highlights its outstanding strength in discipline construction and educational innovation. The school has always adhered to the concept of openness, inclusiveness, innovation and truth-seeking, and with its profound scientific research strength and teaching resources, it has not only made continuous breakthroughs in the innovation and research and development of cosmetics technology, but also delivered a large number of high-quality and innovative talents to the cosmetics industry at home and abroad, and has continuously explored new technologies, new processes and new materials for cosmetics by virtue of first-class laboratories and scientific research facilities in China, and has made outstanding contributions to improving the quality and safety of cosmetics.
The first phase of the Joint Research Center of Yilanbao & Jiangnan University will focus on three core directions: "Comprehensive Research on the Physiological Characteristics of Oriental People Staying Up Late", "Accurate Extraction and Systematic Analysis of Active Ingredients of White Tea", and "Mechanism Research on the Biological Effect of White Tea on Skin".
This cooperation is not only another strategic layout of Elam Bao in the field of product scientific research, but also an important measure to further enhance and deepen the added value of Elam Bao's brand.
Sustainable tea ingredient farming
——Launched the Fuding White Tea Ecological Restoration Project to deepen the brand's environmental protection concept and green development
On April 12, Yilanbao, together with Fuding Forestry Bureau and Beijing Entrepreneur Environmental Protection Foundation, launched a public welfare activity of ecological restoration and tree planting in Fuding, Fujian, the hometown of white tea in China. It aims to protect the ecological environment of White Tea Mountain and further promote the sustainable and healthy development of the white tea planting industry.
- As the soul raw material of the white tea reishi series, white tea is closely related to the ecological environment of growth due to its simple production process. After the original leaves of white tea are picked, they are not fried or kneaded in the whole process, and they can be made into tea only after fine withering and drying. In this way, the natural form of tea and the intrinsic components of tea polyphenols, amino acids and other nutrients are retained to the greatest extent. According to the study, among the six major tea types in China, white tea extract accounted for the highest proportion of cellular antioxidant activity (CAA value of 21.04 μmol QE/100mg). Therefore, its active extracts can be used in cosmetic raw materials to have both strong antioxidant capacity and mildness.
As a tea category with a global reputation, Fuding White Tea has a unique and long-lasting fragrance, which is intoxicating. It not only represents the unique charm of Fujian's land, but also an indispensable and important tea element in Chinese culture. However, the aroma and quality of each piece of tea comes from the ecological environment in which it is grown. Therefore, protecting the ecological environment is to protect our Fuding white tea, and to protect this natural gift of white tea and reishi mushroom series.