On April 16, Honda Motor Co., Ltd. (China) Investment Co., Ltd. (Honda) held a new Honda China electric brand launch event with the theme of "Inspiring Authenticity".
At this press conference, Honda officially unveiled the new electric brand "Ye" specially launched for the Chinese market. Three new models of the "Ye" brand, "Ye S7", "Ye P7" and "Ye GT CONCEPT", made their world premieres, among them, "Ye S7" and "Ye P7" are the first models of the "Ye" brand, and "Ye GT CONCEPT" is the second model of the "Ye" brand.
Three new models of the "Ye" brand made their world premieres
"Ye" means "bright, shining", and aims to "let the driver enjoy the fun of driving, release the deep desire of the heart, let everyone's personality shine and stimulate the authenticity." ”
"Ye" brand name LOGO
The "Ye" brand is the first in the world to use the new "H" logo exclusive to the new generation of pure electric vehicles, adopts the new intelligent and efficient pure electric "W" architecture (Architecture W), and plans to launch six new models of the "Ye" brand by 2027.
The new electric brand "Ye" was launched
Based on the insight into the Chinese market, Honda has launched a new electric brand "Ye" for the Chinese market, focusing on the needs of Chinese consumers, which is a symbol of Honda's further acceleration of electrification. Independently designed by Honda's young R&D team in China, the "Ye" brand inherits Honda's long-term "people-oriented", "driving pleasure", "handling pleasure" and "MM concept*1" car manufacturing philosophy, and gathers the world's leading Chinese technology and superior resources, high-dimensional integration of Honda's latest technology, to provide Chinese consumers with a new value experience of "better driving", "more fun" and "more stylish", and pushing the "joy of free movement" to a new height.
"Better driving" stands for passionate driving pleasure. The "Ye" brand inherits Honda's sports genes and adopts a new intelligent and efficient pure electric "W" architecture to further sublimate the fun of electric driving.
"More fun" means a smart space that is full of "vitality". The "Ye" brand gives "vitality" to cars with advanced active AI intelligence, bringing an emotional and energetic smart experience, and providing consumers with a comfortable and immersive mobility space.
"More fan" represents the design language of "touching the future". The "Ye" brand has a "sense of the future" and a "sense of breakthrough", integrates passion and wisdom, and stimulates emotions and stirs people's hearts with its unique design aesthetics.
The "Ye" brand took the lead in using the new "H" logo
The "Ye" brand is the first in the world to use the new "H" logo, demonstrating Honda's determination to embrace and accelerate change in China, which is rapidly developing in the field of electrification. The new "H" logo is like "open arms", reflecting the possibility of expanding mobility and embracing the attitude of the Chinese consumer.
Honda's new "H" logo
The "Ye" brand adopts a new intelligent and efficient pure electric "W" architecture (Architecture W)
The "Ye" brand adopts the intelligent and efficient pure electric "W" architecture exclusive to the new generation of pure electric vehicles created by Honda for Chinese consumers, and further sublimates the fun of electric driving.
The "W" architecture is equipped with a "three-in-one" high-power drive motor and an integrated die-cast all-aluminum shell for large-capacity and high-density batteries, while a specially designed split isolated battery cooling system is used to protect the battery from the inside to the outside.
The "W" architecture is available in both single-motor rear-wheel drive and dual-motor four-wheel drive. Among them, single-motor rear-wheel drive relies on high-power rear-wheel drive motors to achieve 50:50 weight distribution between the front and rear, while dual-motor four-wheel drive relies on two sets of high-power drive motors at the front and rear, with electronic suspension, and accurately distributes the power of the front and rear wheels according to different road conditions and driving needs.
The chassis adopts the form of double wishbones in the front and 5-link suspension in the rear with a high degree of freedom of setting, and through Honda's sport-level tuning technology, it can better filter out bumps in the road, while reducing roll when cornering, and greatly improving the vehicle's pitch suppression ability.
The "W" architecture provides highly scalable FoD services, which can be selected from a variety of different driving modes or exclusive function settings according to personal preferences, bringing a more exciting and interesting personalized customized driving experience that is different from everyday life.
全新“W”架构（Architecture W）
The first model of the "Ye" brand: "Ye S7" and "Ye P7"
"Ye S7" and "Ye P7", as the first model, perfectly integrate passion and wisdom, and are the backbone of the "Ye" brand. The first model of the "Ye" brand will be launched at the end of 2024.
"More stylish"
The appearance design of the sense of breakthrough realizes the upgrade of dynamic aesthetics. "Ye S7" and "Ye P7" are full of passion and futurism, using a lot of sharp lines, and the front face with a sense of protrusion brings a clear and neat visual impact. The modern and dynamic lines of the body give the vehicle a sense of character and dynamism. Many of the designs follow strong geometric rules and proportions. The most beautiful angle of 45° shows the beauty of dynamics, and the sense of lines and contours is more distinct, just like an athlete.
"Ye S7" and "Ye P7" reflect two different personalities through the detailed design of the front face and tail. "Ye S7" is more flat and gathered, with stronger dynamics, highlighting the beauty of passion and vitality. "Ye P7" is more inclined to expand at the left and right ends, more concise and concise, highlighting the beauty of simplicity and wisdom. Two different designs, with their own charm and distinctive style, convey different senses.
Comfortable riding space for comfort upgrades. The "Ye S7" and "Ye P7" are equipped with high-grade soundproofing materials and technologies at the level of luxury cars, bringing a highly quiet driving environment. At the same time, the high-damping seats of the luxury car level are more ergonomically designed, making the driver and passengers more relaxed and comfortable. Inheriting Honda's "MM Concept" and "Space Magic" technology, the space layout is further optimized to bring an excellent space experience.
"More fun"
The intelligent cockpit with a sense of life realizes intelligent upgrades. "Ye S7" and "Ye P7" are equipped with OTA online upgrades, continuously enriching vehicle functions, and providing highly expansive FoD services, including R super mode and V exclusive mode. Among them, the R Super Mode greatly improves the vehicle's acceleration, handling and braking performance, providing a more exciting driving experience, and the V Exclusive mode provides a high degree of freedom of function options, which can be set according to personal preferences, bringing a more interesting and personalized customization experience. The "Ye S7" and "Ye P7" integrate Honda SENSING 360+ and Honda CONNECT 4.0 into the intelligent digital cockpit, combined with advanced active AI intelligent technology, to provide consumers with a safe and secure driving experience, as well as considerate and personalized services.
"Better to open"
A fun driving experience that elevates driving pleasure. The "Ye S7" and "Ye P7" inherit Honda's car-making experience and sports genes, and are equipped with a "three-in-one" high-power drive motor and a large-capacity, high-density battery with an integrated die-casting shell, providing two drive forms: single-motor rear-wheel drive and dual-motor four-wheel drive, allowing consumers to drive happily.
Single-motor rear-wheel drive relies on high-power rear-wheel drive motors to achieve 50:50 weight distribution between the front and rear, which is light and enjoyable to operate, and is more suitable for daily family use scenarios. Dual-motor four-wheel drive relies on two sets of high-power drive motors at the front and rear, with electronic suspension, which has a stronger sense of heaviness and sportiness, and accurately distributes the power of the front and rear wheels according to different road conditions and driving needs, making the body more stable and more suitable for consumers who pursue performance and sports. Whether it is single-motor rear-wheel drive or dual-motor four-wheel drive, the same appearance design, different character, to meet different consumer needs.
The chassis adopts the suspension form of double wishbones in the front and 5 links in the rear with a high degree of freedom, and through Honda's sports tuning technology, it can better filter the bumps on the road, and at the same time reduce roll when cornering, greatly improving the vehicle's pitch suppression ability, and largely solving the pain point of pure electric vehicles that are prone to motion sickness.
Secure vehicle structure for safety upgrades. "Ye S7" and "Ye P7" use a special skeleton for pure electric vehicles with high rigidity and toughness, and a large number of high-strength steels, of which hot stamping steel accounts for more than 24%, and the torsional rigidity reaches 40,000 Nm/degree. The battery adopts a 12,000-ton integrated large die-casting all-aluminum shell, with excellent battery pre-collision structure design, integrating cooling, battery protection, improving the rigidity of the car body, and integrating the power interface function.
“烨S7”
“烨P7”
The second concept car of the "Ye" brand: "Ye GT CONCEPT"
"Ye GT CONCEPT" has a dynamic posture and strong performance, and is the flagship model of the "Ye" brand. The production model based on the Ye GT Concept will be launched in 2025.
With the design concept of "one touch to the future", through sharp body lines and sharp visual effects, it expresses the pursuit of power and speed, making the vehicle "more stylish".
The main driver adopts a unique "racing cockpit" design to enhance the sports atmosphere, stimulate driving passion, and create a value experience of "better driving".
Huawei's light field screen is installed for the first time in the passenger seat of a car, and through the linkage of sound, light, and aroma devices, it creates a "more interesting" high-quality private space.
“烨”旗舰车型概念车“烨GT CONCEPT”
Honda has stayed true to its original aspiration and rooted in China, starting from the "new" and bringing the new electric brand "Ye", aiming to return to the pursuit of "driving pleasure" and "inspiring authenticity", and provide Chinese consumers with a new value experience that exceeds their expectations. (Source: Honda China)