Recently, the e-commerce live broadcast circle has been very lively, and Liu Qiangdong has personally left the scene, but this time it is not a real person, but his AI digital person "Brother Dong" will meet you in the live broadcast room.
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To be honest, at first glance, the performance of this "Liu Qiangdong" doppelganger is indeed breathtaking. Not only does he communicate fluently, but he also presents his products with ease, making it look like a real person at first glance.
But a closer look reveals the clue – although the movements are coordinated, the facial expressions appear a little stiff and lack real emotion.
Netizens are skeptical about AI technology
Haha, did someone say that this AI hairstyle is meant to distinguish it from a real person?
This hairstyle is indeed a bit strange.
Now that everyone can be fake, what else is true in society?
Probably only poverty is true.
It is difficult to distinguish between the real and the fake brought by AI technology
Some people say that if AI is used in telecom fraud, what will happen to the police?
In the future, robots will become more and more like real people, and they can't even tell the real from the fake when they meet.
Thinking about it this way, is our world also a fake, we are just virtual code?
Concerns and ridicule about AI applications
Will the AI operation department use AI Dongge to send a notice to the personnel department in the future to increase everyone's salary?
After that, it is still reliable to talk about things in person, and phone calls and videos are not good.
It seems that magic is really the only way to fight against magic.
Concerns about the development of AI technology
Now the tax bureau requires financial face verification for invoices, but if AI is used, then who will be responsible?
AI can't move in three dimensions like a real person yet, but who knows if it will break through this in the future?
If this is the case, will someone be able to pretend to be a 200-year-old man to receive a pension in the future? It's scary to think about.
Preference for AI vs. real people
If a person records a message before he dies, he can use it later by simply changing the settings, which is too scary.
In fact, everyone still prefers real people, because everyone says that sincerity is the most important thing.
Compared with Brother Dong, everyone may be more willing to watch the real appearance of the milk tea sister, she is definitely more attractive
If the milk tea sister comes to the live broadcast, then she will definitely become the first sister of the live broadcast in 2024, and everyone will definitely love to watch it.
The technology behind this is not mysterious
But then again, this AI digital human live broadcast is nothing new, and now all major platforms are using it.
Some experts said that this AI digital person may be a short-term means to attract traffic and increase popularity for JD Live, but in the long run, it still has to rely on the stores and talents on the platform to support the scene.
Super anchor Brother Xiao Yang
In February this year, Brother Xiaoyang, who was particularly popular on Douyin, failed to enter the top 20 of the list of goods, and this matter suddenly became a hot search on Weibo.
In March, Brother Xiao Yang said in the live broadcast that he thinks that the entertainment live broadcast will be more popular in 2024, so he plans to do less live broadcasts to bring goods.
He also put forward an idea, saying that if there is a special event in the future, he may hand over his account with more than 100 million fans to his apprentices to use. It seems that Brother Xiao Yang has his own plans for the future.
Overhead anchor Simba
Simba plans to suspend live streaming for the first time and concentrate on artificial intelligence (AI) technology.
Simba said that although the live broadcast seems to be booming, it does not make much money, but the cost behind it is actually very high, and the company can really make not as much money as everyone thinks.
He wants to spend two years learning more about AI technology to see if he can find new opportunities in the future.
The actions of these two people have made many people speculate: Is the era of over-the-top anchors about to pass?
Experts analyzed that this is actually a normal law for the development of the live broadcast industry.
Streamers are growing their own streamer matrix to not only reduce risk, but also reach more users.
Write at the end
The e-commerce live broadcast industry is really changing fast.
Liu Qiangdong's AI digital human live broadcast showed everyone the application of new technologies in the live broadcast industry;
Simba and Brother Xiao Yang, these super-head anchors, have reduced the number of live broadcasts.
It seems that if the live broadcast industry wants to continue to be popular in the future, it will have to keep trying new ways to play and upgrade technologies.
Do you support Liu Qiangdong's AI live broadcast? How do you feel? Welcome to leave a message in the comment area!